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Budweiser Clydesdales Will Appear In Super Bowl XLIX SpotPublished in SportsBusiness Daily on 11 / 24 / 14
An A-B spokesperson confirmed that the Budweiser Clydesdales "will indeed be making an appearance" in the brand's Super Bowl XLIX spots. The company said the horses "play a strong role for the brand, representing Budweiser quality and care for more than 80 years." They debuted as part of Budweiser S...
Yankees Owner George Steinbrenner appeared on ESPN''s "Up Close Primetime" with Roy Firestone. Firestone read aloud Steinbrenner''s first quote as Yankees owner upon purchasing the team in ''73: "We p
In its latest Omnibus Study, SI For Kids surveyed kids 13 and under in February ''98 and May ''98 and asked them to name their favorite sneaker brand. Total sample: 613 kids, 309 in February and 304 i
Sammy Sosa tied Mark McGwire for the MLB HR lead, hitting Nos. 64 and 65 yesterday against the Brewers before 45,338 at County Stadium. McGwire went homerless against the Astros in front of 38,997 at
ESPN, "bowing to public pressure," pulled commercials for androstenedione off the air, according to an AP report. The MetRx ad ran during Tuesday''s "American Muscle" show, and was scheduled to run ag
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At the request of the NV State Athletic Commission, MIKE TYSON "underwent several hours of psychological and neurological tests" at MA General Hospital yesterday "to determine his mental fitness to re
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The NCAA announced that 35% of its staff would not make the move to the new Indianapolis offices, according to Steve Rock of the K.C. STAR. Of 276 staff members, 180 have "indicated they will be movin
Prominent sports media consulting firm seeks to hire a senior staff person to assist in the development of a new sponsorship valuation practice. Minimum of four years experience in marketing sponsorsh