Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
IMG is "selling off" the Millrose Games to Advantage Int''l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK.
Viewer''s Choice, which recently scored a "major sports pay-per-view coup" in acquiring digital rights to the NBA "League Pass," will distribute the service "via its 33- channel digital-PPV service,"
NFL: In Toronto, Marty York writes that NFL execs "are miffed" that Chargers coach Mike Riley''s QBs were "shouting out names of cars in their snap counts," as they are "concerned ... about free plugs
WORLD CUP BIDS ARE IN: England, South Africa, Germany, Brazil and Morocco have formally bid to host the 2006 World Cup. FIFA''s Exec Committee will choose the event''s host next July. England''s Footb
TODAY: MLB National League Attendance Through August 8 HOME ''99 YEAR-TO-DATE COMPARISONS TEAM DATES AVG. TOTAL %CAP ''98 AVG. %+/- ''97 AVG. %+/- COL 51 43,113 2,198,741 86% 47,311 - 9% 48,006 -10% S
USSF officials "confirmed an arrangement with Quaker Oats to launch a nationally distributed corn-and-oat" cereal shaped like soccer balls, according to Peter Brewington of USA TODAY. The first box to
Tags: Washington Nationals
The Meadowlands Sports Complex is looking for an experienced sales and marketing executive for its Stadium/Arena Division. Successful candidate will be responsible for generating revenue for the Autho
The Yankees-Mariners four-game series last week drew 180,849 to Safeco Field, a new Mariners record. It surpasses the previous high of 175,947 set against the Blue Jays in ''97 (SEATTLE TIMES, 8/9)...
NBC "yanked" a 30-second TV promo for "The Mike O''Malley Show" after Nike "complained" that the ad was "too close for comfort" to its ad featuring Tiger Woods "Hacky Sacking" a golf ball, according t
RYDER IN THE STORM? PGA of America CEO Jim Awtrey will meet with prospective Ryder Cup team members today at Medinah Country Club to discuss "the play-for-pay issue." USA TODAY''s Harry Blauvelt repor