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Target To Sponsor '14 MLB All-Star Game, Eyes Media Buy On Fox03 / 10 / 14
Target Field is the site of the '14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the on-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for individua...
TODAY: NHL Midseason Attendance YEAR-TO-DATE TEAM HOME DATES ''96-97 AVG. TOTAL %CAP ''95-96 AVG. +/- ''95-96 GAMES SEASON MON^ 22 20,834 458,345 98% 18,233 +22% +14% PHL^ 22 19,073 419,606 98% 17,345
Fox will debut modifications to its FoxTrax puck enhancement system during its All-Star game telecast on Saturday night. Fox execs said the system has been improved to make the glow surrounding the pu
Norelco said Wednesday its Men''s Razors and Maverick Beard & Mustache Trimmers will become the "Official Men''s Grooming Tools" of the NHL. Norelco Product Manager Ron Sinclair told THE DAILY the mul
MasterCard''s NHL spokesperson Bobby Orr will display the MasterCard chip card, created by MasterCard and Hypercom Inc., at Pinnacle/NHL FANtasy. The cards contain an imbedded circuit chip carrying up
News Corp. Chair Rupert Murdoch said that there is an "outside shot" he would buy the Dodgers, according Andrew Collier of the HOLLYWOOD REPORTER. Murdoch: "I would expect the answer to be no, but I''
EVANDER HOLYFIELD and MIKE TYSON will meet on May 3 at the MGM Grand Garden Arena in Las Vegas. Holyfield will receive $35M for the rematch, believed to be the largest purse ever. Tyson will receive "
Ratings for last year''s NHL All-Star game showed a 52% increase from ''91, according to Nielsen Sports Marketing. In ''96, the All-Star game drew a 4.1/7 share compared to a 2.7/7 in ''91. The follow
ESPN/Chilton conducted interviews among the U.S. population, ages 12+, on their preferences toward the NHL. There were 15,126 respondents and percentages are weighted. FAVORITE TEAMS FAVORITE PLAYERS
Quaker State, IBM, MBNA Bank, and Norelco are the NHL''s newest corporate partners. NHL Commissioner Gary Bettman recently said that three years ago, corporations spent $20M on NHL sponsorships and pr
The NHL heard eleven presentations from nine cities vying for an NHL expansion team this week in New York. The TORONTO SUN''s Al Strachan wrote "although no one will say it publicly, it is becoming in