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Serena Williams Stars In New Gatorade Ad Encouraging Girls To Play Sports

Published in SportsBusiness Daily on 11 / 21 / 17

There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gato...

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Tags: Marketing and Sponsorship, Gatorade

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Morning Buzz, May 19, 2004

The Daily Insider Morning News & Headlines Wednesday, May 19, 2004 9:00am ET Print The Morning Buzz ...

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Liverpool Deal Open 'Til June?

Thailand Prime Minister Thaksin Shinawatra's US$106M bid for a 30% stake in Premier League club Liverpool, which Shinawatra said has been accepted in principle, "might not be completed until late June

Tags: English Premier League, Franchises, Soccer

Executive Transactions

TAPPED FOR A PROMOTION: Bobcats Basketball Holdings, LLC, promoted Exec VP & COO ED TAPSCOTT to President. Tapscott became the organization's first employee when he was hired on January 6, 2003, and h

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Legislature Approves K.C. Deals

The Jackson County (MO) Legislature yesterday approved in an 8-0 vote lease extensions through 2030 for the Chiefs and Royals "contingent upon $360[M] from a Bistate II tax," according to Matt Campbel

Tags: Baseball, Facilities, Football, Kansas City Chiefs, Kansas City Royals

P&G Expands WNBA Partnership

Procter & Gamble (P&G), in its second of a three-year agreement with the WNBA, has expanded its partnership to include marketing initiatives for ten brands, up from seven last season. Crest, Bounce an

Tags: Basketball, Coca-Cola, ESPN, NBA, Procter and Gamble, Walt Disney, WNBA

Names In The News

The HOLLYWOOD REPORTER's Randy Williams writes Reel Sports Solutions co-Founders and former college football players MARK ELLIS and ROB MILLER have "built a comfortable niche in the film business prim

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Stallone Sues Over Rocky Name

"The Contender" co-exec producer Sylvester Stallone has sued MGM Pictures, United Artists Pictures and Chartoff-Winkler Prods., producers of the planned boxing reality show "The Real Rocky," for "alle

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Marketplace Round-Up

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Visa has renewed its USATF sponsorship through '08. As part of the deal, Visa will take title sponsorship of the USATF's Golden Spike Tour (

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No Headline

"It's like the seats didn't have a tan lotion." — Tampa Sports Authority attorney John Van Voris, on the red seats at Raymond James Stadium that have faded to pink (TAMPA TRIBUNE, 5/18).

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