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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
PGA Tour Commissioner Tim Finchem said that the Int''l Federation of PGA Tours might do "some tweaking" to the Andersen Consulting Match Play Championship next year, according to Randall Mell of the F
The ATP and WTA tennis tournaments at Indian Wells, CA, will take place in "one of the largest tennis facilities in the world," which "will be ready for action" when play starts later this week, accor
Boxing is facing "its biggest marketing effort" since the ''91 Evander Holyfield-George Foreman fight, as TVKO has "developed a massive multimedia campaign" for the March 13 Holyfield-Lennox Lewis bou
Redskins team officials have denied a request by the Jack Kent Cooke trustees to have Vinny Cerrato, a consultant to prospective owner Howard Milstein''s group, have an office at Redskin Park (WASHING
Venator Group said yesterday that it "has formed a unit to focus on Internet and catalogue sales and that it would reduce operating costs" by $100M and cut capital spending 68% this year to increase p
The WALL STREET JOURNAL''s Copetas & Thurow examine the investigation into the IOC bid scandal and note that some sponsors "are privately reviewing the possibilities of dumping the Games." Matthais Kl
ME-based American Skiing Co. (ASC) "suffered worse- than-expected financial results in the second quarter," according to Dean Lunt of the Portland (ME) PRESS-HERALD. ASC reported a $10.8M loss for the
The governing body of men''s professional tennis, based in Northeast Florida, has an opening for an eager, creative, hard-working individual to write and edit International Tennis Weekly newsletter, p
SI President Mike Klingensmith is interviewed in MEDIAWEEK and notes SI''s 34.8% sales increase during the second half of ''98: "It was a great sports environment, and a lot of that increase was carri
SI, CBS Sports, MSG and IMG have joined to present "Sports Illustrated''s 20th Century Sports Awards," a two- hour primetime TV special to be broadcast live from MSG on December 2 at 9:00pm ET on CBS.