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Overnight Ratings: Tiger Woods' Return Gives NBC's Hero World Challenge A Boost

Published in SportsBusiness Daily on 12 / 05 / 16

NBC yesterday drew a 1.1 overnight rating for the Hero World Challenge, which saw the return of Tiger Woods to competitive golf for the first time since August ’15. The event, which saw Hideki Matsuyama win, was up from a 0.7 for Bubba Watson’s win last year, and up from a 0.8 for Jo...

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Tags: Research and Ratings

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09/13/02
Names In The News

Lou Holtz AUGUSTA NATIONAL DEBATE: National Council of Women''s Organizations Chair MARTHA BURK, on Univ. of SC football coach LOU HOLTZ becoming a member of AUGUSTA NATIONAL GOLF CLUB: "It is absolut

Tags: Colleges, Detroit Lions, Football, Golf, People and Pop Culture

09/13/02
George Brett To Chair Sr Event

George Brett Royals VP/Baseball Operations George Brett was named yesterday as Chair of the Senior PGA Tour Bayer Advantage Invitational, according to Mechelle Voepel of the K.C. STAR. Brett, Senior T

Tags: ABC, Baseball, ESPN, Golf, Kansas City Royals, LPGA, PGA Tour, Walt Disney

09/13/02
NFL Wins Kudos W/ Candy Deal

By Terry Lefton, Editor-at-Large, The Sports Business Daily Masterfoods, the parent company of Mars, has signed on as the NFL''s newest corporate sponsor, bagging the candy category for the Snickers,

Tags: Football, Green Bay Packers, NFL, Philadelphia Eagles

09/13/02
Media Notes

In N.Y., Keith Kelly reports that Golf Magazine Editor-in-Chief George Peper, who has held the position for 25 years, "is said to be in the rough." The magazine "came under control of AOL Time Warner

Tags: Baseball, Basketball, Colleges, Detroit Tigers, ESPN, Golf, Los Angeles Lakers, San Francisco Giants, Media, Turner Sports, Walt Disney

09/13/02
Facility Notes

ST. PETE ARENA: In St. Petersburg, Testerman & Brink report that on June 30, more than eight weeks before the St. Pete Times Forum naming-rights deal was announced, Kenneth Robinson registered the dom

Tags: Baltimore Ravens, Basketball, Cincinnati Bengals, Facilities, Football, Hockey, New Jersey Devils, Brooklyn Nets, New York Giants, New York Jets, NFL, San Diego Chargers, Soccer

09/13/02
Franchise Notes

MLB: In N.Y., George King reports that the "first casualty of the Yankees'' financial belt-tightening is the cancellation of next week''s mini-camp in Tampa for minor league players," as the Yankees "

Tags: Baseball, ESPN, Franchises, Houston Astros, New York Yankees, NFL, Soccer, Walt Disney

09/13/02
Vikings-UM Stadium Debated

The Univ. of MN (UM) Board of Regents discussed a possible $440M, 68,500-seat Vikings-UM football stadium yesterday, and many regents "worried that the Vikings'' involvement might push the university

Tags: Colleges, Facilities, Football, Minnesota Vikings, NFL

09/13/02
No Headline

Friday, September 13, 2002 The ORLANDO SENTINEL''s Scott Andera, referring to technology advances on  broadcasts of sporting events, writes, "As video games strive to look like real life and game broa

Tags: Hot Reads

09/13/02
NFL Marketing News

An "increase in team-specific catalogs has contributed to a higher average order amount and response rate" for the NFL''s August book, according to Glenn Kalinoski of DM NEWS. NFL Senior Dir of Databa

Tags: Football, Indianapolis Colts, New England Patriots, NFL, Reebok

09/13/02
Morning Buzz, September 13, 2002

The Daily Insider Morning News & Headlines Friday, September 13, 2002 9:00am ET Print The Morning Buzz Past Issues Sept 12, 2002 Sept 11, 2002 Sept 10, 2002 Sept 9, 2002 Sept 6, 2002 • Former ad

Tags: Morning Buzz

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