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Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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02/05/99
LEAGUE NOTES

AFL Firebirds GM Joe Hennessy says the AFL and NFL are "expected to announce Monday" a partnership in which they will "share resources to help promote the game of football" (Albany TIMES UNION, 2/5)..

Tags: AFL, Leagues and Governing Bodies, LPGA, NFL, R J Reynolds

02/05/99
NBA GETTIN' JIGGY ON OPENING NIGHT WITH UNIQUE CD GIVEAWAY

The NBA will distribute more than 500,000 free, multimedia CDs to all fans attending the home openers of the league''s 29 teams. The CD, titled "I Still Love This Game!," was produced by NBAE and Sony

Tags: NBA

02/05/99
GENESIS DIRECT FEELS ITS HOME BY THE SEA IS ONLINE

School Specialty Inc. will purchase NJ-based Genesis Direct''s Sportime division of physical education and recreation products for $23M, according to the MILWAUKEE JOURNAL SENTINEL. Genesis looks to r

Tags: Finance, Formula One

02/05/99
MARKETPLACE ROUND-UP

In partnership with CA-based Upper Deck, CA-based Mattel will produce Michael Jordan action figures in three sizes -- 3 1/2", 6" and 13". The figures will be available in a limited run in spring ''99

Tags: ESPN, General Motors, NBA, NHRA, Upper Deck, Walt Disney

02/05/99
ADIDAS OFFICIAL CLAIMS EXEC WITH NCAA TIES MADE SECRET OFFER

adidas Dir of Sports Marketing Robert Erb testified Wednesday that a Collegiate Licensing Co. exec with ties to the NCAA "discretely offered to help the shoe company circumvent on-going NCAA uniform c

Tags: Colleges, NCAA, Washington Nationals

02/05/99
IF YOU BUILD IT, THE STATE WILL PAY: PA TEAMS PREPARE PLANS

One day after the PA legislature approved a stadium funding bill, the Pirates and Steelers said they are moving ahead with their stadium design plans as they prepare to break ground on construction, w

Tags: Facilities, Philadelphia Eagles, Philadelphia Phillies, Pittsburgh Pirates, Pittsburgh Steelers

02/04/99
MARKETPLACE ROUND-UP

TVKO LIKES IKE: MULTICHANNEL NEWS'' R. Thomas Umstead reports that TVKO is "aggressively marketing" its February 13 Oscar De La Hoya-Ike Quartey welterweight bout, which was originally scheduled for N

Tags: Anheuser Busch, Sports Illustrated

02/04/99
AT THE NHL GM MEETINGS: SHINY HAPPY PEOPLE HOLDING HANDS

This week, "for the first time in memory," the NHL GMs "staged a meeting that was little more than a love-in," according to Al Strachan of the TORONTO SUN. The GMs met "three times as a body, and talk

Tags: Edmonton Oilers, Leagues and Governing Bodies, NHL

02/04/99
FACILITY NOTES

The Denver Metropolitan Football Stadium District has received 30 applications for its vacant Exec Dir position, which will be responsible for overseeing construction of the new Broncos stadium. Distr

Tags: Denver Broncos, Facilities, NFL

02/04/99
REEBOK TO THE DRAWING BOARD? COMPANY COULD LOSE MARKET SHARE

A day after Reebok Int''l reported fourth quarter losses, analysts say that the company''s competitors may "grow by gaining market share" and "probably will do so at Reebok''s expense," according to V

Tags: Finance, Reebok, Washington Nationals

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