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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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11/01/99
LADIES FIRST? WNBA BOOSTS SLIPPING NBA MERCHANDISE SALES

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11/01/99
KETEYIAN AGAIN A THORN IN NBA'S SIDE WITH OP-ED ON DRUGS

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11/01/99
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11/01/99
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Tags: Carolina Hurricanes, Facilities, Gale Force Holdings, New Jersey Devils, NHL, YankeeNets

11/01/99
FRANCHISE NOTES

DAFOE SIGNS DEAL HIMSELF? In Boston, Jim Greenidge reported that the Bruins reached a three-year, $9.3M agreement with holdout G Byron Dafoe on Friday. The negotiations were "simply between" Dafoe and

Tags: Boston Bruins, Franchises, Miami Heat, Minnesota Twins

11/01/99
IOC REFORM PANEL STILL UNSURE ON BID VISITS FOR MEMBERS

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Tags: IOC, NBC, Olympics, Wilson Sporting Goods

11/01/99
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10/29/99
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10/29/99
FRANCHISE NOTES

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