Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

10/04/99
EXECUTIVE TRANSACTIONS

In Boston, Will McDonough reported that FleetCenter VP RICHARD KRESWICK has been named as Bruins Exec VP. Bruins President & GM HARRY SINDEN, on Kreswick: "He will still run the building like he has b

Tags: LA Angels, Anaheim Sports, Boston Bruins, CBS, Minnesota Twins, MLB, People and Pop Culture, Viacom, Walt Disney

10/04/99
BRADLEY MORE OPEN ABOUT USING SPORTS STARS TO LURE VOTERS

Democratic Presidential candidate BILL BRADLEY has decided to "exploit his Hall of Fame career to the hilt, recruiting a host of basketball greats to help him raise money" and "grab attention," accord

Tags: Cablevision, Madison Square Garden, NBC, People and Pop Culture

10/04/99
MR. SAMARANCH GOES TO WASHINGTON? ONLY ON HIS TIMETABLE

IOC President Juan Antonio Samaranch said yesterday in Athens, Greece, that he will testify before a congressional committee, but the earliest he could make it would be December 13, one day after the

Tags: IOC, Olympics

10/04/99
LEAGUE NOTES

CART HAWAII EVENT FOLDED? In L.A., Shav Glick reported that the CART Hawaiian Super Prix "may be canceled." Plans "began to unravel" for the $100M race scheduled for November 14 when a PPV deal "faile

Tags: Anheuser Busch, Champ Car World Series, DaimlerChrysler, General Motors, Leagues and Governing Bodies, MLB, MLS, NBA, Oakland Athletics

10/04/99
AS MLB GOES INTO POST-SEASON, COULD PEDRO BECOME THE STAR?

Pittsburgh-based PLB Sports, in conjunction with MA- based Woolf Associates, launched a black bean and corn salsa around Red Sox P Pedro Martinez. The product hit Boston- area stores September 20 and

Tags: Boston Red Sox, Cleveland Indians

10/04/99
HOLT TALKS TOUGH ON DEADLINE; SPURS LOBBY VIA TICKETS

Negotiators are "working under an ultimatum" from "frustrated" Spurs Chair Peter Holt to "finish negotiations" with Bexar County and Stock Show & Rodeo officials "in time to announce a completed" $175

Tags: Facilities, San Antonio Spurs

10/04/99
MARKETPLACE ROUND-UP

NAMES & FACES: In N.Y., Brian Steinberg profiles the NYSE''s $15M BBDO ad campaign featuring sports celebs Mia Hamm, Sammy Sosa and Terry Bradshaw. The campaign is "expected to continue well into" 200

Tags: BBDO, Miami Dolphins, NFL, PricewaterhouseCoopers

10/01/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of CNN/SI''s "Sports Tonight" led with Braves-Mets, followed by Yankees- Orioles. The 11:00pm ET edition of FSN''s "Primetime" (Fox Sports Net Ohio) led wi

Tags: ABC, Arizona Cardinals, Atlanta Braves, Baltimore Orioles, Chicago Cubs, ESPN, General Motors, Houston Rockets, MLB, NASCAR, NBC, NCAA, New York Mets, New York Yankees, News Corp./Fox, Philadelphia Phillies, R J Reynolds, Sports Illustrated, Media, Time Warner, USA Networks, Walt Disney, YankeeNets

10/01/99
DID THE YANKEE-NETS ITS MAN? SCHILLER DENIES POSSIBLE MOVE

A source close to the talks between Harvey Schiller and the YankeeNets organization has told THE DAILY that Schiller will resign as President of Turner Sports as early as next week to lead the new Yan

Tags: Franchises, Time Warner, YankeeNets

10/01/99
MARKETPLACE ROUND-UP

DEALS & DOLLARS: G-III Apparel Group has signed a license deal with MLB to produce and market MLB outerwear, including leather and wool products and gloves with logos of MLB teams. Merchandise will be

Tags: Callaway Golf, Indianapolis Motor Speedway, MLB, New England Patriots, NFL, Nike, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug