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04/24/97
NASHVILLE LOOKS TO RECHARGE PSL MARKETING PROGRAM

As part of an agreement ratified by the Nashville Metro Council last week, at least $500,000, and "up to an unlimited amount" is available for a second PSL marketing campaign for the Oilers, according

Tags: Anheuser Busch, Edmonton Oilers, Franchises

04/24/97
NBA MARKETING NOTES: RICE BUZZING AS MAILMAN DELIVERS

Hornets G Glen Rice "hopes he can shine in the playoffs this month and become an MVP: Most Valuable Pitchman," according to Erik Spanberg of the BUSINESS JOURNAL OF CHARLOTTE. Rice and his "high power

Tags: Burger King, Coca-Cola, McDonalds, New Orleans Pelicans, Sports Illustrated, Time Warner, Utah Jazz

04/24/97
IF YOU BUILD IT...: HOCKEY ARENA TALK PICKS UP IN ST. PAUL

Talk of a new public-private partnership to build a hockey arena in St. Paul has "intensified" after business and political leaders received "strong signals" from the NHL that a new arena would "stron

Tags: Facilities, NHL

04/23/97
KARMANOS TOUR ROLLS INTO RALEIGH: SAYS DECISION MAY BE NEAR

Peter Karmanos, in Raleigh yesterday following a two- day visit to Columbus, said he "may not wait" until the May 6 referendum on a sales-tax increase in Columbus before announcing where he plans to m

Tags: Columbus Crew, Franchises

04/23/97
GOOD PHOTO OP: EASTMAN KODAK SIGNS NAGANO SPONSORSHIP DEAL

NY-based Eastman Kodak has signed a worldwide corporate sponsorship deal with the NAOC, where Eastman Kodak will provide still imaging products and services, motion film and related film products to t

Tags: Eastman Kodak, Olympics, SLOC

04/23/97
SENATOR ADVOCATES HANDS-OFF APPROACH TO USOC APPORTIONMENTS

In a hearing by the U.S. Senate Committee on Commerce, Science and Transportation into updating the Amateur Sports Act of ''78 (ASA), Committee Chair Sen. Ted Stevens (R-AK), said that Congress should

Tags: Olympics, USOC

04/23/97
BASKETBALL HALL OF FAME'S NEW LOGO PART OF MARKETING PLAN

The Naismith Memorial Basketball Hall of Fame in Springfield, MA, unveiled a new logo that will serve as the cornerstone of its new marketing strategy. The logo was designed by NY-based Todd Radom Des

Tags: MLB, Walt Disney

04/23/97
THE PITCH COUNT: ASTROS -- HELLO LARRY AND THE THREE B'S

Today, THE DAILY continues our exclusive MLB team profiles with a look at the Astros. On deck: The Tigers TEAM: Houston Astros ''97 SLOGAN: "Houston''s Brand of Baseball" PLAYERS FEATURED: Larry Dierk

Tags: Anheuser Busch, Coca-Cola, Continental Airlines, Detroit Tigers, Franchises, hp, Houston Astros, MLB, News Corp./Fox

04/23/97
NBA PLAYOFF TICKET NOTES: "KNICKS SPORTS PACKAGE" EXAMINED

MSG put individual Knicks playoff tickets on sale on Wednesday, according to N.Y. POST columnist Phil Mushnick, but they were part of a "Knicks Sports Package." Mushnick: "The seats aren''t good -- wa

Tags: AFL, Cablevision, Franchises, Madison Square Garden, New York Knicks, New York Liberty, WNBA

04/23/97
NEW DISNEY/ESPN SPORTS MAG EXPECTED TO LAUNCH NEXT SPRING

Disney and ESPN are expected to announce the launch of ESPN Magazine this week, according to AD AGE. Disney Publishing President John Skipper will leave that post to head up the new magazine, which wi

Tags: ESPN, NFL, Media, Walt Disney

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