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Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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01/05/99
TOSTITOS THE BIG WINNER IN BOWL GAME EXPOSURE ANALYSIS

On behalf of THE SPORTS BUSINESS DAILY, CT-based Sponsorship Research Int''l analyzed ABC''s live broadcasts of two BCS games, the "Rose Bowl presented by AT&T" on January 1 and last night''s "Tostito

Tags: ABC, ATT, Colleges, Walt Disney

01/05/99
IT'S A JUNGLE OUT THERE: AMAZON.COM JOINS WITH SPORTSLINE

SportsLine USA has signed a deal with Amazon.com to create a new co-branded store on the CBS SportsLine Web site that will sell books, videos and music, according to the MIAMI HERALD. As part of the d

Tags: CBS, Sports Illustrated, Media, SportsLine.com, Time Warner, Viacom

01/05/99
THE FOOTBALL THAT YOU THROW: NFLI AIMS FOR OVERSEAS GROWTH

Labatt has "reupped its Canadian NFL marketing rights for Budweiser," which it distributes in Canada, according to Terry Lefton of BRANDWEEK. Lefton reports that a "bidding war" with rival Canadian br

Tags: Anheuser Busch, IMG, Labatt Brewing, NFL

01/05/99
AUTHORITY REJECTS $5M OFFER FROM RALEIGH FOR ARENA COSTS

Centennial Authority members, in a special session Monday, "again turned aside a proposal from Raleigh and Wake County elected officials to provide the final $5.2 million for construction" of Raleigh

Tags: Facilities

01/05/99
HOOPS HELD HOSTAGE, DAY 189: A STERN FOR THE WORSE?

NBA Commissioner David Stern said that the league''s labor negotiating committee "rejected" the players'' final proposal to end the lockout, according to Sam Smith of the CHICAGO TRIBUNE. Stern said h

Tags: ESPN, Leagues and Governing Bodies, NBA, Walt Disney

01/05/99
NAMES IN THE NEWS

Dolphins coach JIMMY JOHNSON is sending an apology letter to Bills QB DOUG FLUTIE following the Dolphins'' playoff victory celebration of stomping on a box of "Flutie Flakes" in the team''s locker roo

Tags: Buffalo Bills, Houston Rockets, Miami Dolphins, NBA, Nike, Palace Sports & Entertainment, People and Pop Culture

01/05/99
HOOPS HELD HOSTAGE, DAY 189: HUNTER ALLOWS FOR PLAYERS VOTE

Appearing on CNN''s "Larry King Live" last evening, NBPA Exec Dir Billy Hunter and NBPA President Patrick Ewing said that they will call union membership to N.Y. on Wednesday to vote on a possible res

Tags: Leagues and Governing Bodies, NBA, Time Warner

01/05/99
MEDIA NOTES

MORE CARRIAGE FOR OUTDOOR LIFE: MEDIAWEEK reports that Time Warner Cable will offer Speedvision and the Outdoor Life Network to subscribers in ''99. The two networks will pay operators carriage fees o

Tags: Chicago Bears, ESPN, NBA, News Corp./Fox, Media, Time Warner, Walt Disney

01/05/99
THE '99 NATIONAL SPORTS FORUM HEADS TO SOUTH FLORIDA

January 17-19, 1999, St. Augustine, FL. With a few weeks to go, the ''99 National Sports Forum is filling up. Come join literally hundreds of Team, League, Agency and Corporate execs at this year''s F

Tags: Classified Advertisements, Dallas Mavericks, MLS, Southwest Sports Group, Time Warner

01/05/99
STEVENS A COSTLY BLUES TRAVELER: TEAM NAILED FOR TAMPERING

The NHL "hit" the Blues with the largest penalty in NHL history for tampering with Scott Stevens in ''94, according to Dave Luecking of the ST. LOUIS POST-DISPATCH. The tampering included the mailing

Tags: Anheuser Busch, Franchises, New Jersey Devils, NHL, St. Louis Blues, YankeeNets

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