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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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10/05/99
THE BASS MAN: ABC REPORTS ON SPONSOR INTEREST IN FISHING

On last night''s "World News Tonight," ABC''s Robin Roberts reported that "major companies are investing" in pro fishing, "where they can reach millions of loyal fans, anxious to spend money." Roberts

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10/05/99
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10/05/99
THE BUZZ FROM CHARLOTTE HAS STING READY TO REUP WITH WNBA

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10/05/99
INTERNET COMPANY SEEKS REGIONAL SALES MANAGER

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Tags: Classified Advertisements

10/05/99
TURNER SOUTH STILL ABSENT ON TIME WARNER CABLE OPERATORS

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Tags: ATT, News Corp./Fox, Media, Time Warner

10/05/99
MEDIA NOTES

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Tags: ABC, Buffalo Bills, CBS, Chicago Cubs, Cincinnati Reds, Denver Broncos, Detroit Lions, ESPN, Kansas City Chiefs, Miami Dolphins, MLB, NBC, New York Mets, News Corp./Fox, NFL, Nielsen, Portland Trail Blazers, San Diego Chargers, Sports Illustrated, Media, Tampa Bay Buccaneers, Time Warner, Viacom, Vulcan Ventures, Walt Disney

10/05/99
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