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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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04/08/97
MLS EYES ORAD'S VIRTUAL SIGNAGE; LEAGUE BRINGS ON THE TOYS

MLS will feature Orad''s virtual signage technology this season, "but full fledged implementation is not expected yet," according to Terry Lefton in BRANDWEEK. League logos will be inserted into a yet

Tags: ESPN, MLS, Walt Disney

04/08/97
MEDIA NOTES

CBS'' Sunday coverage of the inaugural Interstate Batteries 500 from the new Texas Motor Speedway yielded an overnight rating of 4.8/11 (CBS Sports). USA TODAY''s Rudy Martzke noted the Interstate Bat

Tags: CBS, Chicago Bulls, Detroit Lions, ESPN, HBO, Minnesota Vikings, NBC, News Corp./Fox, Orlando Magic, RDV Sports, Speedway Motorsports Inc., Media, Time Warner, Viacom, Walt Disney

04/08/97
EXECUTIVE TRANSACTIONS

ALLAN BROCE, Dir/Advertising & Program Marketing for ESPN, has left the network and is said to be taking the post of Senior VP of Marketing at MTV. An MTV rep "declined to confirm" that Broce has acce

Tags: ABC, ESPN, Los Angeles Lakers, News Corp./Fox, People and Pop Culture, Walt Disney

04/08/97
BILLS LOOK FOR MARKETING BLITZ NORTH OF THE BORDER

A "full-out assault" is being prepared by the Bills in an effort to attract more fans and corporations as part of the Bills'' "aggressive" marketing plan for Toronto and Southern Ontario, according to

Tags: Buffalo Bills, Franchises

04/08/97
SI FOR KIDS STUDY: WHAT ALL THE KIDS ARE WATCHING

Today''s SI for Kids survey from the August-December Omnibus Study is "Favorite Sport To Watch On TV." The total combined sample consists of 615 children, including 313 boys and 302 girls. The sample

Tags: Sports Illustrated, The Back of the Book

04/08/97
MARKETPLACE ROUND-UP

BRANDWEEK NEWS & NOTES: Warner Bros. and Kraft are teaming up for a five-week promo, "Basket Toons," spanning 11 brands and 90 million packages in the food marketer''s Kraft Kids line, according to Te

Tags: Baltimore Orioles, Fila USA, McDonalds, MLB, NBA, Time Warner

04/08/97
ESPN'S "OUTSIDE THE LINES" LOOKS AT WOMEN'S SPORTS

ESPN''s "Outside the Lines" examined "Women & Sports -- At A Crossroads." Topics featured the advent of two new professional basketball leagues, the perception of homophobia in women''s athletics, the

Tags: ESPN, NBA, Sports in Society, Walt Disney, WNBA

04/08/97
HUIZENGA-BASHING RADIO HOST TO MOVE TO TEAMS' CARRIER

WQAM radio, which holds broadcast rights to Wayne Huizenga''s Marlins, Dolphins, and Panthers, have hired talk- show host Neil Rogers, which has "bashed" Huizenga "for years," according to Barry Jacks

Tags: Miami Marlins, Miami Dolphins, Media

04/08/97
THE DAILY'S MLB PITCH COUNT: THE FRIAR'S ARE FIRST

Today, THE DAILY debuts our exclusive MLB team profiles. Over the next month, THE DAILY will feature detailed information on each MLB franchise -- from season- ticket base, to World Wide Web page deve

Tags: Anheuser Busch, Coca-Cola, Franchises, MLB, Oakland Athletics, PVI, San Diego Padres, Toyota, Visa

04/08/97
WILL 49ERS' DOMESTIC PARTNERS BENEFITS PLAN AID STADIUM BID?

The 49ers said yesterday that it will become the first NFL team to offer domestic partners benefits, "hoping to gain support from San Francisco''s powerful gay and lesbian voting bloc" for a new stadi

Tags: Law and Politics, NFL, San Francisco 49ers

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