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U.S. Bank Renews 49ers Sponsorship In Multiyear AgreementPublished in SportsBusiness Daily on 08 / 27 / 14
The 49ers today will announce that they have extended U.S. Bank's sponsorship in a multiyear agreement. The bank will remain the team's official consumer banking partner. U.S. Bank will have a presence at Levi’s Stadium, including providing all of the on-site ATMs. The bank also will feature 4...
Cowboys officials called discussion about building a new stadium in Arlington "inconsequential," and said instead that the team will "ask Irving [TX] this spring to consider a much-delayed plan to exp
The NFL is asking Coca-Cola "to sign a six-year deal more than doubling its current annual sponsorship fees," but the league''s "fat demands are being resisted by Coke," according to Fatsis & Deogun o
Lawyers for the Warriors, the NBA and the NBPA "descend on Portland today for [Latrell] Sprewell''s grievance against the league and team, which begins tomorrow," according to David Steele of the S.F.
Nike has reached a multi-year deal with golfer Casey Martin, and Martin will begin wearing Nike apparel, footwear and accessories at the Greater Austin Open next month. Martin, who suffers from Klippe
An L.A. group headed by attorney Carl Capozzola is "projecting" a new football league to compete with the NFL "with a new wrinkle," according to Bill Dwyre of the L.A. TIMES. Capozzola''s group, which
A poll published in the L.A. TIMES showed that 59% of respondents "do not consider having a football team in Los Angeles important to them." The poll, which was conducted by the TIMES from January 10-
NFL: A "league source" said that financial wherewithal is "not the sole criterion" for choosing the owner of Cleveland''s new NFL team" "It''s taking on who we think can contribute to the league, can
The NHL expansion Minnesota Wild''s confidential prospectus "shows optimistic predictions for the success of the team," according to Jay Weiner of the Minneapolis STAR TRIBUNE. Wild President Jac Sper
The following lists a Super Bowl ratings trend for the previous 31 games (Nielsen Sports Marketing): SB YR NET TEAMS RAT/SHR SB YR NET TEAMS RAT/SHR I: ''67 CBS GB/KC 22.6/43 XVI: ''82 CBS SF/CIN 49.1
In N.Y., Phil Mushnick reports that MSG is negotiating with Yankees Owner George Steinbrenner to become the exclusive sales rep of commercial signage in Yankee Stadium. Such a deal "would enhance the