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Published in SportsBusiness Daily on 06 / 28 / 17

20.1 – Local rating in the New Orleans market last night for the clinching Florida-LSU College World Series Game 2, a “higher rating than every reg season college football game on ESPN in '16 except Ole Miss-LSU” ( TWITTER.com, 6/28 ).

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

Executive Transactions

FOOTBALL: The NFL named Fox Cable Sports VP/East Coast Sales CHRIS FULLER as VP/Media Sales in the league's N.Y. office, reporting to Senior VP/Marketing & Sales JOHN COLLINS. Fuller will be responsib

Tags: AHL, ATP, Basketball, Comcast-Spectacor, Ellerbe Becket, Football, Hockey, Memphis Grizzlies, MLS, NFL, Soccer, People and Pop Culture

Kobe Bryant Media Monitor

THE DAILY continues "Kobe Monitor," which charts television's treatment of the Kobe Bryant sexual assault case. The following is a sampling of the coverage, with the focus on primetime and morning pro

Tags: Basketball, Los Angeles Lakers, NBA, Sports Illustrated, Media

Lynx Scurry To Sell Playoff Tix

The Lynx' efforts to sell tickets for the franchise's first-ever WNBA playoff game Thursday are examined by Pam Schmid of the Minneapolis STAR TRIBUNE, who notes the Vikings host their final exhibitio

Tags: Basketball, Franchises, Minnesota Lynx, Minnesota Vikings, WNBA

Marketplace Round-Up

Coca-Cola has retained Ogilvy & Mather Worldwide, N.Y., to continue handling Sprite campaigns after soliciting proposals from non-incumbents. Ogilvy & Mather has handled the account since '01. Coca-Co

Tags: Basketball, Charlotte Hornets, Coca-Cola, EA Sports, Football, Motorsports, NFL, Wheaties

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"I love playing on grass. I never smoked it, but I like playing on it." — Pete Sampras, when asked by David Letterman what it was like playing on grass at Wimbledon ("Late Show," CBS, 8/26).

Media Notes

ABC, CBS and Fox averaged a 5.8/11 Nielsen rating for a combined seven NFL preseason games, up 6% from last year's seven-game average. This was accomplished despite the August 14 Raiders-49ers on Fox

Tags: ABC, Atlanta Falcons, Baseball, Basketball, CBS, Cleveland Browns, Cleveland Indians, Colleges, Dallas Cowboys, ESPN, Miami Marlins, Football, Green Bay Packers, Miami Dolphins, NBC, NCAA, NFL, Oakland Raiders, Pittsburgh Steelers, San Francisco 49ers, Media, LA Rams, Tampa Bay Buccaneers, Viacom, Walt Disney

Turnstile Tracker: WNBA

Today: Final WNBA regular-season attendance compared to last year. Notes: In '02, WNBA teams played 16 games each. The Connecticut Sun are playing their inaugural season at Mohegan Sun Arena, capacity

Tags: Basketball, Cablevision, Connecticut Sun, Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Seattle Storm, Washington Mystics, WNBA

Sharapova, Harkleroad Starring

A combined crowd of 53,091 attended both sessions at Day Two of the U.S. Open yesterday, up from 49,853 last year. A crowd of 31,061 attended yesterday's day session, up from 29,526 last year; and 22,

Tags: CBS, Events and Attractions, Nike, USTA, Viacom

MLB Attendance Sees Uptick

After a "huge weekend at the gate," MLB surpassed 54 million in attendance, "only 1.6% off the pace set a year ago, when 67,841,211 attended games," according to Tom Haudricourt of the MILWAUKEE JOURN

Tags: LA Angels, Baseball, Leagues and Governing Bodies, Minnesota Twins, Minnesota Wild, MLB, Oakland Athletics, Texas Rangers

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