Roger Federer Touts New Mercedes-Benz SL In "Timeless" CampaignPublished in SportsBusiness Daily on 08 / 23 / 16
Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...
A telephone study by The Bonham Group, commissioned by the NHL, of 500 self-described "big" NHL fans January 2-3 sought to determine the level of consumer confidence the fans had in the league and the
The NCAA men''s basketball tournament tips-off today, and THE DAILY presents our annual chart of the brands supplying shoes and uniforms to the 65 teams. Not surprisingly, Nike dominates the list with
NFL Senior VP/Communications Joe Browne said that a vote "to waive the league''s ''50-degree rule,'' which would clear the path" for a Super Bowl in Giants Stadium in ''07, is "not likely until May,"
MLBPA Exec Dir Donald Fehr said of MLB Commissioner Bud Selig enforcing the rule stating that teams must have at least 60% of their value in assets and no more than 40% in debt: "We''ll evaluate what,
A Kirch Group insider said yesterday that Kirch Group "is now ready to sell its entire stake" in Formula One, according to HANDELSBLATT.com. But a Kirch Group spokesperson said recently, "Our interest
The inaugural World Congress of Sports, presented by sister publication SportsBusiness Journal and Octagon, kicked off at The Waldorf-Astoria in N.Y. yesterday. NFL Commissioner Paul Tagliabue deliver
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NBA: In L.A., Tim Brown cites sources as saying that Lakers consultant Jerry West, who is earning $1M per year, is "prepared to leave Los Angeles and his reduced role with the Lakers for a general man
Howard Schultz At the World Congress of Sports in N.Y. yesterday, Sonics Owner Howard Schultz said of the Hornets'' possible relocation to New Orleans: "Sitting in Seattle ... as an NBA owner, what I
Univ. of Portland (UP) officials believe a five-year deal recently signed with Nike "will boost their profile while helping manage their budget," according to Steve Brandon of the Portland TRIBUNE, wh
After appearing in the NCAA Division I men''s basketball tournament the past four years, demand for Gonzaga Univ. merchandise has enabled to school "to keep the Michigans, North Carolinas and Floridas