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Take It To The Rack...

Published in SportsBusiness Daily on 08 / 19 / 14

Fox Sports has reached a deal with the Continental Tire Las Vegas Invitational and Continental Tire Las Vegas Classic to sell all of the events’ multimedia assets. The deal makes FS1 the home of the two men’s regular-season college basketball tournaments ( Fox Sports ). The Magic anno...

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01/26/98
MARKETPLACE ROUND-UP

McDonald''s "is shifting its media spending this year to a 50-50 split between national and local advertising," reduced from the 75% it spent on national media in ''97 (AD AGE, 1/26)....Eli Lilly and

Tags: Anheuser Busch, McDonalds

01/26/98
SUPER BOWL, II: THE WEDDING SINGER LOOKS LIKE A HIT, HUH?

John Elway is featured in a full-page ad for the National Milk Producers in USA TODAY (THE DAILY)....A limited-distribution Wheaties box honoring the Broncos was released after last night''s game, fea

Tags: Denver Broncos, NBC, NFL, Walt Disney, Wheaties

01/26/98
RENOVATION OF RICE STADIUM NOT LIKELY TO BE COST-EFFECTIVE

A renovation of Rice Stadium "is not an efficient way to build a football facility with hopes of attracting an NFL team to Houston," according to a study for Houston NFL Holdings cited by John William

Tags: Facilities, NFL

01/26/98
TAGLIABUE TALKS: STATE OF THE LEAGUE BY NFL COMMISSIONER

NFL Commissioner Paul Tagliabue met the media assembled for Super Bowl XXXII in San Diego on Friday and gave his annual state of the league address. Excerpts follow: TV DEAL: "Many of you described [t

Tags: Cleveland Browns, Edmonton Oilers, ESPN, Green Bay Packers, Leagues and Governing Bodies, NFL, Walt Disney

01/26/98
TAGLIABUE MEETS THE PRESS, II: REVIEWS ARE IN ON COMMISH

NFL Commissioner Paul Tagliabue''s annual address to the media has "become a chance for writers and broadcasters to bag" on him and it has "become a situation in which Tagliabue cannot win, no matter

Tags: Leagues and Governing Bodies, NFL

01/26/98
UNITED AIRLINES TO SPONSOR '98 NIKE WORLD MASTERS GAMES

United Airlines will become a World Partner and the official and exclusive airline of the ''98 Nike World Masters Games. United will feature a World Masters Games in-flight video starting February 1.

Tags: Nike

01/26/98
USA TODAY AD METER: THE TOP OF THE HEAP & THE BOTTOM FIVE

USA TODAY''s Ad Meter had 185 adult volunteers chart each Super Bowl spot by using a hand-held meter to register opinion. A computer averaged the scores. Each score is the highest average for each com

Tags: Anheuser Busch, Coca-Cola, PepsiCo, The Back of the Book

01/26/98
WILL NIKE AND OTHERS SAY SAYONARA TO ASIAN FACTORIES?

After a "lengthy, profitable marriage to Asia, the athletic shoe industry is considering moving some manufacturing out of the region''s controversial factories," according to Manning & Duin of the Por

Tags: ESPN, Green Bay Packers, NFL, Nike, Reebok, Walt Disney, Washington Nationals

01/23/98
ESPN CHILTON POLL: HOLYFIELD WINS YET ANOTHER TITLE

The ESPN Chilton Sports Poll spoke with 8,400 boxing fans in ''97. The favorite boxers of ''97 were: 1) Evander Holyfield 28.4% 4) Muhammad Ali 9.7% 2) Mike Tyson 19.3% 5) Oscar De La Hoya 7.6% 3) Non

Tags: ESPN, The Back of the Book, Walt Disney

01/23/98
SUPER BOWL RATINGS: LAST YEAR'S 43.3/65 SEEMS BEATABLE

The following lists a Super Bowl ratings trend for the previous 31 games (Nielsen Sports Marketing): SB YR NET TEAMS RAT/SHR SB YR NET TEAMS RAT/SHR I: ''67 CBS GB/KC 22.6/43 XVI: ''82 CBS SF/CIN 49.1

Tags: ABC, CBS, NBC, News Corp./Fox, NFL, Nielsen, Media, Viacom, Walt Disney

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