Comcast Signs Sponsorship Deal With USOC Emmert Headlines Opening Day Of IAF Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade Busch Part Of A-B InBev's Super Bowl Lineup Minding My Business With CFP Exec Dir Bill Hancock Chargers Continue Exploring Stadium Options Sale Trade Signals Full Rebuild For White Sox ABC's Saturday Night CFB Up 10% This Season Phil Jackson Talks LeBron, Marijuana Use
Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo GamesPublished in SportsBusiness Daily on 12 / 07 / 16
Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...
ESPN has selected the Alamodome in San Antonio and Whistler Blackcomb Resort in British Columbia as host sites for X Games Global Championship I, slated for May 15-18, 2003. ESPN, ESPN2 and ABC will c
A''s co-Owner Steve Schott yesterday conducted one of a series of "friendly meetings with reporters, a strategy intended to generate good will toward the A''s and help the effort to get a new stadium
MORE THOUGHTS ON JILL: Newsday columnist Shaun Powell, on CBS'' Jill Arrington''s "FHM" photo spread: "I just think it was a bad judgement decision. When you go into the locker room, you want respect.
The WALL STREET JOURNAL''s Sam Walker writes the sport of golf "is once again looking about as sexy as beef Wellington," as "equipment makers are in the doldrums. The total number of golfers is flat a
TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with D''Backs-Reds, followed by Dodgers-Expos. The first non-MLB report, at 4:32 into the broadcast, was Saints-Dol
Mavericks G Steve Nash "decided to quit" the Canadian national basketball team before this month''s World Basketball Championships in Indianapolis, according to Robert MacLeod of the Toronto GLOBE & M
Former NHL G Dominik Hasek''s nickname, "Dominator," is on an "increasingly successful line of fitness clothes," according to Helene St. James of the DETROIT FREE PRESS. The line is available in the 1
By Tim Glase, Staff Writer, The Sports Business Daily View Full-Size Version Of Ad NH-based Timberland is embracing an aggressive marketing effort this fall around its first foray into NASCAR with NC-
Foot Locker Nike''s "biggest retail customer" "reduced holiday orders for shoes with triple-digit price tags, leading analysts to lower their profit forecasts Thursday" for Nike, accordi
The BOSTON GLOBE previews Gillette Stadium in a special section today, as the Patriots christen the facility tomorrow night against the Eagles. Architecture writer Robert Campbell writes Gillette Stad