Auto Club Speedway Celebrating Anniversary Subway Rolls Out New Daniel Suarez Spot NCAA Distributes Payouts To D-I Schools NHL To Play Two Avs-Sens Games In Sweden Nationals Quiet On New Field-Level Seats CONCACAF, CONMEBOL Weigh Joint Tourney Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Disney Chair & CEO Bob Iger Extends Contract Coca-Cola's Marcos De Quintos Leaving Company
Auto Club Speedway Celebrating 20th Anniversary At NASCAR WeekendPublished in SportsBusiness Daily on 03 / 24 / 17
Auto Club Speedway this weekend is celebrating its 20th anniversary with a host of different events and activities as NASCAR rolls into Fontana. ACS President Dave Allen noted it is the first "birthday" celebration for the ISC-owned track. Allen: “We felt like 20 was a significant one; ...
U.S. Cellular and the White Sox on Friday issued a press release with details for a 23-year, $68M naming-rights deal, which will change the ballpark''s name from Comiskey Park to U.S. Cellular Field.
AFL L.A. Avengers Owner Casey Wasserman appeared on FSN West''s "The Paperboys" last Friday and discussed bringing the NFL back to L.A. Wasserman: "I really believe you''ll see a team playing in L.A.
NBC Catches Big Names In The Crowd NBC yesterday debuted its national coverage of the AFL with four regional games and earned a 2.2/5 overnight Nielsen rating from 3:15-5:45pm ET (THE DAILY). USA TODA
Lance Armstrong has signed a five-year endorsement deal with Subaru that industry experts "estimate is worth upward" of $12M, according to Bruce Horovitz of USA TODAY, who notes Armstrong already has
White Sox Phone Home Chicago telecom provider U.S. Cellular inks 23-year, $68M naming rights deal with the White Sox to change the name of venerable Comiskey Park. Subaru''s $12M Gamble Company ready
In new radio and print ads scheduled to start Monday, the Brewers "will deliver a sober-minded and candid message to their audience, promising not victories [nor] championships, but a vision of no-non
By Marcus DiNitto, Managing Editor, The Sports Business Daily Baker Leading AFL’s Charge With the AFL set to embark on its precedent-setting partnership with NBC this Sunday, Commissioner David Baker
Full90 Sports has entered into a sponsorship agreement with the WUSA San Diego Spirit for the ’03 season, under which Full90 Sports will receive stadium signage and booth space, a presence in various
NBC Plugs AFL On "Today" Two years ago, almost to the day, our top story previewed NBC''s bold joint venture with the XFL. We all know how that ended up. Today, NBC''s partnership with the AFL, to deb
TOUGH TALK: In the aftermath of the 21-26-6-2 NHL Rangers firing coach Bryan Trottier and GM Glen Sather becoming interim coach, MSG Chair James Dolan told reporters, "I''m challenging all of you now.