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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
Western Golf Association Tournament Dir Greg McLaughlin said that eight companies are "considering succeeding Motorola" in 2000 as title sponsor of the PGA Tour''s Western Open in IL, according to Tim
Bruins President & GM Harry Sinden "laughed ruefully" when asked if the NHL has learned anything from the NBA lockout and said that teams are currently "operating on a basis" of giving 72% of revenues
The NAPBL has appointed N.Y.-based Omnimark to design and promote national and regional consumer sampling programs in 159 ballparks nationwide, beginning next April. Omnimark has appointed CT-based Tr
The San Antonio City Council was told yesterday that the Spurs'' new $157M arena plan "contains a shortfall" of $68M to $75M, an "assertion hotly disputed" by team Chair Peter Holt, according to Chris
CABLEVISION''s R. Thomas Umstead reports that with NBA games lost to the lockout, networks may "soon have to start compensating advertisers" scheduled to appear during NBA telecasts. Although college
Jets head coach Bill Parcells is "not happy" about being on the cover of the current issue of SI, according to Paul Needell of the Newark STAR-LEDGER. Parcells: "Yeah, I requested purposely not to be
TODAY: NHL Eastern Conf. Announced Attendance through Dec. 8 ''98-99 YEAR-TO-DATE TEAM HOME DATES AVG. TOTAL % CAP ''97-98 AVG. +/- GAMES MON 15 20,514 307,703 96% 20,501 0% PHI 12 19,553 234,6
Canadian snowboarder Ross Rebagliati is profiled by the CP''s Jim Morris under the header "Rebagliati Finds Pot Of Gold." Morris writes that "while Rebagliati has flourished" with endorsement deals, "
Six months after Nike announced initiatives to improve working conditions in its subcontractors'' factories overseas, the company''s "progress ... yields a mixed review," according to Bruce Gilley of
NBPA Exec Dir Billy Hunter found that "dissension" among player agents is "beginning to grow" as they are "losing patience" with the NBA lockout, according to Tim Povtak of the ORLANDO SENTINEL. Hunte