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Hyundai Super Bowl Ad Tops Facebook, While Budweiser's Helen Mirren Spot Leads Twitter

Published in SportsBusiness Daily on

While Facebook "had a rough night with its Sports Stadium feature , brands on the 1.5 billion user-strong social network still scored" during Super Bowl 50, with Hyundai "leading the way," according to Tim Baysinger of ADWEEK. The automaker aired four ads around the Super Bowl, with "The ...

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Tags: Super Bowl, NFL, Marketing and Sponsorship

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NTRA Launches New Campaign

At its third annual Marketing Summit in Las Vegas this week, the NTRA announced "plans to launch" an ad campaign on ESPN in August, "aimed at ''light'' horse-racing fans — those who wager on raci

Tags: ESPN, Football, Horse Racing, Motorsports, NFL, NTRA, Walt Disney

Franchise Notes

SOX UPDATE: In Boston, Scott Van Voorhis cites sources as saying that despite the Red Sox'' decision to bring in investment banking firm Fleet Financial to "help with the sale" of the team, some poten

Tags: Anaheim Ducks, Anaheim Sports, Baseball, Basketball, Boston Red Sox, Franchises, IBL, Palace Sports & Entertainment, Soccer, Walt Disney

Media Notes

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with a report of rumors that Wizards President of Basketball Operations Michael Jordan may return to play,

Tags: Baseball, Basketball, ESPN, Football, Los Angeles Lakers, MLB, NBA, NBC, Nielsen, Orlando Magic, RDV Sports, Sacramento Kings, Soccer, Media, TBS/TNT, Time Warner, TNN, UPN, Walt Disney, Washington Wizards, WUSA

tmrXchange Offers Service

An extension of Team Marketing Report''s catalog of sports marketing resources, tmrXchange has become the leading web-based marketplace for sports sponsorships matching prospective sponsors with the m

Tags: Classified Advertisements

Names In The News

BOOK OF THE MONTH CLUB: ScheerGame Sports Development Managing Dir MARTIN GREENBERG has published an updated edition of his ''95 book, "THE STADIUM GAME." The book, which will be available next week,

Tags: Baseball, Sports Events, People and Pop Culture, Tennis

NBA To Move N.Y. Headquarters?

The N.Y. Planning Commission "is to consider a plan" today for one million-square-foot tower "to house" the NBA headquarters, according to Lois Weiss of the N.Y. POST, who notes that the commission wi

Tags: Basketball, Cablevision, Leagues and Governing Bodies, Madison Square Garden, NBA

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“Beginning now, I think ratings for most sports will go up in the next 12 months.” — Fox Sports President & Exec Producer Ed Goren (N.Y. POST, 3/14).

Tags: Front Page

High School Sports On The Web

Live video Webcasts, "shunned by the four major U.S. pro sports leagues because of television-rights conflicts," are increasing at the high-school level, according to David Sweet of the WALL STREET JO

Tags: Media

NASCAR, Nike Ads Praised

AD AGE''s Bob Garfield, on NASCAR''s new ad campaign, tagged "How bad have you got it?": "Unlike so many advertisers who foolishly craft messages as if they were targeting a more sophisticated audienc

Tags: Basketball, Motorsports, NASCAR, NBA, Nike

S&S Seeks Online Ad Manager

Street & Smith''s Sports Group is seeking an Online Ad Sales Manager for The Sports Business Daily and SportsBusiness Journal. Position will coordinate online sales with print sales staff and manage a

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