Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
Steelers' Alejandro Villanueva Stars In New Ad Campaign For USAAPublished in SportsBusiness Daily on
Military financial services company USAA is rolling out a new ad campaign featuring Steelers OT Alejandro Villanueva . The ad also stars Villanueva's wife and young son, depicting his transition as an Army Ranger to an NFLer. USAA will premiere the ad on TV during Sunday's slate of NFL games...
Carlsberg beer has extended its relationship with the U.K.''s Football Association by becoming one of the FA''s new US$43.6M sponsorship partners, according to Julia Day of the London GUARDIAN. While
Today: WUSA home attendance through Sunday, May 12. Averages are compared to the same number of home games played last year. TEAM GAMES TOTAL AVG. % CAP. TOTAL AVG. % +/- Beat 3 24,276 8,092 53.9% 39,
HURRICANES WARNING: In NC, Scott Sexton writes that if the Hurricanes defeat the Maple Leafs in the conference finals, all "Canadians may wind up gnashing their collective teeth." Duke Univ. Dir of Ca
ScheerSports yesterday officially announced it is taking over the business operations of the NBDL Greenville Groove, the "first time the NBDL has allowed an outside entity to operate a team," accordin
EXTREME DEALS: Taco Bell inked a sponsorship deal with ESPN''s X Games through the ''04 Winter X Games. The deal makes Taco Bell the only company to sponsor four consecutive X Games events. While Taco
Pony will feature former MLBer Pete Rose, as well as former Raiders Jack Tatum and Ken Stabler, in its new "Why Not?" ad campaign, which questions why the three athletes are not in the HOFs of their r
Despite reports that Reliant Energy "is one of more than 150 power suppliers being investigated" by the Federal Energy Regulatory Commission, Texans Owner Bob McNair is "confident the company that pur
Exercise walking is the top participatory sport for ''01, according to NSGA''s recently-released annual NSGA participation survey. Among the top ten activities, basketball saw the highest gains, a 3.8
Ready For More L.A. Stories? Tagliabue appoints L.A. study group; says city could be open for expansion, but Colts seen as front-runner for move. That''s A Wrap Production stops on CNN/SI, with 90 of
Watch An Excerpt From CNN/SI''s Final Show CNN/SI signed off last night with anchors thanking viewers, and the net aired a retrospective of its sports coverage. The network aired the same edition of "