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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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08/24/99
OLYMPIC NOTES

In Salt Lake City, Mike Gorrell reported that the IOC has "decided to stick with its original plan" to hold a special session December 11-12 in Lausanne, Switzerland, "undeterred by vandalism at its m

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08/24/99
IS CARSON IN NFL MIX FOR EXPANSION, WITH DEADLINE LOOMING?

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08/24/99
FACILITY NOTES

ESPN''s Chris Mortensen reported Giants Stadium is "a year away from ... having grass." Mortensen: "Remember last year they experimented with it, and then this past weekend was a big time ... test. Fr

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08/24/99
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

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08/24/99
MEDIA NOTES

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Tags: ABC, AFL, Atlanta Braves, BBDO, Boston Celtics, Boston Red Sox, CBS, Cincinnati Bengals, Cincinnati Reds, Dallas Cowboys, Denver Broncos, ESPN, Green Bay Packers, Houston Astros, Minnesota Timberwolves, MLB, Montreal Canadiens, NBC, New England Patriots, New York Mets, News Corp./Fox, NFL, Palace Sports & Entertainment, Sports Illustrated, Media, Sprint, Tampa Bay Lightning, Time Warner, Viacom, Walt Disney, Washington Redskins

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UH-OH CANADA? CFL COO OUTLINES IDEAS TO HELP ENSURE FUTURE

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08/24/99
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