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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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09/17/99
JUST EARNED IT: NIKE RELEASES IMPROVED FIRST-QUARTER RESULTS

Nike''s first-quarter earnings of $200M, or $.70 a share, is a 25% increase over the year-ago period, but its reported $2.5B in revenue marked no growth from a year ago, according to Deborah Adamson o

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09/17/99
BREAKING DOWN THE SPORTS FAN: DATA ON TRUE DEMOGRAPHICS

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09/17/99
NHL'S PPV TO HIT CANADA; LEAGUE READY FOR ABC PROMOTION

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Tags: ABC, ESPN, MLS, NBA, News Corp./Fox, NHL, Media, Walt Disney

09/17/99
SPORTS MARKETING AGENCY SEEKS ACCOUNT EXEC FOR EVENTS UNIT

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Tags: Classified Advertisements

09/17/99
FINAL NATIONAL AND CABLE RATINGS FOR RECENT SPORTING EVENTS

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Tags: ABC, LA Angels, Anaheim Sports, Atlanta Braves, Atlanta Falcons, CBS, Cincinnati Reds, ESPN, Minnesota Vikings, MLB, NASCAR, NBC, NCAA, New York Yankees, News Corp./Fox, NFL, Nielsen, PepsiCo, PGA Tour, Media, SportsLine.com, Time Warner, Viacom, Walt Disney, YankeeNets

09/17/99
WHAM, BAM, THANK YOU, SPAM! TRIATHLETE GETS UNIQUE SPONSOR

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Tags: NBC

09/17/99
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09/17/99
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Tags: NBC, Speedway Motorsports Inc., Sports Illustrated, People and Pop Culture, WNBA

09/17/99
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09/16/99
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Tags: Anheuser Busch, Franchises, MLB

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