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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Gabelli Funds'' Mario Gabelli, who owns 10% of Ascent Entertainment, said that it''s "time for [Ascent] to do some ''financial engineering'' to improve its value for shareholders," according to Stephe
CBS won its third consecutive weekly ratings race with its final week of Winter Olympics coverage and averaged a 15.8/25 primetime rating for the week ended February 22, according to Lisa de Moraes of
The CO State Senate gave preliminary approval Tuesday to a $266M taxpayer subsidy to help build a new stadium for the Broncos, according to Peggy Lowe of the DENVER POST. The measure passed 20 to 15 "
ESPN announced that PAUL SLAGLE has been promoted to VP/Integrated Sales & Marketing. Slagle had been Dir of Integrated Sales & Marketing, a position to which RANDY GERSTENBLATT has now been named. Ge
Fox Broadcasting is seeking an individual with a knowledge and interest in sports to be responsible for developing and executing marketing plans for video and computer game releases. This will include
Strategic Research Institute offers its second annual event for marketers to capitalize on the boom in women''s sports. Topics include corporate sponsor opportunities, media coverage, athlete endorsem
PATRICK''S DAY? USA TODAY''s Rudy Martzke reports that while CBS is targeting ESPN''s Mike Patrick for its NFL coverage, ESPN has increased its offer to keep Patrick from $500,000 to "the $600,000-$70
NHL: The Predators have sold 8,002 season tickets as of February 16, meaning they must sell 3,998 by March 31 to meet NHL requirements (Predators)....N.Y. investment banker Michael Largue "is bringing
Tony Ponturo, Anheuser-Busch''s VP/Corporate Media and Sports Marketing, said Monday that "both the low household ratings and the lower numbers of young male viewers will force the company to sit down
While the women''s U.S. hockey team won the gold, "most people connected with the sport think it''s ready for a small-scale regional pro league at best, and perhaps not even that," according to Barbar