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Warriors Switch Flagship Radio Station To KGMZ Starting This Season

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The Warriors and Entercom-owned KGMZ-FM have entered into a multiyear agreement to make the station the team's new radio flagship. Expanded Warriors programming includes an additional 60 minutes of coverage to each of the existing 30-minute pre- and postgame programs and heightened in-season daily c...

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Customers Go To Court For YES

In the "first legal action stemming from" the Cablevision-YES dispute, a group of Cablevision subscribers today will "ask a federal judge to issue an injunction to force the company to carry Yankees g

Tags: Baseball, Boston Red Sox, Cablevision, Madison Square Garden, New York Mets, New York Yankees, Media

The Masters' Commercial Efforts

Augusta National "is taking a few small steps into the modern commercial sports world," as CBS will show all 18 holes of Sunday''s Final Round live for the first time, according to Stefan Fatsis of th

Tags: CBS, Coca-Cola, Golf, IBM, NBC, Viacom

Executive Transactions

ESPN named a new ad sales team for its ESPN Emerging Networks (ESPN Classic, ESPNews and ESPN Deportes), including VP/Customer Marketing & Technology PAUL GREEN to Emerging Networks VP/National Ad Sal

Tags: Baseball, Comcast-Spectacor, ESPN, Football, MasterCard, Minnesota Vikings, Motorola, Motorsports, NASCAR, People and Pop Culture, Walt Disney

Marlins '02 Debut Smallest Ever

The Marlins'' home opener last night against the Expos drew 23,877 fans to Pro Player Stadium, the first home opener in Marlins history not to sell out, according to Susan Miller Degnan of the MIAMI H

Tags: Baseball, Miami Marlins, Franchises

K.C. Stadium Renovations

After "months of being noncommittal," MO Gov. Bob Holden yesterday "threw his weight behind a proposal" to use $294M in state money for renovations to the Truman Sports Complex, which includes Kauffma

Tags: Baseball, Facilities, Football, Kansas City Chiefs, Kansas City Royals

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They''re Mad As Hell And... they''re not going to take it anymore. Consumers enter YES-Cablevision dispute seeking court injunction. N.Y. TIMES weighs in with editorial. Eight Is More Than Enough GOLF

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“We said when we were leaving, ‘Let''s go to the last Opening Day of the Marlins.’” — Marlins fan Alice Pych, who attended last night''s home opener, implying the team may be

Phillies '02 Ad Campaign

By Schuyler Baehman, Senior Staff Writer THE DAILY continues our profile of the new creatives of MLB teams with a look at the Phillies'' ''02 ad campaign. A series of 15- and 30-second ads, some using

Tags: Baseball, Franchises, MLB, Philadelphia Phillies

Fox Lobbying NFL For More Ads

Fox has been "pushing the NFL" to allow in-game identification of sponsors of onscreen "enhancements," such as the "First & Ten" line, according to MEDIAWEEK. The NFL has banned the mention of enhance

Tags: ABC, CBS, Colleges, ESPN, Football, NFL, Media, Viacom, Walt Disney

L.A. To Host '04 NBA AS Game

L.A. "has essentially secured the bid" to host the ''04 NBA All-Star Game at Staples Center, according to sources of Howard Beck of the L.A. DAILY NEWS. It is yet to be determined if the Lakers will s

Tags: Basketball, Detroit Pistons, Leagues and Governing Bodies, Los Angeles Clippers, Los Angeles Lakers, NBA, Orlando Magic

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