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The Daily's Hot Reads For Tuesday: Signing Language

Published in SportsBusiness Daily on 07 / 22 / 14

ROLLING STONE's Steve McPherson writes of autograph seekers at NBA Summer League games: " It's possible there's nothing more American than the autograph . As a totem, it combines our obsessions with celebrity and talent with our desire for something more than mere experience, for something tangible"...

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09/04/97
AFL AIMS TO KEEP FANS' EYES ON THE BALL IN NEW CAMPAIGN

The Arena Football League (AFL) unveiled plans for its first ever marketing campaign to promote the ''98 season, featuring the tagline "Don''t Blink." Elements of the campaign will include signage on

Tags: AFL, ESPN, Walt Disney

09/04/97
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

Today, THE DAILY lists AL teams in order of their average road attendance, through August 31 (THE DAILY). TEAM ROAD DATES ROAD AVERAGE HOME DATES HOME AVERAGE Seattle Mariners 68 32,081 68 39,098 New

Tags: LA Angels, Anaheim Sports, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cleveland Indians, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, New York Yankees, Oakland Athletics, Seattle Mariners, The Back of the Book, Toronto Blue Jays, Walt Disney, YankeeNets

09/04/97
STRIKE TEN ENTERTAINMENT SEEKS DIRECTOR OF SPONSORSHIP SALES

Strike Ten Entertainment is growing! The marketing and management company for the $10 billion bowling industry is seeking a highly motivated, seasoned professional with a strong background in corporat

Tags: Classified Advertisements

09/04/97
WORLD RESEARCH GROUP HOLDS ITS 4TH INTERACTIVE CONFERENCE

World Research Group will hold its 4th Interactive Sports event: Interactive Sports New York, at the New York Hilton Towers, from September 16-18, 1997. Learn how to capitalize on the potential of int

Tags: ABC, BBDO, CBS, Classified Advertisements, IBM, IMG, Microsoft, MLB, NBA, News Corp./Fox, NFL, NHL, Sports Illustrated, SportsLine.com, Time Warner, Viacom, Walt Disney

09/04/97
TIGERS START DIGGING IN THE DIRT FOR NEW BALLPARK

The Tigers announced a formal agreement for the construction of their new ballpark, with construction handled by Hunt-Turner-White, an entity which includes Huber, Hunt & Nichols, Inc., Turner Constru

Tags: Detroit Tigers, Facilities

09/04/97
GOLF NEWS & NOTES: TIGER CAVORTS WITH COBRA IN NEW SPOTS

Tiger Woods "will be featured" in print ads breaking this month for "separate product offerings" from Cobra Golf, according to BRANDWEEK. Next week at the PGA Int''l Golf Show in Las Vegas, Cobra will

Tags: Acushnet, PGA Tour, Sports Illustrated, Walt Disney, Wilson Sporting Goods

09/04/97
WILL DEVIL RAYS HAVE OFFICIAL ANTACID WITH OFFICIAL NACHO?

The Devil Rays have signed a deal with Chicago-based Azteca to become the "official nacho" of the club, according to Tom Jackson of the TAMPA TRIBUNE. Azteca markets "ethnic" fare in 35 states, but no

Tags: Chicago White Sox, Franchises, Tampa Bay Rays

09/04/97
THE DAILY EXPANDS EDITORIAL STAFF: SEEKS STAFF WRITER

THE SPORTS BUSINESS DAILY is expanding its editorial staff and is seeking an entry-level staff writer for our office in South Norwalk, CT. Applicants should have an excellent knowledge of the industry

Tags: Classified Advertisements

09/03/97
MARKETPLACE ROUND-UP

Donald Trump will sponsor the Fifth Avenue Mile through 2002. The deal with the New York Road Runners gives Trump five one-year options to extend the sponsorship beyond 2002. The Discover Card sponsor

Tags: MLB

09/03/97
FIFA MEDIATES AGREEMENT OVER WORLD CUP TV RIGHTS

FIFA has "brokered a peace deal between" German-based Kirch and Swiss-based Sporis/ISL over TV rights to the 2002/ 2006 World Cup, according to Jimmy Burns of the FINANCIAL TIMES. Sporis/ISL objected

Tags: ABC, Media, Walt Disney

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