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Published in SportsBusiness Daily on 01 / 19 / 18

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ESPN's New Ad Campaigns

ESPN will break an ad campaign next Monday, via Wieden & Kennedy, N.Y., to “convince sports fans that its on-air talent” for “Sunday NFL Countdown” is part of the “hardest-working pregame show in foot

Tags: Colleges, ESPN, Football, NFL, Walt Disney, Wieden Kennedy

Olympic Names & Faces

U.S. corporations will pay Olympic athletes and personalities $2,500-60,000 per speech following the Games, according to USA TODAY’s Bruce Horovitz. However, “unlike with product endorsements, it isn’

Tags: Anheuser Busch, CBS, Interpublic Group of Cos., NBC, Nike, Octagon, Olympics, Viacom

Spons-O-Meter: USATF

THE DAILY continues its presentation of Olympic “Spons-o-Meters,” today featuring the official sponsors of USA Track & Field. Sponsors receive exclusive marketing rights and opportunities within their

Tags: General Motors, Nike, Olympics, USA Track and Field, Verizon, Visa, Xerox

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. ...

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Wednesday, August 25, 2004 The IOC should drop sports that require judges from the Games. Obsession with poker can carry some sharp teeth. KJR-AM host Dav ...

Tags: Hot Reads

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Capital Grill (#19) MLB digs deep into DC’s plans for Expos, tours RFK in longest meeting with group to date. Max Protection (#16) Maxim partners with ESPN to air NFL pre-season special hosted by Shan

Softball Apparel Hit w/ Buyers

The Amateur Softball Association’s official online store (www.softballoutlet.com) has increased sales over 500% this year compared to the ’00 Sydney Olympics. Top sellers include USA Softball authenti

Tags: Nike, Olympics, USOC

Donations Tied To Tix Increases

The practice of “premium seating” -– whereby college sports programs require donations in addition to the purchase of seats for fans to keep their season tickets –-“is on the rise, as are the dollar f

Tags: Colleges, ESPN, NCAA, Walt Disney

Closing Bell, August 25, 2004

The Daily Insider Afternoon News & Headlines Wednesday, August 25, 2004 4:00pm ET Print The Closing Bell ...

Tags: Closing Bell

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