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Morning Hot Reads: Super Best Friends

Published in SportsBusiness Daily on 04 / 21 / 15

USA TODAY on the friendship between Floyd Mayweather Jr. and Justin Bieber : " The bromance between boxing's pound-for-pound chart-topper and pop music's marketing heavyweight is a real thing , so much so that Bieber will again accompany Mayweather to the ring when he fights Manny Pacquiao." T...

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ASCENT SHAREHOLDERS WONDER IF DEAL WITH LAURIE WAS BEST

A group of Ascent Entertainment shareholders "accused the company Tuesday of short-changing them" on the $400M sale of the Nuggets, Avalanche and Pepsi Center to Bill Laurie, according to Bob Diddlebo

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05/26/99
ADIDAS INKS FIVE-YEAR DEAL TO OUTFIT SERGIO GARCIA BAND

Nineteen-year-old Spanish golfer Sergio Garcia has signed a five-year endorsement deal with adidas-Salomon AG to wear the company''s golf footwear and apparel, according to Michael Buteau of BLOOMBERG

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05/26/99
A NEW GOLF CLUB: PROS FORM INDEPENDENT MARKETING GROUP

Thirty-five "leading golf pros," including Ben Crenshaw, Tom Kite and Beth Daniel, "have formed a licensing and merchandising group similar" to the NFL''s QB Club, called "Tour Golf Club," according t

Tags: NFL, Nike, PGA Tour

05/26/99
WELCOME TO THE CLUB: SNYDER BID FOR REDSKINS GETS APPROVAL

NFL owners unanimously approved the sale of the Redskins and Jack Kent Cooke Stadium yesterday to the group headed by Daniel Snyder for $800M, according to Maske & Shapiro of the WASHINGTON POST. Snyd

Tags: Franchises, Jacksonville Jaguars, Miami Heat, NFL, Washington Redskins

05/26/99
CAN VEGAS SPEEDWAY LAND TITLE DEALS AFTER BEING DESERT-ED?

The Las Vegas Convention & Visitors Authority''s (LVCVA) "decision to end" its $1.7M sponsorship of the Las Vegas Motor Speedway''s (LVMS) NASCAR Winston Cup and IRL events "should have little or no i

Tags: IndyCar, NASCAR, R J Reynolds, Wieden Kennedy

05/26/99
RATINGS NOTES: DE LA HOYA CONTINUES TO WIN HBO AN OSCAR

Last Saturday''s Oscar De La Hoya-Oba Carr bout on HBO received a 14.6 rating in HBO''s universe, marking the 14th consecutive double-digit rating for the main event of an HBO "World Championship Boxi

Tags: Atlanta Hawks, Cablevision, Comcast-Spectacor, HBO, Indiana Pacers, Madison Square Garden, Miami Heat, New York Knicks, Philadelphia 76ers, Media, Time Warner

05/26/99
EXECUTIVE TRANSACTIONS

HOWARD JACOBS was named Senior VP/Worldwide Marketing & Business Development for Action Performance Companies Inc. Jacobs was previously at the Coca-Cola Company, where he directed its NASCAR strategy

Tags: Coca-Cola, Golden State Warriors, NASCAR, NBA, SLOC, People and Pop Culture, Utah Jazz

05/26/99
MEDIA NOTES

MULTICHANNEL NEWS'' R. Thomas Umstead reports that Adelphia Communications Corp. is working on a "state-of-the- art" building to be located in Buffalo, NY, which would include its Empire Sports Networ

Tags: ABC, Buffalo Sabres, Cablevision, CBS, ESPN, Indiana Pacers, Minnesota Wild, NBA, NBC, New Jersey Devils, San Antonio Spurs, Media, Viacom, Walt Disney, YankeeNets

05/26/99
NAMES IN THE NEWS

TV MONITOR: Last night''s 11:00pm edition of "Fox Sports News Primetime" (Fox Sports South), ESPN''s "SportsCenter" and CNN/SI''s "Sports Tonight" led with the Blazers-Jazz. CNN/SI followed with Rapto

Tags: Boston Red Sox, Buffalo Sabres, ESPN, Maple Leaf Sports and Entertainment, NASCAR, Nashville Predators, NBA, New York Yankees, News Corp./Fox, Speedway Motorsports Inc., Sports Illustrated, People and Pop Culture, Time Warner, Toronto Maple Leafs, Toronto Raptors, Utah Jazz, Walt Disney, YankeeNets

05/26/99
LEMIEUX SWEETENS PROPOSAL TO ACQUIRE PENS; TRUCE W/MARINO?

Mario Lemieux announced yesterday "revisions" to his refinancing plan for the Penguins that add up to an offer of $85M for the team, according to Ann Belser of the PITTSBURGH POST-GAZETTE. Under the n

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