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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
USOC Exec Dir Dick Schultz said the recent statement of apology and $3,000 check from Team USA hockey Captain Chris Chelios was a "wonderful gesture," but it will not end the USOC''s investigation int
Fila USA and NY-based agency Arnell Group Brand Consulting "have parted ways," according to a report in AD AGE, as "the shop resigned" the estimated $15M account. Fila VP/Marketing Howe Burch said it'
The Mavs collected new and used books for Saturday''s game against the Nets and will do so again tonight against Celtics. In return, fans donating four or more books receive a voucher for two-for-one
Tags: Boston Celtics, Comcast-Spectacor, Florida Panthers, Franchises, Golden State Warriors, hp, Houston Rockets, IBM, Minnesota Timberwolves, Brooklyn Nets, Philadelphia 76ers, San Jose Sharks, YankeeNets
MLB owners, who begin their three-day quarterly meetings today in St. Petersburg, "are expected to approve the sale" of the Dodgers to Rupert Murdoch and "discuss their slow-moving search for a perman
Sporting goods and apparel sales in the UK are examined by Patrick Harverson in the FINANCIAL TIMES. In the past five years, sales of sports goods "have grown by an average just under" 7%, compared to
ESPN and Bally Total Fitness (BTF) have entered into an advertising and marketing agreement in which BTF will become presenting sponsor of ESPN2''s "Fitness Block," a six-hour programming block of fit
Hurricanes Owner Peter Karmanos said yesterday that he "would solicit local investors for his hockey team," reports Steve Politi of the Raleigh NEWS & OBSERVER. Karmanos said he would be willing to se
The Devil Rays "are unsure whether to allow outside food and drinks into the stadium," according to Nealy, Rogers & Hegarty of the ST. PETE TIMES. Policies have been set for tailgating (it''s prohibit
Fox Liberty Sports (FLS) "is negotiating to buy" a 35% stake in the SpeedVision and Outdoor Life Channels for "about" $100M, reports John Dempsey of DAILY VARIETY. FLS could make the purchase "this we
CBS earned a 5.6 overnight rating for its first four days of tournament coverage, "even" with last year''s numbers, which were the "highest in three years," according to USA TODAY''s Rudy Martzke. Sun