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The Daily's Hot Reads For Wednesday: Dino Might

04 / 16 / 14

SPORTSNET's Dave Zarum writes, "With the Raptors' ticket to the playoffs booked a long time ago, fans of Canada's basketball team are back in droves , supporting their squad in a way we haven't seen since, well, the last time Toronto was playoff-bound – six years ago" ( SPORTSNET.ca ). Also, ...

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03/26/97
MEDIA NOTES

ABC''s World Figure Skating Championships on Saturday night earned a 9.2 rating, down 16% from last year (USA TODAY, 3/26)....Sunday''s NASCAR Winston Cup Series TranSouth Financial 400 on ESPN from D

Tags: ABC, ESPN, NASCAR, R J Reynolds, Media, Walt Disney

03/26/97
AMERICA DISCOVERS COLUMBUS: CREW STAR GETS NATIONAL AD

In a "first for Columbus, a local major league sports figure," the MLS Crew''s Brian McBride, will star in "his own" national TV ad, according to Dan Crawford of COLUMBUS BUSINESS FIRST. McBride will

Tags: Columbus Crew, MLS, NBA, Nike

03/26/97
SPORTS SPONSOMETER: SOCCER INTEREST & SPONSOR AWARENESS

Sponsorship Research International (SRi USA) took data from 12,000 "Sponsortest 1996" interviews on the level of interest and sponsor awareness for soccer as a function of age and gender (SRi USA). LE

Tags: Coca-Cola, Nike, Reebok, The Back of the Book, Washington Nationals

03/26/97
TEAM MEDIA NOTES: SCHAAP HAS FINANCIAL GAIN IN PACKERS WIN

Fox Sports Rocky Mountain (FSR), "still unavailable to most Kansas City-area cable viewers, will offer at least 30 free satellite dishes leading up to its first Royals telecasts," according to Randy C

Tags: ABC, Chicago Bears, ESPN, Green Bay Packers, Kansas City Royals, News Corp./Fox, NFL, Media, Walt Disney

03/26/97
BIG DRAWS IN THE BIG APPLE: NY ATHLETES' MARKETING DEALS

The commercial prospects for New York-based NBA, NFL, MLB, NHL, and MLS athletes was examined by Dan Wasserman in yesterday''s Newark STAR-LEDGER. Wasserman, after speaking with sports marketers, call

Tags: IBM, MLB, MLS, NBA, New York Jets, New York Yankees, NFL, NHL, Nike, Oakley, PepsiCo, Washington Nationals, YankeeNets

03/26/97
POP QUIZ: WHEN YOU THINK OF INDY, YOU THINK OF ....

The NCAA''s logo for the Final Four was examined by Will Higgins of the INDIANAPOLIS STAR-NEWS under the header "Final Four Logo Lacks Local Flavor." Higgins wrote that Indianapolis "doesn''t have any

Tags: CBS, NCAA, Viacom

03/26/97
NET RESULT: CALIPARI'S JOB SAFE, BUT CRITICISM CONTINUES

While Nets VP/Head Coach John Calipari "continued to take a massive public beating" in the aftermath of calling Newark Star-Ledger sportswriter Dan Garcia "a (expletive) Mexican idiot," team President

Tags: Boston Celtics, Franchises, Miami Heat, NBA, Brooklyn Nets, YankeeNets

03/26/97
COUNTY ASKS JUDGE TO RECONSIDER RULING ON BUCS' LEASE

Hillsborough County, FL, officials today will ask Circuit Court Judge Sam Pendino to change his Friday ruling that the Bucs'' stadium lease is "unconstitutional," according to Joe Henderson of the TAM

Tags: Facilities, Tampa Bay Buccaneers

03/26/97
GOLF NEWS: SERIOUS DIEHARDS ABLE TO ACCESS PGA TOUR ON RADIO

At the Tournament of Players Championships, New Orleans radio exec Warren Elliott and former Atlanta ad exec Robin Goodfellow will formally announce the PGA Tour Radio Network, according to Gary Carus

Tags: CBS, PGA Tour, Media, SportsLine.com, Viacom

03/26/97
FRANCHISE NOTES

In Boston, Peter May reports that Larry Bird is "getting closer" to returning to the NBA. Bird: "I probably would take any coaching job in the league, except the Boston Celtics. If I got to put togeth

Tags: Boston Celtics, Dallas Mavericks, Edmonton Oilers, Franchises, NBA, New England Patriots, NHL, Oakland Raiders, Palace Sports & Entertainment, San Jose Sharks, Southwest Sports Group, Tampa Bay Lightning

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