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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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08/26/99
NAMES IN THE NEWS

OPENING NEW DOORS: The SAMMY SOSA Children''s Medical Center for Preventive Medicine in San Pedro de Macoris, Dominican Republic opened on Tuesday. Sosa said that he believes "the poor people in his h

Tags: ABC, Denver Broncos, ESPN, Los Angeles Lakers, News Corp./Fox, Seattle Seahawks, Sports Illustrated, People and Pop Culture, Time Warner, Vulcan Ventures, Walt Disney

08/26/99
JUMPING THE GUN? REPORT SAYS SCHULTZ'S JOB NOT ON THE LINE

Under the header, "USOC Boss Not In Jeopardy," Kamon Simpson of the Colorado Springs GAZETTE writes that when the USOC exec committee "meets this weekend in Colorado Springs, the agenda will not inclu

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08/26/99
COURT RULES ISLANDERS MUST REMAIN AT NASSAU COLISEUM

Nassau County Supreme Court Justice Howard Levitt "has ruled" that the Islanders "must play all home games" at Nassau Coliseum through 2015, according to Al Baker of NEWSDAY. Nassau County Attorney Ow

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08/26/99
DALLAS CITY COUNCIL APPROVES TAX ZONE FOR NEW ARENA

Dallas'' sports arena developers will be "repaid" $25M "plus at least" $15M in interest for building roads and utilities under a tax plan the Dallas City Council "adopted" yesterday, according to Robe

Tags: Facilities

08/26/99
FACILITY NOTES

In D.C., Brian Straus reports that a "chunk of concrete fell from the underside" of RFK Stadium''s upper deck during last night''s United MLS game, "hitting an empty seat 20 feet below and scattering

Tags: Boston Red Sox, Facilities, MLS, New Orleans Pelicans, Philadelphia Phillies, San Antonio Spurs

08/26/99
PRICE CHECK: JETS ATTRACT BIDDERS DESPITE $500M PRICE TAG

Despite the Jets'' possible $500M price tag, billionaires "are lining up like planes on a crowded JFK runway seeking to buy" the team, according to Luke Cyphers of the N.Y. DAILY NEWS. Cyphers calls t

Tags: Franchises, New York Jets, NFL

08/26/99
CANNONS TO LAND IN PORTLAND: PFE REACHES DEAL FOR PCL TEAM

Portland Family Entertainment (PFE) announced that it has reached a deal to acquire the Triple A Cannons and will move the team from Calgary to Portland in the spring of 2001, according to Roger Antho

Tags: Franchises

08/26/99
SEEKING SOME INTERVENTION, L.A. CITY OFFICIALS PULL FOR NFL

L.A. city officials are "desperate to keep" the city''s bid for an NFL expansion team at the Coliseum "alive" and are "trying to get" the two competing ownership groups "to merge forces," according to

Tags: Franchises, NFL, San Diego Padres

08/26/99
NIKE, TITLEIST DENY PORTIONS OF REPORT ON WOODS' DEALS

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Tags: Acushnet, IMG, News Corp./Fox, Nike, PGA Tour, Time Warner

08/25/99
DRIVING ACROSS UNCHARTED WATERS: PGA TOUR SURGING AHEAD

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