Featured Story

Fox Sports Digital Hires USA Today Sports Media Group's Pesavento

Published in SportsBusiness Daily on 07 / 07 / 15

Fox Sports Digital hired Mark Pesavento from USA Today Sports Media Group to be Senior VP/Content. Pesavento, who helped launch USA Today’s “For the Win” site, will oversee all editorial and video content development for the company, as well as manage Fox Sports’ social med...

Read More

More Stories

02/04/00
LET'S GET READY TO FUMBLE? MEDIA REAX MIXED ON XFL OUTLOOK

WWF Chair Vince McMahon''s announcement yesterday that he plans to launch the XFL "brought laughter from a field of sports marketing execs," according to Richard Wilner of the N.Y. POST, who writes, "

Tags: Leagues and Governing Bodies, NFL

02/04/00
N.Y. POST REPORTS SMG/GUTKOWSKI TALKS OFF ON ISLES

SMG "has broken off negotiations" with a group headed by former MSG President Bob Gutkowski and CAK Universal Credit Chair Charles Koppelman to purchase the Islanders, according to a source of Barry B

Tags: Cablevision, Franchises, Madison Square Garden, New Jersey Devils, New York Islanders, Pittsburgh Penguins, YankeeNets

02/04/00
MARKETPLACE ROUND-UP

ALL-STARS: USA TODAY runs a special 12-page insert around this weekend''s NHL All-Star festivities in Toronto. Advertisers include DirecTV, Nortel Networks, Dodge, IBM, FedEx and Bud Light, which has

Tags: Anheuser Busch, CBS, Cincinnati Reds, DaimlerChrysler, Dallas Stars, DirecTV, FedEx, IBM, NHL, Nike, Southwest Sports Group, Viacom, Washington Nationals

02/04/00
NASCAR FANS IDENTIFY STRONGLY WITH FOOTBALL, WRESTLING

From January-December ''99, the ESPN Chilton Sports Poll surveyed 24,102 respondents, aged 12+, about their interest in various sports. ESPN Chilton Sports Poll notes that the numbers show that NASCAR

Tags: AFL, ESPN, MLB, NASCAR, NBA, NFL, NHL, The Back of the Book, Walt Disney

02/04/00
FRANCHISE NOTES

The Dolphins raised ticket prices by 4.8% to an average gross ticket price of $37.73 (Ft. Lauderdale SUN-SENTINEL, 2/4). Prices will increase from $1-3 in six of the team''s seven ticket categories. B

Tags: Franchises, Miami Dolphins, NFL, Nike, San Diego Chargers

02/04/00
GOODBYE, ORLANDO ARENA; HELLO, TD WATERHOUSE CENTRE?

The Magic have sold naming rights to the Orlando Arena to N.Y.-based brokerage firm TD Waterhouse Group in a deal valued at "almost" $8M over the next five years, according to Dan Tracy of the ORLANDO

Tags: Facilities, Orlando Magic, RDV Sports

02/04/00
CALLAWAY HOPES TO HAVE A BALL IN 2000: UNVEILS NEW LINE

Callaway Golf will unveil "its first new golf ball" today at the PGA Merchandise Show in Orlando, according to Frederic Biddle of the WALL STREET JOURNAL, who reports that the company will spend $8-10

Tags: Callaway Golf, General Motors, PGA Tour

02/04/00
PACKER FANS SEEM OPEN TO HIKE, HIKE, HIKE OF SALES TAX

A new survey shows that Brown County (WI) voters would support a 0.5% sales tax for renovating and expanding Lambeau Field by nearly a 2-1 margin if the "election were held today," according to Thomas

Tags: Facilities, Green Bay Packers, NFL

02/04/00
DID THEY MISS THEIR TRUE CALLING? PLAYERS AS TELEMARKETERS

The White Sox are teaming some of their "young players with their young sales staff" to help sell season tickets for the 2000 season, according to Mark Brown of the CHICAGO SUN-TIMES. The sales staff

Tags: LA Angels, Anaheim Sports, Chicago White Sox, Franchises, Walt Disney

02/04/00
NOT DRAGGING ITS FEET: NHRA PREPARED FOR IGNITION IN 2000

Since Tom Compton took over as NHRA President on January 1, the NHRA has "unveiled an impressive new television package, hired key personnel and instituted major rule changes that should speed up the

Tags: Leagues and Governing Bodies, NHRA, SportsLine.com

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug