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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
On last night''s "World News Tonight," ABC''s Robin Roberts reported that "major companies are investing" in pro fishing, "where they can reach millions of loyal fans, anxious to spend money." Roberts
The Phillies have "proved themselves unprepared to get a plan off the ground for their preferred" ballpark site at Broad and Spring Garden Streets, according to Edward Moran of the PHILADELPHIA DAILY
The WNBA Sting, "last in attendance [in ''99] and struggling for national exposure, will sign a three-year deal in the next week to keep the franchise," according to Cliff Mehrtens of the CHARLOTTE OB
Myteam.com, the leading online community for team sports, seeks Regional Sales Manager, based in NYC or Boston. Individual would research and identify key prospects applicable to the youth sports audi
Turner South''s multi-system operator (MSO), Time Warner Cable, "has yet to pick up the network," which debuted last Friday to one million subscribers in four Southern states, according to Deborah McA
TV MONITOR: Last night''s 11:00pm ET editions of ESPN''s "SportsCenter" (on at 12:00am ET due to "MNF"), FSN''s "Primetime" (Fox Sports Net South) and CNN/SI''s "Sports Tonight" all led with Mets-Reds
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In Toronto, Marty York reports that SkyDome execs "would like to rip out" the Astroturf and "replace it" with FieldTurf, a "natural-grass look-alike" (Toronto GLOBE & MAIL, 10/5)....In S.F., Justino A
FL State Univ. football coach BOBBY BOWDEN signed a new five-year deal worth $1.265 million -- a $290,000 annual increase -- that "could be as high as almost" $1.4M a year with incentives. The deal in
The Red Sox, who are "owed as much as" $6M in rights fees, "abruptly ended" their two-year TV contract with JCS New England TV Network Inc., the "recently formed company that carried games this year,"
Southwest Sports Group COO Mike Cramer said that the company "will enhance its assets by pursuing Internet, radio and real estate opportunities before considering an" IPO, according to Jennifer Allen