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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Ocean Spray has signed Martina Hingis to a deal "estimated" at about $400,000 to $750,000 (Gregg Krupa, BOSTON GLOBE, 3/17). BRANDWEEK''s Terry Lefton notes the Ocean Spray deal and adds that Hingis i
Southwest Charter Lines bus company wants to run the downtown shuttle bus system proposed for D''Backs games, "saying it can do a better job than the city and avoid sticking taxpayers with the bill,"
ESPN and Bally Total Fitness (BTF) have entered into an advertising and marketing agreement in which BTF will become presenting sponsor of ESPN2''s "Fitness Block," a six-hour programming block of fit
Hurricanes Owner Peter Karmanos said yesterday that he "would solicit local investors for his hockey team," reports Steve Politi of the Raleigh NEWS & OBSERVER. Karmanos said he would be willing to se
CBS earned a 5.6 overnight rating for its first four days of tournament coverage, "even" with last year''s numbers, which were the "highest in three years," according to USA TODAY''s Rudy Martzke. Sun
JACK NICKLAUS was offered special exemptions for the next three U.S. Opens by the USGA. Nicklaus, who has played in 144 consecutive majors, will call the USGA back this week to respond to the offer (M
MLB owners, who begin their three-day quarterly meetings today in St. Petersburg, "are expected to approve the sale" of the Dodgers to Rupert Murdoch and "discuss their slow-moving search for a perman
Sporting goods and apparel sales in the UK are examined by Patrick Harverson in the FINANCIAL TIMES. In the past five years, sales of sports goods "have grown by an average just under" 7%, compared to
The Columbus Quest won their second-straight ABL title last night, defeating the Long Beach StingRays 86-81 before a sellout crowd of 6,313 at Battelle Hall in Columbus, OH (COLUMBUS DISPATCH, 3/16).
A news conference was held this morning at The Official All-Star Cafe in Orlando announcing Tiger Woods as Wheaties'' newest spokesperson. Woods becomes the eighth athlete to be a permanent spokespers