Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The Bonham Group President Dean Bonham filed suit in CO court yesterday, alleging that new Nuggets, Avalanche and Pepsi Center Owner Donald Sturm "took advantage of Bonham by not fulfilling an implied
Mavs second-round draft pick Wang Zhizhi could "boost" the popularity of U.S. basketball in China "to a new level," according to NEWSWEEK''s Tim Noonan. However, Zhizhi currently plays for the Bayi Ro
U.S. Drug Control Policy Dir Barry McCaffrey "criticized" the IOC''s "blueprint" for an int''l anti-doping agency, calling the IOC proposal "inadequate," saying he was "not on board" and accusing the
With a WNBA-mandated October 15 deadline to sell 5,500 season tickets approaching, the Portland franchise has currently sold 2,750 season tickets, according to Ryan White of the Portland OREGONIAN. Th
Nike "will produce about" 100 vests for no charge "designed to hold" battery-operated radio transmitters worn by Jamaican iguanas in order for researchers to track them, according to Jenny Upchurch of
AD EFFORT: ISP PSINet debuted an "estimated" $10M ad campaign from NC-based Trone Advertising on NFL telecasts last Sunday and will "continue with a heavy schedule on football programming throughout t
Anaheim Sports President Tony Tavares, on reports of Walt Disney''s sale of the Mighty Ducks and Angels: "We''re not nearly as close as everybody thinks we are." Tavares said the Angels have not sough
USA Broadcasting will debut local sports and entertainment programming on its Atlanta TV station, WNGM, according to Cynthia Littleton of DAILY VARIETY. USA has named Atlanta "market vet" Andrew Beski
MLB owners "voted unanimously" at yesterday''s meetings in Cooperstown, NY, to "consolidate all operating functions in the commissioner''s office," according to Murray Chass of the N.Y. TIMES, who wri
GOLF: PGA of America CEO Jim Awtrey is profiled by GOLFWORLD''s Ron Sirak, who writes that Awtrey "oversaw the drafting of a strategic plan that pushed" gross revenues from $16M in ''89 to $103M in ''