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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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02/18/99
MANY WONDER JUST WHAT IS NEWS CORP.'S ONLINE STRATEGY

News Corp., facing the lack of an Internet portal, a "proprietary" search engine or popular Web site, "risks cementing a laggard''s reputation and missing out on business opportunities for years to co

Tags: ESPN, News Corp./Fox, Sports Illustrated, Media, SportsLine.com, Time Warner, Walt Disney

02/18/99
SIGN(INGS) OF THE ZODIAC: CA MINOR LEAGUE CLUB INKS PEPSI

PepsiCo has inked a five-year, $1.2M sponsorship deal with the A-League Orange County Zodiac, which includes "permanent signage" and "exclusive" soft drink pouring rights at Santa Anita Stadium, the t

Tags: PepsiCo

02/18/99
EXECUTIVE TRANSACTIONS

LYNNE METEPAREL was named GM of the MLS Clash (Clash). Meteparel was Dir of Crowd Building for the Revolution and, at 30, is the youngest GM in league history (S.F. CHRONICLE, 2/18)....SportsQuest Int

Tags: Cincinnati Reds, MLS, New England Revolution, People and Pop Culture

02/18/99
NASCAR EXEC CLOSING IN ON BRINGING TV RIGHTS UNDER ONE ARM

NASCAR execs met with "about" 80% of track owners in the past month to discuss taking over control of the Winston Cup TV package, according to Rick Westhead of BLOOMBERG NEWS. NASCAR VP/TV Bray Cary s

Tags: ABC, ESPN, NASCAR, R J Reynolds, Media, Walt Disney

02/18/99
SPORTS RADIO CONFERENCE '99

Sports Radio Conference ''99 from Rick Scott & Associates with featured speaker Kenny Mayne from ESPN. Expert sessions covering Sports Radio sales, marketing, promotions, talent coaching and programmi

Tags: Classified Advertisements, ESPN, Walt Disney

02/18/99
A MARKETING FLASH: FUJI TO LEVERAGE MLBPA DEAL VIA PROMO

As part of its new partnership with the MLBPA, Fuji Photo Film will run a promo where consumers can redeem proofs-of-purchase for authentic baseballs autographed by one of eight MLB players and then b

Tags: LA Angels, Anaheim Sports, Atlanta Braves, Chicago Cubs, Cincinnati Reds, Colorado Rockies, Indianapolis Motor Speedway, MLB, New York Yankees, News Corp./Fox, Nike, Oakland Athletics, Philadelphia Phillies, Time Warner, Walt Disney, Washington Nationals, YankeeNets

02/18/99
ONLINE NEWS & NOTES: BROADCAST.COM GETTING COMPANY ONLINE

In what analysts view as a challenge to Broadcast.com, MA-based CMGI is investing $100M to start a Web-based broadcasting company delivering video feeds to be run by former NBC Exec Neil Braun (WALL S

Tags: Los Angeles Lakers, NASCAR, NBC, Media, Washington Nationals

02/18/99
NBA LEARNING THE HARDAWAY, AS WNBA SWOOPES DOWN ON SALES

The WNBA "expects major growth" in licensed sales "thanks largely to fans swinging away from the lockout- tainted NBA, and also to the collapse" of the ABL, according to Brian Biegel of SPORTSTYLE. Ni

Tags: NBA, Nike, Oakland Athletics, WNBA

02/18/99
UTAH PLANS TO WISL WHILE IT WORKS: LEAGUE ADDS NEWEST TEAM

IHL Grizzlies'' co-Owners David Elmore and Donna Tuttle are part of a group of local investors who announced UT''s entry into the World Indoor Soccer League (WISL), according to Jody Genessy of the DE

Tags: Leagues and Governing Bodies

02/18/99
FRANCHISE NOTES

NO COO SEARCH FOR 49ERS: 49ers GM Bill Walsh said that team has "no intention" of hiring a COO, as NFL Commissioner Paul Tagliabue mentioned on January 29. Walsh: "I don''t think you''ll see that." On

Tags: Arizona Diamondbacks, Franchises, IBL, Los Angeles Lakers, New England Patriots, New Orleans Pelicans, NFL, San Francisco 49ers, Washington Redskins

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