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AARP, MAC Tools Among Sponsor Renewals Hendrick Motorsports Will Announce

Published in SportsBusiness Daily on 04 / 24 / 17

Hendrick Motorsports today is announcing a host of sponsorship renewals, including one with AARP that involves a primary deal, as the team tries to solidify its remaining inventory for the ’17 season. AARP, which has been with the NASCAR team since ’11, is renewing for one year and will ...

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Tags: Marketing and Sponsorship

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Franchise Notes

With the value of the Canadian dollar against the U.S. dollar rising of late, the TORONTO SUN reports that the Blue Jays, "to protect themselves against a substantial dip, ... throughout their history

Tags: Baseball, Basketball, Boston Celtics, Cincinnati Bengals, Colorado Avalanche, Colorado Rockies, Football, Franchises, Hockey, Indiana Pacers, Minnesota Wild, NBA, NFL, NHL, PepsiCo, Phoenix Suns, Toronto Blue Jays

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Friday, May 2, 2003 The LEXINGTON HERALD-LEADER’s Mary Meehan wrote of Churchill Downs’ outreach to younger patrons, “The track has ongoing efforts, such as opening the infield on some Thursdays to en

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Media Monitor

NATIONAL TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Spurs-Suns, followed by Pacers-Celtics and Nets-Bucks. The first non-NBA report, at 9:23 into the bro

Tags: ABC, Atlanta Braves, Atlanta Falcons, Baltimore Orioles, Baseball, Basketball, Boston Celtics, Colleges, Detroit Pistons, Detroit Tigers, ESPN, Football, HBO, Horse Racing, Houston Astros, Indiana Pacers, Los Angeles Lakers, Milwaukee Bucks, NBA, Brooklyn Nets, New York Mets, NFL, Phoenix Suns, San Antonio Spurs, Media, St. Louis Cardinals, Tampa Bay Buccaneers, Utah Jazz, Walt Disney

NCAA Certifies 28 Bowl Games

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Tags: Colleges, ESPN, Football, NCAA, Walt Disney

Raiders Trial Turns To Financials

Financial analyses predicting "how much money the Raiders would make with a return to Oakland remained the focal point" of the team''s $1.1B fraud trial yesterday, according to Paul Rosynsky of the OA

Tags: Football, Franchises, Oakland Raiders

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Change Up With sale of Hawks/Thrashers close to completion, AOL shifts focus to Braves, hiring investment banker Allen & Co. Cup Of Yao Endorsement deal with Starbucks held up by Howard Schultz'' owne

ESPN Sports Poll: The Derby

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MLB, Union Agree On A-S Plan

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Tags: LA Angels, Anheuser Busch, Atlanta Braves, Baseball, Colorado Rockies, ESPN, Houston Astros, Leagues and Governing Bodies, Los Angeles Dodgers, MLB, New York Yankees, Walt Disney

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“Get him the hell out of here.” — NBA referee Joe Crawford, after Celtics co-Owner Wyc Grousbeck approached the scorer''s table to dispute a call last night (BOSTON HERALD, 5/2).

Disney Reports Q2 '03 Earnings

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