Hyundai SB Ad Draws Most Facebook Views Classified Advertisements Bruce: Great Week Should Mean Another SB Late-Night Hosts Take Aim At Super Bowl, Ads Minnesota United Owner Details Stadium Vision N.C. State Threatens D-III School Over Nickname USOC Clarifies Briefing On Zika Virus Chargers Hire Former City Exec For Ballot Initiative NASCAR Introducing New Charter System Super Bowl 50 Is Third-Best U.S. Audience
Hyundai Super Bowl Ad Tops Facebook, While Budweiser's Helen Mirren Spot Leads TwitterPublished in SportsBusiness Daily on
While Facebook "had a rough night with its Sports Stadium feature , brands on the 1.5 billion user-strong social network still scored" during Super Bowl 50, with Hyundai "leading the way," according to Tim Baysinger of ADWEEK. The automaker aired four ads around the Super Bowl, with "The ...
At its third annual Marketing Summit in Las Vegas this week, the NTRA announced "plans to launch" an ad campaign on ESPN in August, "aimed at ''light'' horse-racing fans those who wager on raci
SOX UPDATE: In Boston, Scott Van Voorhis cites sources as saying that despite the Red Sox'' decision to bring in investment banking firm Fleet Financial to "help with the sale" of the team, some poten
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with a report of rumors that Wizards President of Basketball Operations Michael Jordan may return to play,
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An extension of Team Marketing Report''s catalog of sports marketing resources, tmrXchange has become the leading web-based marketplace for sports sponsorships matching prospective sponsors with the m
BOOK OF THE MONTH CLUB: ScheerGame Sports Development Managing Dir MARTIN GREENBERG has published an updated edition of his ''95 book, "THE STADIUM GAME." The book, which will be available next week,
The N.Y. Planning Commission "is to consider a plan" today for one million-square-foot tower "to house" the NBA headquarters, according to Lois Weiss of the N.Y. POST, who notes that the commission wi
Beginning now, I think ratings for most sports will go up in the next 12 months. Fox Sports President & Exec Producer Ed Goren (N.Y. POST, 3/14).
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Live video Webcasts, "shunned by the four major U.S. pro sports leagues because of television-rights conflicts," are increasing at the high-school level, according to David Sweet of the WALL STREET JO
AD AGE''s Bob Garfield, on NASCAR''s new ad campaign, tagged "How bad have you got it?": "Unlike so many advertisers who foolishly craft messages as if they were targeting a more sophisticated audienc
Street & Smith''s Sports Group is seeking an Online Ad Sales Manager for The Sports Business Daily and SportsBusiness Journal. Position will coordinate online sales with print sales staff and manage a