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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Global X Games Hosts Tapped

ESPN has selected the Alamodome in San Antonio and Whistler Blackcomb Resort in British Columbia as host sites for X Games Global Championship I, slated for May 15-18, 2003. ESPN, ESPN2 and ABC will c

Tags: ABC, ESPN, Events and Attractions, Motorola, Walt Disney

Schott Chats With Reporters

A''s co-Owner Steve Schott yesterday conducted one of a series of "friendly meetings with reporters, a strategy intended to generate good will toward the A''s and help the effort to get a new stadium

Tags: Baseball, Franchises, New York Mets, Oakland Athletics, San Francisco Giants

Media Notes

MORE THOUGHTS ON JILL: Newsday columnist Shaun Powell, on CBS'' Jill Arrington''s "FHM" photo spread: "I just think it was a bad judgement decision. When you go into the locker room, you want respect.

Tags: Baseball, Basketball, Cablevision, CBS, Football, Golf, Minnesota Timberwolves, Minnesota Twins, PGA Tour, Media, Turner Sports, Viacom

League Notes

The WALL STREET JOURNAL''s Sam Walker writes the sport of golf "is once again looking about as sexy as beef Wellington," as "equipment makers are in the doldrums. The total number of golfers is flat a

Tags: Golf, Leagues and Governing Bodies, Motorsports, NASCAR, NBC

Media Monitor

TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with D''Backs-Reds, followed by Dodgers-Expos. The first non-MLB report, at 4:32 into the broadcast, was Saints-Dol

Tags: Media

Nash Opts Out Of Hoops Event

Mavericks G Steve Nash "decided to quit" the Canadian national basketball team before this month''s World Basketball Championships in Indianapolis, according to Robert MacLeod of the Toronto GLOBE & M

Tags: Basketball, Dallas Mavericks, Leagues and Governing Bodies, Maple Leaf Sports and Entertainment, NBA, Toronto Raptors

Hasek To Launch Clothing Line

Former NHL G Dominik Hasek''s nickname, "Dominator," is on an "increasingly successful line of fitness clothes," according to Helene St. James of the DETROIT FREE PRESS. The line is available in the 1

Tags: Detroit Red Wings, Hockey, NHL

Timberland Leverages NASCAR

By Tim Glase, Staff Writer, The Sports Business Daily View Full-Size Version Of Ad NH-based Timberland is embracing an aggressive marketing effort this fall around its first foray into NASCAR with NC-

Tags: Motorsports, NASCAR, Speedway Motorsports Inc., Sports Illustrated, Vulcan Ventures

Down And Up Ride For Nike Stock

Foot Locker — Nike''s "biggest retail customer" — "reduced holiday orders for shoes with triple-digit price tags, leading analysts to lower their profit forecasts Thursday" for Nike, accordi

Tags: Finance, Nike, Reebok, Sears, Washington Nationals

Gillette Stadium Set To Open

The BOSTON GLOBE previews Gillette Stadium in a special section today, as the Patriots christen the facility tomorrow night against the Eagles. Architecture writer Robert Campbell writes Gillette Stad

Tags: Facilities, Football, HOK Sports, New England Patriots, Philadelphia Eagles

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