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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Footwear's Bad Earnings News

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College Football Goes To Movies

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08/30/02
Facility Notes

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MLB, Union Reach Labor Deal

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Tags: Baseball, Colorado Rockies, Football, Leagues and Governing Bodies, Motorsports

08/30/02
No Headline

Changing Horses In Midstream? Less than a month after announcing it would scale back on expansion, Magna plans new $220M track in Detroit. Tire Change Citing new interactive show and low ratings, ESPN

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