Clydesdales In Budweiser Super Bowl Ad Wrigley Field Collection Launched MLB In Talks To Hire Anomaly Nike's Extends Deal With USOC MLB Pays $62M In Playoff Compensation ABC Leads College Football Overnights Suzy Whaley Elected PGA Secretary Plank Discusses His Relationship With Alma Mater Goodell Won't Hear Peterson Appeal
Budweiser Clydesdales Will Appear In Super Bowl XLIX SpotPublished in SportsBusiness Daily on 11 / 24 / 14
An A-B spokesperson confirmed that the Budweiser Clydesdales "will indeed be making an appearance" in the brand's Super Bowl XLIX spots. The company said the horses "play a strong role for the brand, representing Budweiser quality and care for more than 80 years." They debuted as part of Budweiser S...
The Sons of the Confederate Veterans (SOCV) claim they have 350,000 signed ballots in favor of changing the name of the NFL Oilers to the Rebels, according to Jay Hamburg of the Nashville TENNESSEAN.
For the price of one Canadian loonie a year, Ben Johnson has offered to become the anti-drugs spokesperson for the Canadian Centre for Ethics in Sports. Johnson''s agent, Morris Chrobotek: "I recommen
Prominent sports media consulting firm seeks to hire a senior staff person to assist in the development of a new sponsorship valuation practice. Minimum of four years experience in marketing sponsorsh
Kirch Group Managing Dir Dieter Hahn said that "the participation of Rupert Murdoch seems increasingly unlikely" as a partner in the restructuring of the German media company (DAILY VARIETY, 9/24)....
At Nike''s annual meeting yesterday in Memphis, company execs introduced "a new line of Michael Jordan footwear and apparel and updated plans to address the international wage, environmental and socia
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To counter "bad publicity" it has experienced in recent years, the Boston College (BC) athletic department has hired a PR firm for the first time "to stake its claim by touting its rich athletic and r
In its latest Omnibus Study, SI For Kids surveyed kids 13 and under in February ''98 and May ''98 and asked them to name their favorite sneaker brand. Total sample: 613 kids, 309 in February and 304 i
Sammy Sosa tied Mark McGwire for the MLB HR lead, hitting Nos. 64 and 65 yesterday against the Brewers before 45,338 at County Stadium. McGwire went homerless against the Astros in front of 38,997 at
IRL Exec Dir Leo Mehl, on a CART/IRL merger: "It''s going to happen, it''s just a matter of time. But so far, nobody can tell me any scenario that won''t cost somebody $100 million, and I can''t imagi