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Budweiser Clydesdales Will Appear In Super Bowl XLIX Spot

Published in SportsBusiness Daily on 11 / 24 / 14

An A-B spokesperson confirmed that the Budweiser Clydesdales "will indeed be making an appearance" in the brand's Super Bowl XLIX spots. The company said the horses "play a strong role for the brand, representing Budweiser quality and care for more than 80 years." They debuted as part of Budweiser S...

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09/10/98
MEDIA NOTES

Statistical Research Inc. (SRI) announced that four additional companies have signed letters of intent to use its SMART system, including ESPN, its first cable network. SRI already has agreements with

Tags: ABC, CBS, ESPN, NBA, NBC, News Corp./Fox, Media, Viacom, Walt Disney

09/09/98
DEBARTOLO WON'T CUT DEAL; EXPECTED TO BE INDICTED NEXT WEEK

49ers co-Owner Eddie DeBartolo "has not been offered a deal by prosecutors" in the case against former LA Gov. Edwin Edwards, "and would never accept one, his lawyer said Saturday," according to a rep

Tags: Franchises, San Francisco 49ers

09/09/98
KINGS NAME OLYMPIC HOCKEY STAR GRANATO AS RADIO ANALYST

The NHL Kings named Cammi Granato as their new radio color-commentator. She becomes the only female broadcaster in the NHL and only the second ever to hold such a position. She will team with play-by-

Tags: Los Angeles Kings, NHL, Media

09/09/98
EXECUTIVE TRANSACTIONS

KEITH BOOKER has joined Worldwide Entertainment & Sports Corp. as President of the company''s football division. Booker replaces JOEL SEGAL, whose title was changed to Chair of Worldwide Football (SPO

Tags: Minnesota Twins, People and Pop Culture

09/09/98
NFL TAKES PROGRESSIVE STEP; SANDERS TO MAKE RECORD RUN

OH-based Progressive Insurance has signed a two-year deal to title sponsor the Super Bowl Halftime Show. The agreement also names Progressive an NFL sponsor. As title sponsor of the halftime show, Pro

Tags: CBS, Denver Broncos, Detroit Lions, Foot Locker/Venator Group, News Corp./Fox, NFL, Southwest Airlines, Time Warner, Viacom

09/09/98
THE RUN AT 62: FOX A BIG WINNER; BUCK ESTABLISHES HIMSELF

Fox''s coverage of Mark McGwire''s record-setting HR earned a 14.6/23 preliminary overnight rating (THE DAILY). Fox was forced to sell ad time on short notice for the game after pushing its season pre

Tags: ABC, CBS, Cincinnati Reds, ESPN, MLB, NBC, News Corp./Fox, Media, Time Warner, Viacom, Walt Disney

09/09/98
LEAGUE NOTES

The NFL set a record for opening weekend attendance by drawing 985,510 for 15 games. The league was hoping to top one million in paid attendance for the first time ever (NFL)....In Dallas, Keith Gave

Tags: Leagues and Governing Bodies, NFL, NHL

09/09/98
BUCS BOOTY: NEW STADIUM COULD HELP TEAM RAKE IN $35M PROFIT

The Bucs may earn a $35M profit this year by moving into Raymond James Stadium and gaining from the NFL''s TV rights deal, according to Kyle Parks of the ST. PETERSBURG TIMES. The $35M figure would be

Tags: Franchises, NFL, Tampa Bay Buccaneers

09/09/98
NFL FINDS LERNER'S PRICE IS RIGHT: OWNERS TAKE HIGHEST BID

NFL owners unanimously approved MBNA Chair Al Lerner''s bid for the Browns at meetings yesterday in Chicago, according to Bill Lubinger in a front-page report in the Cleveland PLAIN DEALER. Owners hel

Tags: ABC, Baltimore Ravens, Buffalo Bills, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Cleveland Indians, Franchises, MBNA America Bank, NBA, New York Islanders, New York Jets, NFL, Oakland Raiders, Pittsburgh Steelers, San Francisco 49ers, Tampa Bay Buccaneers, Walt Disney, Washington Redskins

09/09/98
FRANCHISE NOTES

In FL, Marlins Owner Wayne Huizenga has lowered his asking price for the team to $150M because of bidder John Henry''s "willingness to guarantee the team''s future in South Florida" (MIAMI HERALD, 9/8

Tags: Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Lions, Miami Marlins, Franchises, MLB, New England Patriots, Canucks Sports and Entertainment, Philadelphia Eagles, Seattle Seahawks, Vancouver Canucks, Vulcan Ventures

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