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Take It To The Rack...Published in SportsBusiness Daily on 08 / 19 / 14
Fox Sports has reached a deal with the Continental Tire Las Vegas Invitational and Continental Tire Las Vegas Classic to sell all of the events’ multimedia assets. The deal makes FS1 the home of the two men’s regular-season college basketball tournaments ( Fox Sports ). The Magic anno...
McDonald''s "is shifting its media spending this year to a 50-50 split between national and local advertising," reduced from the 75% it spent on national media in ''97 (AD AGE, 1/26)....Eli Lilly and
John Elway is featured in a full-page ad for the National Milk Producers in USA TODAY (THE DAILY)....A limited-distribution Wheaties box honoring the Broncos was released after last night''s game, fea
A renovation of Rice Stadium "is not an efficient way to build a football facility with hopes of attracting an NFL team to Houston," according to a study for Houston NFL Holdings cited by John William
NFL Commissioner Paul Tagliabue met the media assembled for Super Bowl XXXII in San Diego on Friday and gave his annual state of the league address. Excerpts follow: TV DEAL: "Many of you described [t
NFL Commissioner Paul Tagliabue''s annual address to the media has "become a chance for writers and broadcasters to bag" on him and it has "become a situation in which Tagliabue cannot win, no matter
United Airlines will become a World Partner and the official and exclusive airline of the ''98 Nike World Masters Games. United will feature a World Masters Games in-flight video starting February 1.
USA TODAY''s Ad Meter had 185 adult volunteers chart each Super Bowl spot by using a hand-held meter to register opinion. A computer averaged the scores. Each score is the highest average for each com
After a "lengthy, profitable marriage to Asia, the athletic shoe industry is considering moving some manufacturing out of the region''s controversial factories," according to Manning & Duin of the Por
The ESPN Chilton Sports Poll spoke with 8,400 boxing fans in ''97. The favorite boxers of ''97 were: 1) Evander Holyfield 28.4% 4) Muhammad Ali 9.7% 2) Mike Tyson 19.3% 5) Oscar De La Hoya 7.6% 3) Non
The following lists a Super Bowl ratings trend for the previous 31 games (Nielsen Sports Marketing): SB YR NET TEAMS RAT/SHR SB YR NET TEAMS RAT/SHR I: ''67 CBS GB/KC 22.6/43 XVI: ''82 CBS SF/CIN 49.1