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Published in SportsBusiness Daily on 09 / 15 / 14

A source said that A-B InBev is "talking to banks about financing" a potential $122B deal to buy rival SABMiller. The source said that A-B InBev "isn't in active discussions" with SABMiller, but rather is "waiting to line up its financing before making a formal approach." This comes "on the heels of...

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01/23/98
SUPER BOWL EXPERIENCE, I: WHICH AD WILL BREAK FROM THE PACK?

According to MD-based Eisner & Associates Advertising''s annual study, 7% of U.S. adults will watch the Super Bowl "just" to see the ads. That has jumped from 4% in ''97 and means over 10,000,000 peop

Tags: Anheuser Busch, Coca-Cola, Nike, PepsiCo

01/23/98
ESPN LOOKS FOR MORE CLASSICS FROM WIEDEN & KENNEDY

Classic Sports Network by ESPN has chosen Wieden & Kennedy, N.Y., to develop its national branding campaign. Billings were not disclosed (Classic Sports). AD AGE reports that the campaign, slated to b

Tags: ESPN, Walt Disney

01/23/98
NFL ENTERS JOINT VENTURE TO DEVELOP INTERACTIVE COMPLEXES

The NFL has entered a "more than" $100M joint venture with FL-based real-estate firm St. Joe Corp to develop a "chain of interactive entertainment centers" that would include "technology-based games,"

Tags: Events and Attractions, NFL

01/23/98
SI HAS IDEA FOR NHL IN SPICING UP ITS ALL-STAR WEEKEND

The NHL "should consider" staging a game featuring the top 40 Canadian Hockey League prospects during its All-Star Weekend, according to Kostya Kennedy of SI. Kennedy: "The NHL dreads the logistical n

Tags: CHL, Dallas Stars, Leagues and Governing Bodies, NHL, Southwest Sports Group, Sports Illustrated, Time Warner

01/23/98
MAJOR LEAGUE BASEBALL ENTERPRISES SEEKS PARALEGAL

Major League Baseball Enterprises'' Legal Department is looking for an energetic, highly motivated paralegal for its in-house trademark enforcement team. The paralegal will work with MLBE attorneys on

Tags: Classified Advertisements, MLB

01/23/98
ESPN CHILTON POLL: HOLYFIELD WINS YET ANOTHER TITLE

The ESPN Chilton Sports Poll spoke with 8,400 boxing fans in ''97. The favorite boxers of ''97 were: 1) Evander Holyfield 28.4% 4) Muhammad Ali 9.7% 2) Mike Tyson 19.3% 5) Oscar De La Hoya 7.6% 3) Non

Tags: ESPN, The Back of the Book, Walt Disney

01/23/98
MN EXPANSION TEAM HOPES FANS READY FOR WALK ON THE WILD SIDE

Minnesota''s NHL expansion team unveiled its new name, the "Wild," along with its logo, including the official colors of Iron Range Red, Forest Green, Harvest Gold and Minnesota Wheat (Wild). In Minne

Tags: Dallas Stars, Franchises, Minnesota Wild, New Orleans Saints, NHL, Southwest Sports Group

01/23/98
POLL: SAN DIEGANS ARE GOING TO LESS PRO GAMES THAN IN PAST

A new San Diego Union-Tribune/KNSD-NBC poll found that many locals are going to fewer pro games than they did five years ago, according Gordon Smith of the SAN DIEGO UNION- TRIBUNE. The poll, which su

Tags: Franchises, NBC, San Diego Chargers, San Diego Padres

01/23/98
IS IT THE SHOES? AFTER INJURIES, NC STATE WILL TRY NIKES

N.C. State has "temporarily ditched" adidas sneakers for Nike following three foot injuries to Wolfpack players, according to Caulton Tudor of the Raleigh NEWS & OBSERVER. Coach Herb Sendek, who "has

Tags: Nike, Washington Nationals

01/23/98
IS ART MODELL NOT THE MOST POPULAR GUY W/NFL OWNERS TODAY?

The NFL''s new eight-year, $17.6B TV package was unanimously approved yesterday by league owners "who also were told to expect the player salary cap" to increase from $41.5M in ''97 to between $53M to

Tags: ABC, Baltimore Ravens, CBS, Denver Broncos, ESPN, Leagues and Governing Bodies, News Corp./Fox, NFL, Oakland Raiders, San Francisco 49ers, Seattle Seahawks, Viacom, Vulcan Ventures, Walt Disney

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