Roger Federer Touts New Mercedes-Benz SL In "Timeless" CampaignPublished in SportsBusiness Daily on 08 / 23 / 16
Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...
Ratings Up For CBS Hoops Action Through yesterday, CBS'' average Nielsen rating for the first four days of its NCAA men''s basketball tournament coverage is a 5.8/12, up 12% from a 5.2/12 last year. Y
MN Gov. Jesse Ventura "threw a new pitch into the stadium debate Friday, uncorking a financing plan that calls for an up-front $165 million gift" from the Twins, according to Kennedy & Whereatt of the
CART is moving its HQs from Troy, MI, to Indianapolis, according to Steve Ballard of the INDIANAPOLIS STAR, who noted the series had been based in Troy since its inception in ''79. CART President Chri
AEG Chair Philip Anschutz, who has "never before indicated an interest" in pro football, is "investigating the possibility of constructing a privately financed football stadium in downtown [L.A.], ...
Former Bruins/Avalanche D Ray Bourque is the "first hockey player to adorn the cover of the Verizon SuperPages," an information guide that is distributed to 2.7 million Boston-area consumer and busine
FanZ Enterprises, which announced plans to form fan-owned NASCAR teams last fall, has "re-launched its efforts," as its "debut was interrupted by the Sept. 11 attacks," according to Jim Utter of KNIGH
Thirteen months after AEG Chair Philip Anschutz purchased the operating rights to DC United, the movement toward a new soccer-specific stadium in DC "remains limited at best," according to Eric Fisher
Businesses "vying for the naming rights to Astros Field may end up shelling out more than $4 million annually, a figure that could grow by the end of the contract," according to a source of Janette Ro
While A''s co-Owner Steve Schott is "committed to keeping his club in the Bay Area," he said that he "doesn''t know how long it can survive there" without a new ballpark, according to Rick Hurd of the
The annual NFL owners'' meetings are being held in Orlando this week, and ESPN.com''s John Clayton reported that "little things" are on the agenda. Instant replay "will undergo an intense review"; tea