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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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04/27/98
NIKE THINKS IT CAN: COMPANY'S "JUST DO IT" TAG SET TO RETURN

OR-based Wieden & Kennedy is creating a "major brand campaign to break in late summer, during the back-to-school" season, according to AD AGE. W&K''s Chuck McBride will handle the creative. With the "

Tags: Nike, Wieden Kennedy

04/27/98
REPORTS HAVE CBS INKING HONDA/ACURA TO NFL SPONSORSHIP

CBS last week "booked Honda/Acura as its first major NFL sponsor," according to sources of DAILY VARIETY''s Rich Katz. Honda will pay a CPM increase "of less than" 10% compared to Honda''s NFL deals l

Tags: CBS, NFL, Viacom

04/27/98
MEDIA NOTES

Sara White tells ABC''s "20/20" tonight that CBS was "too scared" to hire her husband, Reggie White, following comments he made before the WI State Assembly. Sara White, during the interview which app

Tags: ABC, CBS, IBM, Philadelphia Phillies, Media, Viacom, Walt Disney

04/27/98
OBSERVERS ASK IF THE NHL'S GLASS IS HALF-FULL OR HALF-EMPTY?

The state of the NHL was examined on "The Sports Reporters," as ESPN''s John Feinstein said that NHL Commissioner Gary Bettman "has tried" the "formula" of NBA Commissioner David Stern and "it hasn''t

Tags: Cablevision, ESPN, Leagues and Governing Bodies, Los Angeles Kings, NBA, New Jersey Devils, New York Rangers, News Corp./Fox, NHL, Walt Disney, YankeeNets

04/27/98
FRANCHISE NOTES

NFL: The NFL distributed applications for ownership of the Browns on Friday. There will be a full discussion on the Browns at the NFL meetings May 19-20. After reviewing applications, the NFL will req

Tags: Atlanta Hawks, Boston Bruins, Cleveland Browns, Dallas Stars, Franchises, Los Angeles Clippers, Los Angeles Lakers, NBA, New Orleans Pelicans, News Corp./Fox, NFL, NHL, San Jose Sharks, Southwest Sports Group, Time Warner, Washington Capitals

04/27/98
76ERS PRESIDENT CROCE GETS RINGING ENDORSEMENT FROM SNIDER

Pat Croce, "despite a contract that expires this week, will remain in his role as president of the 76ers," according to Phil Jasner of the PHILADELPHIA DAILY NEWS. 76ers Chair Ed Snider said Croce can

Tags: Comcast-Spectacor, Franchises, Philadelphia 76ers, Philadelphia Flyers

04/27/98
CITIZENS FINANCIAL SAYS CELTICS MARKETING PACT PAYING OFF

Citizens Financial Group''s five-year marketing deal with the Celtics, at a cost of $5M-6M over the length of the agreement, was examined by Gregg Krupa of the BOSTON GLOBE. While the price tag "left

Tags: Boston Celtics, Fleet Financial, Franchises

04/27/98
THREE NBA TEAMS LOOK TO PPV TO BOLSTER PLAYOFF'S BOTTOM LINE

Recently "rescinded" in Phoenix and Seattle, pay-per- view (PPV) broadcasts of NBA playoff games will be offered this season in just three markets -- Houston, San Antonio and Portland, according to Da

Tags: Canadian Broadcasting Corp., Houston Rockets, Milwaukee Bucks, NBA, NBC, News Corp./Fox, San Antonio Spurs, Media, Time Warner, Utah Jazz

04/24/98
FRANCHISE NOTES

BREW CREW: In response to a Philadelphia Daily News story yesterday that reported that beer vendors at Veteran''s Stadium advertise 18-ounce cups of beer, but only serve customers 16 ounces, city offi

Tags: Baltimore Orioles, Columbus Crew, ECHL, Franchises, Minnesota Vikings, MLS, New York Yankees, YankeeNets

04/24/98
GOIN' ROUND-N-ROUND: ROTATING SIGNAGE LEAVING ITS MARK

NY-based ANC Sports Enterprises has signed a multi-year agreement with the Air Canada Centre in Toronto. ANC will install more than 730 feet of its wall-mounted, backlit rotating signage on the fascia

Tags: Arizona Diamondbacks, Atlanta Braves, Chicago Bulls, Los Angeles Dodgers, Maple Leaf Sports and Entertainment, MLB, News Corp./Fox, TBS/TNT, Time Warner, Toronto Raptors

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