Featured Story

Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

Read More

More Stories

02/11/98
NAMES IN THE NEWS

WNBA President VAL ACKERMAN, Women''s Sports Foundation Exec Dir DONNA LOPIANO and ESPN''s ROBIN ROBERTS will be among the speakers at the Chase/NJ Nets "Powerful Women in Sports and Business" event,

Tags: ABC, Comcast-Spectacor, Continental Airlines, ESPN, Brooklyn Nets, Philadelphia 76ers, People and Pop Culture, Walt Disney, WNBA, YankeeNets

02/11/98
CANADIAN SNOWBOARDER REBAGLIATI TESTS POSITIVE FOR MARIJUANA

During its coverage last night, CBS''s Armen Keteyian reported live at about 10:45pm ET with breaking news that Canadian snowboarding gold medalist Ross Rebagliati had tested positive for marijuana. K

Tags: CBS, ESPN, IOC, Olympics, Sports Illustrated, Time Warner, Viacom, Walt Disney

02/11/98
TOP-FLITE'S NEW BALLS DRAW IRE OF CALLAWAY AND TAYLOR MADE

Top-Flite''s release of a new ball specifically made for Big Bertha and Ti Bubble 2 drivers "essentially co-opted rivals Callaway and Taylor Made in releasing their new lines of balls," according to L

Tags: LPGA, PepsiCo, Raycom Sports, Washington Nationals

02/11/98
HEARD THIS BEFORE? FOOTBALL LEAGUE CHANGES LONGTIME CARRIER

TSN has landed exclusive rights to the CFL for the next five seasons, in a deal "believed to be worth" $35M, according to Rob Longley of the TORONTO SUN. TSN will show a minimum of 50 games this seaso

Tags: Canadian Broadcasting Corp., CFL, Media

02/11/98
KEVIN ELSTER TO STAR IN SPECIALS FROM L.A. PRODUCTION GROUP

KEVIN ELSTER has signed a multi-year deal with L.A.- based Wayne Hanks Productions (WHP) to host a series of non- sports TV specials entitled "Giant Step: With Kevin Elster" (WHP). WHP Production Mana

Tags: People and Pop Culture

02/11/98
NIKE'S BACKING OF KENYANS LEADS TO CHARGES OF EXPLOITATION

Nike''s role with Kenya''s two-man cross-country ski team, Philip Boit and Henry Bitok, is examined today after Nike''s Dir of Asian Marketing Steve Miller and the athletes held a press conference in

Tags: CBS, Nike, Olympics, Viacom

02/11/98
THE STEFFES DREAMS ARE MADE OF: P.S. STARGAMES INKS KENT

Kent Steffes has signed a management deal with MA-based P.S./StarGames. Steffes is currently a spokesperson for Fila shoes, clothing and volleyballs; Oakley sunglasses; Hawaiian Tropic and Volleyball

Tags: Fila USA, Oakley

02/11/98
OLYMPIC NOTES

Procter & Gamble plans to break ads for its Olean brand olestra fat substitute February 21 during the Games (AD AGE, 2/10)....With Web sites around the Games, USA TODAY notes people "seem to be using

Tags: ABC, CBS, NBC, Olympics, Procter and Gamble, SportsLine.com, Viacom, Walt Disney

02/11/98
EXECUTIVE TRANSACTIONS

The Angels announced changes in their Media Relations and Baseball Operations Departments: TIM MEAD was named VP/Communications; KEN FORSCH, Assistant GM; JEFF PARKER, Dir/Player Development; LARRY BA

Tags: LA Angels, Anaheim Sports, Callaway Golf, People and Pop Culture, Walt Disney

02/11/98
THE VILLAGE PEOPLE: NHL STARS FIT IN JUST LIKE REGULAR FOLK

The Olympics received a shot of celebrity power as NHL players arrived in Nagano and proceeded to the Olympic Village. A crowd of 3,000 met Wayne Gretzky upon his arrival (Mark Hermann, NEWSDAY, 2/11)

Tags: Dallas Stars, NBA, NHL, Olympics, Southwest Sports Group

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug