Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

02/05/98
THE SHOW MUST GO ON: NIKE SET TO ROLL OUT NEW WOODS LINE

THE DAILY continues its review of product launches and news from last weekend''s PGA Merchandise Show in Orlando: ADIDAS: Announced that it has signed Ernie Els to a multi-year endorsement deal coveri

Tags: Nike, PGA Tour, Russell Athletic, Washington Nationals, Wilson Sporting Goods

02/05/98
MEDIA NOTES

In Toronto, Marty York reports that TSN has made a bid "worth close" to C$35M for the CFL''s entire five-year package. TSN''s offer is for exclusive TV rights to all CFL games -- including the playoff

Tags: CFL, Media, TBS/TNT, Time Warner

02/05/98
ADVERTISERS, BROADCASTING UNIONS MAY BALK AT NFL TV DEALS

Just weeks after paying a record $18B for NFL TV rights, "the networks are meeting stiff resistance from some partners they expected to help foot the bill," according to Kyle Pope of the WALL STREET J

Tags: NFL, Media

02/05/98
SGMA SURVEY LISTS

At the Super Show, SGMA released its recent survey of manufacturers on the "hottest" sports (SGMA). RANKING   SPORT ''94 ''95 ''96 ''97 ''98 SOCCER 1 2 3 2 1 GOLF 7 7 5 4 2 BASKETBALL 2 4 4 3 3 I

Tags: SGMA, The Back of the Book

02/05/98
ADVERTISERS AIM TO RISE ABOVE THE OLYMPIC CLUTTER W/TV SPOTS

For TV advertisers, the "risks" of the Winter Olympics "include trying to tug one too many heartstrings, latching onto a few too many Olympic stars, getting mired in cliches or blending in so complete

Tags: ATT, Coca-Cola, IBM, John Hancock Mutual Life Insurance, Nike, Olympics

02/05/98
PBA'S COMEDY CENTRAL APPROACH GETTING NATIONAL NOTICE

The PBA''s new nationwide ad campaign is examined by David Adams of the AKRON BEACON JOURNAL. Adams: "Humor and personality are what the PBA is peddling in hopes of attracting a younger audience to th

Tags: ESPN, PBA, Walt Disney

02/05/98
IS IT GOOD TO BE KING? TYSON ANNOUNCES HIS INDEPENDENCE DAY

In a statement released yesterday, MIKE TYSON said, "I have taken control of my own affairs, both personal and business. I have hired new attorneys and accountants who report directly to me. I have fo

Tags: Orlando Magic, RDV Sports, Showtime, Sports Illustrated, People and Pop Culture, Time Warner

02/05/98
NFLPA CALLS UNCAPPED YEAR IN 2000 A "VERY BIG ISSUE"

The NFLPA "has informed the league that it is prepared to allow" the CBA to expire after the 2000 season and not extend it through 2002, according to Leonard Shapiro of the WASHINGTON POST. The presen

Tags: Leagues and Governing Bodies, NFL

02/05/98
HBO LOVES TO STEP IN THE RING: INKS BOXER DAVID REID

Junior middleweight David Reid has signed a multi-fight agreement with HBO Sports. Reid is promoted by America Presents (HBO). HBO Sports Senior VP/Programming Lou DiBella: "It''s an exclusive agreeme

Tags: HBO, Media, Time Warner

02/05/98
ADIDAS ROLLS OUT SIGNATURE BALL FOR WOMEN'S WORLD CUP DEAL

adidas has become an official sponsor and official licensee of the ''99 Women''s World Cup. The announcement was made at the Super Show in Atlanta where adidas also offered a sneak preview of its offi

Tags: Washington Nationals

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug