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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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League Notes

Under a multiyear deal, Soccer United Marketing (SUM) has acquired marketing, promotional and broadcast rights in the U.S. for InterLiga, a new tournament for Mexican clubs to qualify for the Copa Lib

Tags: Golf, Leagues and Governing Bodies, National Lacrosse League, PGA Tour, Soccer

Br ...

The YankeeNets BOD has approved plans to begin dissolving the partnership between the Yankees and Nets/Devils organizations. While the company was originally viewed as the future business model for sp

Poll: Brewers Unpopular

A poll completed last week "showed Milwaukee-area residents have an overwhelmingly negative view of the franchise," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Conducted last Tuesday th

Tags: Baseball, Franchises, Milwaukee Brewers

Lingerie Bowl Mishap At Dodge?

Chrysler CEO Dieter Zetsche said that he, COO Wolfgang Bernhard and CMO Joe Eberhard were not aware that the company's Dodge brand would sponsor the "Lingerie Bowl" PPV event — which will air dur

Tags: Football

$35M UMN Pledge In Danger?

Denny Sanford's $35M pledge for a new Univ. of Minnesota football stadium "fell by the wayside Monday just as preliminary drawings" of the facility were released, according to Jay Weiner of the Minnea

Tags: Colleges, Facilities

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

Int'l Sport Summit Supersession

The National Association of Broadcasters (NAB) is sponsoring SUPERSESSION on Broadcast Technology at the 26th edition of the International Sport Summit. The NAB SUPERSESSION will include presentations

Tags: Classified Advertisements

Franchise Notes

HOT STOVE I: In Atlanta, David O'Brien reported that the Braves are considering filing a grievance with MLB over the Yankees' planned signing of OF Gary Sheffield over a possible violation of "contrac

Tags: Atlanta Braves, Baseball, Dallas Cowboys, Dallas Stars, ESPN, Franchises, Hockey, MLB, New York Yankees, NHL, Philadelphia Phillies, Walt Disney

League Notes

With the NHL BOG beginning two days of meetings today in Palm Beach, the N.Y. POST's Larry Brooks noted that at the October 1 NHL-NHLPA talks, "upon getting a brief look at" the union's proposal, Hurr

Tags: Carolina Hurricanes, English Premier League, FIFA, Hockey, Leagues and Governing Bodies, National Lacrosse League, NHL, Soccer

SLOC Trial Ends w/ Acquittals

U.S. District Judge David Sam on Friday acquitted former SLOC President Tom Welch and Senior VP Dave Johnson on 15 bribery-related felonies in the Olympic bribery case, according to Linda Fantin of th

Tags: IOC, Olympics

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