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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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CART Team Nabs McDonald's

McDonald's has signed a three-race deal with CART's Newman/Haas Racing, under which the QSR will join Eli Lilly & Co. as the co-primary sponsor of the team's No. 2 entry of Sebastien Bourdais. The dea

Tags: McDonalds, Motorsports

Eliot Spitzer Meets With NYRA

NY AG Eliot Spitzer said Tuesday that he "came away from a one-hour meeting with [NYRA Chair] Barry Schwartz convinced that NYRA will now be taking steps to improve the operations he sharply criticize

Tags: Horse Racing, IBM, Leagues and Governing Bodies

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Thursday, July 3, 2003 The WALL STREET JOURNAL’s Fatsis & Nelson write of the IOC’s selection of Vancouver to host the ’10 Olympics, “The decision, in a vote by IOC members in Prague, is a relief for NBC .  South Korea would have meant largely tape-delayed broadcasts.  Vancouver’s win g ...

Tags: Hot Reads

SBJ's Mega Events Mktg. Report

What does it take to bring a mega-event to your town? This special report will look at every aspect of winning and staging sports' big events. We'll cover everything from the initial plans to the appl

Tags: Classified Advertisements

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U.S. Olympic interests were focused on Prague yesterday, when Vancouver was awarded the 2010 Winter Games. Neither NYC2012 Founder Dan Doctoroff, nor IOC President Jacques Rogge, are buying into the c

Staten Island Yankees Owe NYC?

The N.Y. DAILY NEWS’ Lisa Colangelo reports that an audit performed by N.Y. Controller William Thompson revealed that the Single-A NY-Penn League Staten Island Yankees “need to pony up more than $300,000” to reimburse the city’s Economic Development Corporation (EDC) for “electricity u ...

Tags: Baseball

RMU To Build Football Stadium

The PITTSBURGH TRIBUNE-REVIEW’s JoAnne Klimovich Harrop reports that Robert Morris Univ. will build an “on-campus, 7,000-seat football stadium that will be ready by the start of the 2004 season.”   The stadium will use artificial turf and will “have the capacity to expand to 10,000 s ...

Tags: Colleges

$250 Heisman Jersey Replicas

The DALLAS MORNING NEWS’ Richard Alm reports that the Heisman Winners Association, formed last year by Dallas-based Sports Group, has “signed a deal to sell jerseys of the players who have won” the Heisman Trophy.  IA-based Valley Apparel will produce the jerseys of 46 of the 67 winner ...

Tags: Colleges, Football

TSA Prepares For Gart Merger

The Sports Authority (TSA) notified the state of FL that "up to 488 people could lose their jobs beginning" August 26, as the company plans to close its Lauderdale Lakes facility, according to Karen-J

Tags: Finance, The Sports Authority

SI's Annual MLB Player Survey

This week's issue of Sports Illustrated features the '03 MLB Player Survey. SI approached every major league player, and 550 agreed to participate, though not every player answered every question. The

Tags: Baseball, Leagues and Governing Bodies, Minnesota Twins, MLB, PepsiCo, Sports Illustrated

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