GoDaddy Back With Super Bowl Ad Nike Shoes Modeled On Kraft's Kicks Katy Perry To Play Super Bowl Halftime '16 Rio Games Mascots Unveiled Ruling In Rice Appeal Expected Today Bills Should Return To Buffalo This Week Tom Benson Donating $11M To HOF Judge Rules Against N.J.'s Sports Gambling Bid Attendance Notes Tweetpic Of The Day
GoDaddy Returning As Super Bowl Advertiser For 11th TimePublished in SportsBusiness Daily on 11 / 24 / 14
GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...
At the Great American Insurance ATP Championships in Cincinnati, ESPN is testing several new camera angles, including one which moves horizontally along the baseline during each point. Andre Agassi: "
The Petersen Companies, publisher of Sport magazine, has acquired Surfer Productions, which publishes Surfer, Powder, BIKE and Skateboarder magazines. Included in the acquisition is Surfer Publication
Reebok plans "a huge advertising and promotional blitz" around the U.S. Open and two of its "key spokespersons," Venus Williams and Patrick Rafter, according to Daniel Kaplan of the SPORTSBUSINESS JOU
Faced with "subscription cancellations, criticisms from readers and media heavyweights ... and a potential loss of ... major advertiser" Staples, the Boston Globe "backed down" from asking for columni
Marlins Owner Wayne Huizenga "apparently" is in no rush to negotiate with FL business exec John Henry, who has offered $150M for the team, because Huizenga wants "to make as much as he can by selling
Islanders co-Owner Howard Milstein is "teaming up" with Toronto property developer Edwin Cogan "to bring the upscale" Douglas Elliman real-estate brokerage house to Toronto, according to David Israels
Stocks "buckled Tuesday as investors grew increasingly fearful that sickly Asian economies would drive down corporate earnings at U.S. companies in the second half of the year," according to Gretchen
Dale Earnhardt has teamed with his business partners at Action Performance Co. to unveil a line of Performance Plus Nutritional products which could "speed NASCAR into a whole new market," according t
The American Quarter Horse Association (AQHA) has joined the NTRA as an affiliate. The two groups will work together in a variety of areas, including TV, sponsorship and the marketing and promotion of
The PGA Tour Stop, a new, interactive golf retail store at the World Golf Hall of Fame in St. Augustine, FL, is scheduled for a November "grand opening," according to Gene Yasuda of GOLFWEEK. The stor
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