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Auto Club Speedway Celebrating 20th Anniversary At NASCAR Weekend

Published in SportsBusiness Daily on 03 / 24 / 17

Auto Club Speedway this weekend is celebrating its 20th anniversary with a host of different events and activities as NASCAR rolls into Fontana. ACS President Dave Allen noted it is the first "birthday" celebration for the ISC-owned track. Allen: “We felt like 20 was a significant one; ...

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U.S. Cellular, White Sox Ink Deal

U.S. Cellular and the White Sox on Friday issued a press release with details for a 23-year, $68M naming-rights deal, which will change the ballpark''s name from Comiskey Park to U.S. Cellular Field.

Tags: Baseball, Chicago White Sox, Facilities

Wasserman On NFL To L.A.

AFL L.A. Avengers Owner Casey Wasserman appeared on FSN West''s "The Paperboys" last Friday and discussed bringing the NFL back to L.A. Wasserman: "I really believe you''ll see a team playing in L.A.

Tags: Football, Franchises, NBC, NFL, San Diego Chargers

AFL Premieres On NBC

NBC Catches Big Names In The Crowd NBC yesterday debuted its national coverage of the AFL with four regional games and earned a 2.2/5 overnight Nielsen rating from 3:15-5:45pm ET (THE DAILY). USA TODA

Tags: Basketball, Colleges, ESPN, Football, Golf, Motorsports, NASCAR, NBA, NBC, NFL, Media, Walt Disney

Subaru Inks Lance Armstrong

Lance Armstrong has signed a five-year endorsement deal with Subaru that industry experts "estimate is worth upward" of $12M, according to Bruce Horovitz of USA TODAY, who notes Armstrong already has

Tags: Coca-Cola, NASCAR, Nike, Subaru

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White Sox Phone Home Chicago telecom provider U.S. Cellular inks 23-year, $68M naming rights deal with the White Sox to change the name of venerable Comiskey Park. Subaru''s $12M Gamble Company ready

New Brewers Ads Set To Debut

In new radio and print ads scheduled to start Monday, the Brewers "will deliver a sober-minded and candid message to their audience, promising not victories [nor] championships, but a vision of no-non

Tags: Baseball, Franchises, Milwaukee Brewers

Baker, AFL Entering New Era

By Marcus DiNitto, Managing Editor, The Sports Business Daily Baker Leading AFL’s Charge With the AFL set to embark on its precedent-setting partnership with NBC this Sunday, Commissioner David Baker

Tags: ESPN, Football, Leagues and Governing Bodies, NBC, NFL, LA Rams, Walt Disney, Wendys

Full90 Sports, Spirit Teaming Up

Full90 Sports has entered into a sponsorship agreement with the WUSA San Diego Spirit for the ’03 season, under which Full90 Sports will receive stadium signage and booth space, a presence in various

Tags: Soccer

E ...

NBC Plugs AFL On "Today" Two years ago, almost to the day, our top story previewed NBC''s bold joint venture with the XFL. We all know how that ended up. Today, NBC''s partnership with the AFL, to deb

Franchise Notes

TOUGH TALK: In the aftermath of the 21-26-6-2 NHL Rangers firing coach Bryan Trottier and GM Glen Sather becoming interim coach, MSG Chair James Dolan told reporters, "I''m challenging all of you now.

Tags: Atlanta Braves, Baseball, Cablevision, Football, Franchises, Hockey, Jacksonville Jaguars, Madison Square Garden, MLB, New York Rangers, NFL, Tampa Bay Buccaneers

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