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Morning Hot Reads: Super Best Friends

Published in SportsBusiness Daily on 04 / 21 / 15

USA TODAY on the friendship between Floyd Mayweather Jr. and Justin Bieber : " The bromance between boxing's pound-for-pound chart-topper and pop music's marketing heavyweight is a real thing , so much so that Bieber will again accompany Mayweather to the ring when he fights Manny Pacquiao." T...

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X GAMES NOTES

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SPONS-O-METER: LPGA TOUR HAS FULL DOCKET OF PLAYING PARTNERS

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COLUMBIA SPORTSWEAR HOPES THE BEANSTALK JACKS UP LICENSEES

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