Featured Story

The Daily's Hot Reads For Wednesday: A Pair Of Aces

Published in SportsBusiness Daily on 10 / 01 / 14

The HOUSTON CHRONICLE's John McClain writes of Cowboys Owner Jerry Jones and Texans Owner Bob McNair , "They have different personalities and management styles, but both are passionate about football and the NFL. They're respected voices who serve on league committees and believe they should do ...

Read More

More Stories

03/03/98
B&E SPORTS MARKETING LOOKING FOR MOTORSPORTS SPONSORS

A new company owned by BILL FROMM, DAN FROMM and JOE SCIARA last month formed B&E SPORTS MARKETING. The new company, "looking for ways to marry corporate sponsors to sports-marketing opportunities," i

Tags: ESPN, NASCAR, R J Reynolds, People and Pop Culture, Sprint, Walt Disney

03/03/98
BARRY'S BIG MOVE: DILLER CONSOLIDATES USA NETWORKS MARKETING

Barry Diller has "engineered his first major move" as head of USA Networks, "consolidating the programming, marketing and promotion of" USA, Sci-Fi Channel, Home Shopping Network and America''s Store,

Tags: Media, USA Networks

03/03/98
NIKE & ME: MICHAEL MOORE'S "THE BIG ONE" SET FOR LAUNCH

Filmmaker Michael Moore''s documentary "The Big One," which features a segment on Nike, debuts this April, and Moore claims that Nike Dir of Communications Lee Weinstein "invited him to breakfast and

Tags: Events and Attractions, Nike

03/03/98
MAJOR LEAGUE BASEBALL SEEKS EDITOR FOR PUBLISHING DEPARTMENT

Major League Baseball is looking for a highly motivated editor, with five years experience, for its Publishing Department. The editor''s general function will be to generate story ideas and create edi

Tags: Classified Advertisements, MLB

03/03/98
COMING OUT OF ITS SHELL TO SUPPORT THE LPGA

Shell Oil Co. has become the official gasoline of the LPGA. Shell will also be an exclusive advertiser for the ''98 Mercury LPGA Series on ESPN and ESPN2. As part of the deal, Shell will have the opti

Tags: ESPN, LPGA, Walt Disney

03/03/98
COULD NHL DROP ALL-STAR GAME TO KEEP WORLD CUP TOURNEY?

While "no one" disputes the value of international hockey, the HOCKEY NEWS'' Bob McKenzie asks, "[H]ow much is too much?" McKenzie: "That is the question that will be asked in the months to come as th

Tags: Leagues and Governing Bodies, NHL

03/03/98
DESPITE CATCHIN' RAYS, NO BOFFO BIZ ON STREETS OF ST. PETE

With the Devil Rays playing their inaugural season at the Thunder Dome''s Tropicana Field in St. Petersburg, a "handful of new businesses are popping up on the main drags surrounding the hulking Dome,

Tags: Facilities, PepsiCo, Tampa Bay Rays

03/03/98
MEDIA NOTES

CASEY AT BAT: Casey Martin''s return to the Nike Tour at the Greater Austin Open "can be seen this week only on" The Golf Channel, which will "train a dedicated camera" on him (Richard Sandomir, N.Y.

Tags: Comcast-Spectacor, ESPN, HBO, News Corp./Fox, NFL, NHL, Nike, Philadelphia Flyers, Pittsburgh Penguins, Sports Illustrated, Media, Time Warner, Walt Disney

03/03/98
AFTER EARNINGS REPORTS, ANALYSTS CUT CALLAWAY GOLF RATING

After announcing an expected shortfall in its first quarter earnings, Callaway Golf shares "were clubbed" Monday, falling 3 9/16 to $28.75. In its estimates, Callaway cited El Nino and the "economic t

Tags: Callaway Golf, Finance

03/03/98
SPALDING! JUDGE RULES AGAINST CALLAWAY IN BALL DISPUTE

U.S. District Judge Alicemarie Stotler ruled yesterday against Callaway Golf Co., saying that "there was no consumer confusion created" by Spalding''s ad campaign for its new Top-Flite balls, accordin

Tags: Callaway Golf, Russell Athletic

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug