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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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12/11/98
FINAL NATIONAL RATINGS FOR LAST WEEKEND'S SPORTING EVENTS

The following lists final national ratings from last weekend''s network sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR WAC Championship: Air Force-BYU 12/5 ABC 1:00-4:30pm 2.2/7 Big 12 Champ

Tags: ABC, Canadian Broadcasting Corp., CBS, Denver Broncos, Kansas City Chiefs, NBC, NCAA, News Corp./Fox, NFL, Media, Viacom, Walt Disney

12/11/98
FACILITY NOTES

PA State Rep. Dwight Evans, who is "seeking" the Democratic mayoral nomination in Philadelphia, floated the idea of legalizing riverboat gambling in the city as a way to fund new sports facilities for

Tags: Boston Red Sox, Facilities, HNTB, Philadelphia Eagles, Philadelphia Phillies

12/11/98
NAMES IN THE NEWS

PRINCE NASEEM HAMED was profiled on CBS''s "48 Hours" as "one of boxing''s biggest draws." GEORGE FOREMAN thinks Hamed "is what boxing''s been needing since MUHAMMAD ALI. He''s a show, he''s an event,

Tags: Baltimore Orioles, Callaway Golf, CBS, Palace Sports & Entertainment, People and Pop Culture, Viacom

12/11/98
BETTER SOONER THAN LATER, OU SIGNS EXPANSIVE MEDIA DEAL

Univ. of OK (OU) administrators approved an "unprecedented" four-year, $7.45M broadcasting and advertising deal with Sooner Sports Properties, a "joint venture" of MO-based Leerfield Communications an

Tags: Media

12/11/98
LEAGUE MARKETING NOTES: COCA COLA & SPRINT HIT SOUTH BEACH

Coca-Cola and Sprint will serve as co-title sponsors of Super Bowl XXXIII''s NFL Experience, which will feature a 20-acre interactive theme park at Pro Player Stadium. The event, which will be held Ja

Tags: ATP, Cablevision, Coca-Cola, MLB, NASCAR, NBA, New York Knicks, NFL, Sprint

12/11/98
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

TODAY: NHL Western Conference Attendance through December 8 ''98-99 YEAR-TO-DATE   TEAM HOME DATES AVG. TOTAL % CAP ''97-98 AVG. +/- ''97-98 DET 11 19,983 219,813 100% 19,983 0% STL 12 18,713 224

Tags: Calgary Flames, Nashville Predators, NHL, San Jose Sharks, The Back of the Book

12/11/98
ON THE OMNIMARK, GET SET, GO: NAPBL INKS NEW LICENSEE

The NAPBL has appointed N.Y.-based Omnimark to design and promote national and regional consumer sampling programs in 159 ballparks nationwide, beginning next April. Omnimark has appointed CT-based Tr

12/11/98
ESPN CHILTON SPORTS POLL: NAILING DOWN THE SPORT FAN

ESPN Chilton Sports Poll asked over 9,000 people what level sports fan they were. The survey was conducted from January to October ''98 (ESPN Chilton Sports Poll): U.S. POP. MALE FEMALE Non-Fan 13.3%

Tags: ESPN, The Back of the Book, Walt Disney

12/11/98
HOOPS HELD HOSTAGE, DAY 164: PLAYERS GAME NOW A CHARITY CASE

Facing "bad publicity and long odds of selling the event," organizers of "The Game on Showtime" have decided to give all of the event''s proceeds to charity, instead of splitting the proceeds with "ne

Tags: ABC, Anheuser Busch, ESPN, Leagues and Governing Bodies, NBA, Showtime, Sports Illustrated, Ticketmaster, Time Warner, Walt Disney

12/11/98
USBL/IBL FEEL LIKE EXPANDING, GONNA EXPAND THE NIGHT AWAY!

The USBL awarded an expansion franchise to the Lehigh Valley Area, PA. The new team, owned by the River City Sports Company, will be called the PA ValleyDawgs. River City Sports Company part Owner Jim

Tags: Franchises, IBL

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