Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The Belo Corp., parent company of the Dallas Morning News (DMN), recently announced a "move to buy" a 12.4% share of the Mavericks, giving the media conglomerate "a stake in a controversial venture to
USSF officials "confirmed an arrangement with Quaker Oats to launch a nationally distributed corn-and-oat" cereal shaped like soccer balls, according to Peter Brewington of USA TODAY. The first box to
Tags: Washington Nationals
The Yankees-Mariners four-game series last week drew 180,849 to Safeco Field, a new Mariners record. It surpasses the previous high of 175,947 set against the Blue Jays in ''97 (SEATTLE TIMES, 8/9)...
KY-based Lexmark has signed on as a World Series corporate sponsor and will use the sponsorship to "help launch a line of digital printers," according to Terry Lefton of BRANDWEEK. Lexmark receives th
Prior to last night''s Cowboys-Browns game in Canton, OH, ESPN''s Mike Tirico reported that game tickets were going "for upwards of $1500." Tirico also reported that 18,000 fans attended the Browns''
The Raiders'' new ad campaign, which features consumers who are "reluctant to admit they buy" Raiders tickets, has "had an effect," according to George Raine of the S.F. EXAMINER. The campaign, create
Tags: Oakland Raiders
Jazz F KARL MALONE will appear at a rally and barbecue before Saturday''s Republican Straw Poll for U.S Senator ORRIN HATCH (R-UT) in Ames, IA (DAILY VARIETY, 8/10). ...Northeastern Univ. Center for t
One of the biggest challenges facing pro sports, next to winning and filling seats, is trying to satisfy the needs and demands of the season-ticket holder and luxury suite owner. Marketing Database Sy
TODAY: MLB National League Attendance Through August 8 HOME ''99 YEAR-TO-DATE COMPARISONS TEAM DATES AVG. TOTAL %CAP ''98 AVG. %+/- ''97 AVG. %+/- COL 51 43,113 2,198,741 86% 47,311 - 9% 48,006 -10% S
CART and series sponsor Target stores have teamed to produce a 60-second trailer that is being shown in 217 AMC and GCC movie theatres in nine U.S. markets through the end of this month. The ad, which