Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
New MLS Commissioner Don Garber "plans to meet with staff at the league office" in N.Y., as well as "staff, players, fans and media of every MLS team" over the "next few weeks," according to Jeanie Ch
Viewer''s Choice, which recently scored a "major sports pay-per-view coup" in acquiring digital rights to the NBA "League Pass," will distribute the service "via its 33- channel digital-PPV service,"
IMG is "selling off" the Millrose Games to Advantage Int''l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK.
IL-based Marketing Database Systems and Venture Group Marketing Partnership have developed UsherPro, software designed to "track the usage of luxury suites at arenas and stadiums," according to Zajac
RYDER IN THE STORM? PGA of America CEO Jim Awtrey will meet with prospective Ryder Cup team members today at Medinah Country Club to discuss "the play-for-pay issue." USA TODAY''s Harry Blauvelt repor
After signing a three-year deal to carry the NBA''s out- of-market games (see THE DAILY, 8/6), Viewer''s Choice "has drawn up a blueprint to go after" the cable TV rights to out-of-market games of MLB
The Marlins announced on Saturday six potential South FL sites for a new $400M retractable-roof ballpark and "a vague outline of the financing plan started to take shape" for the project, according to
SOCCER: U.S. women''s soccer team D Brandi Chastain has inked deals with Volvo, SportsMark, Gallery Furniture and Total Sports to "serve as a spokeswoman or endorser," according to Liz Mullen of the S
When Starter Corp. filed for bankruptcy in April, the Browns were left "without uniforms just three months before" the NFL''s preseason, according to Mary Ethridge of AKRON BEACON JOURNAL. Records fil
New MLS Commissioner Don Garber "inherits a league that did fairly well, sometimes extremely well, under [Former Commissioner Doug] Logan''s stewardship," according to Jeff Rusnak of the Ft. Lauderdal