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NFL Controversies Dominate Sunday Morning Discussions

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The NFL's week that was -- Ray Rice, Adrian Peterson, Greg Hardy and Roger Goodell -- dominated Sunday talk shows, on the news and sports sides.

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02/06/98
NBA ALL-STAR MARKETING NEWS & NOTES

adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant''s spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent,"

Tags: Los Angeles Lakers, NBA, New Orleans Pelicans, Nike, Washington Nationals, WNBA

02/06/98
CBS SEES REGIONAL APPROACH W/PROMOS; PROJECTS A 19.6 RATING

CBS is "breaking ground" with its Olympic coverage "by implementing a region-by-region marketing plan based on its study of 12,000 viewers who watched" the ''92 and ''94 Winter Games, according to USA

Tags: BBDO, CBS, Olympics, Viacom

02/06/98
IT'S PARTY TIME: ALL-STAR EXTRAVAGANZA HITS THE BIG APPLE

The ''98 NBA TeamUp Celebration, hosted by Ahmad Rashad and Willow Bay tomorrow at 12:00pm EST, will be simulcast by seven networks -- NBC, TNT, Nickelodeon, BET, Telemundo, MSG and YTV in Canada. Amo

Tags: Cablevision, Events and Attractions, Madison Square Garden, NBA, NBC, New York Knicks, TBS/TNT, Time Warner

02/06/98
GATORADE'S "BE LIKE MIKE" RETURNS TO THE AIRWAVES

Gatorade will debut a remake of the ''91 "Be Like Mike" spot during TNT''s coverage of Saturday''s All-Star events. The new ad, created by FCB, Chicago, stars Michael Jordan, and features appearances

Tags: Nike, St. Louis Blues, TBS/TNT

02/06/98
COYOTES LIKE DOWNTOWN SPOT, OPT OUT OF CARDS PARTNERSHIP

The Coyotes "have decided they couldn''t commit to moving out of downtown" Phoenix and entering into a multipurpose stadium facility with the Cardinals, according to Kent Somers of the ARIZONA REPUBLI

Tags: Facilities, Arizona Coyotes

02/06/98
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists ratings from last weekend''s network events. All times are EST. Numbers are from the networks: EVENT DATE NET TIME RAT/SHR NCAA Basketball: Regional 1/31 ABC 1:00-3:00pm 2.2/7 NCAA

Tags: ABC, Cablevision, CBS, Chicago Bulls, Los Angeles Lakers, Miami Heat, NBA, NBC, NCAA, New York Knicks, News Corp./Fox, NHL, PGA Tour, Media, Viacom, Walt Disney

02/06/98
SHAQ'S TWISM JOINS A&M RECORDS; MAGIC JOINS STARBUCKS

A&M RECORDS has joined forces with SHAQUILLE O''NEAL and his manager LEONARD ARMATO on a "long-term marketing and distribution agreement." Under terms of the deal, A&M will market, promote and distrib

Tags: Orlando Magic, RDV Sports, People and Pop Culture

02/06/98
IS "BAD AS I WANNA BE" REALLY AS BAD AS THEY SAY?

"Bad As I Wanna Be: The DENNIS RODMAN Story" airs Sunday night at 8:00pm ET on ABC, going up against the second-half of the NBA''s All-Star Game. Reviews of the film have not been kind: VARIETY''s Ray

Tags: ABC, NBA, NBC, Sports Illustrated, People and Pop Culture, Walt Disney

02/06/98
NAMES IN THE NEWS

Among DAVID LETTERMAN''s "Ten Things Overheard at the Nancy Kerrigan-Tonya Harding Interview": 10) "For old time''s sake, how about I whack the other knee?" 8) "Yeah, like Tara Lipinski never hit anyo

Tags: ABC, Burger King, CBS, NBA, People and Pop Culture, Viacom, Walt Disney

02/06/98
SCHICK UNVEILS NEW PRODUCT LAUNCH AROUND SPURS' TIM DUNCAN

Schick will use Spurs rookie Tim Duncan "as its standard-bearer" during All-Star Weekend, and "will open a new front in its battle with Gillette" by introducing a new razor called "The Protector," acc

Tags: ESPN, NBA, NBC, Brooklyn Nets, San Antonio Spurs, TBS/TNT, Time Warner, Walt Disney, YankeeNets

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