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Pepsi Rolls Out New "Zone Reads" NFL Marketing Campaign

Published in SportsBusiness Daily on 08 / 29 / 16

Pepsi is kicking off the '16 NFL season with the first episode of its new "Zone Reads" campaign starring Redskins TE Jordan Reed , Seahawks WR Tyler Lockett , Steelers WR Antonio Brown , Colts WR Donte Moncrief , Jets C Nick Mangold and Titans TE Delanie Walker . The series will consist ...

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Olympic Exposure Analysis

THE DAILY and CT-based Sponsorship Research Int''l (SRi) will provide a breakdown of all legible exposure during NBC''s coverage of XIX Winter Games. This includes all branding that received legible e

Tags: Coca-Cola, IOC, McDonalds, NBC, Olympics, Sports Illustrated, Visa, Xerox

Media Monitor

TV MONITOR: Last night''s 10:30pm ET 30-minute edition of FSN''s "National Sports Report" led with the NBA All-Star Game, followed by the Buick Invitational. Last night''s 11:00pm ET 60-minute edition

Tags: Basketball, ESPN, Football, Golf, Minnesota Vikings, Motorsports, NASCAR, NBA, NBC, New England Patriots, Pittsburgh Steelers, Media, Walt Disney

NBA To Expand Overseas?

At his State of the League address at All-Star Weekend in Philadelphia Saturday, NBA Commissioner David Stern has "raised the possibility of placing teams overseas," according to Doug Smith of the TOR

Tags: Basketball, Comcast-Spectacor, Leagues and Governing Bodies, NBA, Brooklyn Nets, Orlando Magic, Philadelphia 76ers

Welcome To The Jungle

Is Youth Marketing Paying Off For NBC? NBC has spent the past year promoting the speed and appeal of U.S. athletes participating in the snowboarding and freestyle skiing competitions at the Winter Gam

Franchise Notes

DOES JERRY WANT OUT? In Phoenix, Pedro Gomez noted Suns G Stephon Marbury''s weekend arrest and wrote: "How many more hits can the franchise absorb? And how much longer will Suns [Chair] Jerry Colange

Tags: Baseball, Basketball, Boston Red Sox, Columbus Blue Jackets, Football, Franchises, Hockey, Houston Texans, NBA, NFL, Phoenix Suns, Washington Redskins

Olympic Security Notes

Three days into the XIX Olympic Winter Games, a "trend is emerging at the most popular events, and it is this: If you don''t arrive hours early, you might as well bring a folding chair and a book, bec

Tags: NBC, Olympics

Critics Laud Opening Ceremony

IOC President Jacques Rogge, U.S. President George Bush & SLOC President Mitt Romney Stand United The XIX Olympic Winter Games began Friday with the Opening Ceremony at Rice-Eccles Stadium in Salt Lak

Tags: IOC, NBC, Olympics

Television Rights Fees: The NFL

Sports Rights Fees NFL Network Years Covered Avg. Cost Per Year In Millions Total Cost In Millions ABC (Monday Night) 1987 - 1989   $147 $460   CBS (NFC) 1987 - 1989   $150 $450  

NHL's Olympic Stance

Arturs Irbe Just two days into the Olympic hockey tournament, the NHL "finds itself facing a contentious issue that is sapping attention from play on the ice and creating the impression, ..., that it

Tags: Carolina Hurricanes, Hockey, Los Angeles Kings, NHL, Olympics, San Jose Sharks

U.S. Medal Winners

U.S. speed skating Silver Medalist Derek Parra and U.S. freestyle Silver Medalist Shannon Bahrke appeared on NBC''s "Today" show this morning. Parra, who works at a Home Depot in UT and has appeared i

Tags: ESPN, Home Depot, NBC, Nike, Olympics, Walt Disney

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