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Overnight Ratings: NASCAR's Brickyard 400 Benefits From NBC Move, Delay Into Primetime

Published in SportsBusiness Daily on 07 / 24 / 17

NBC yesterday drew a 3.3 overnight rating for the Monster Energy NASCAR Cup Series race from Indianapolis Motor Speedway, which was moved to NBC this year and had a nearly two-hour delay at the start due to weather. The Brickyard 400 had its best figure since ESPN drew a 3.4 overnight for the race i...

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Tags: Research and Ratings

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