Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
IRL Exec Dir Leo Mehl said Tuesday that CART drivers "would be welcome to participate" in the Indy 500 next May, according to Robin Miller of the INDIANAPOLIS STAR. CART''s 2000 schedule does not feat
John Elway said that he "can''t quite understand" all the criticism he has received from doing a commercial for Coors Brewing Co., according to Patrick Saunders of the DENVER POST. Elway: "I didn''t r
NBA.com TV debuted last night at 7:00pm ET with host Ahmad Rashad opening the broadcast saying, "Welcome to the start of a new era in sports television. It''s the convergence of basketball, TV and the
Redskins "fans are having [a tough] time finding" the No. 48 jersey of the NFL''s leading rusher, Stephen Davis, according to Eric Fisher of the WASHINGTON TIMES, who writes that consumers "will have
SAM KATZ, sports facility financier at Public Financial Management and Philadelphia''s GOP Mayoral candidate, was defeated by Democratic candidate JOHN STREET yesterday in a "tight race" (PHILADELPHIA
The NHRA named DALLAS GARDNER as Chair of its Board of Dirs and TOM COMPTON as President, effective January 1, 2000 (USA TODAY, 11/3). NHRA Founder WALLY PARKS will "maintain his role" on the Board an
Voters in Scottsdale, Fountain Hills and Guadalupe, AZ, approved a $535M redevelopment plan for the Los Arcos Mall, which includes a new arena for the Coyotes, according to Alexa Haussler of the ARIZO
With 100% percent of the precincts reporting, Bexar County voters approved increases in local hotel and car rental taxes to fund $146.5M of a $175M arena for the Spurs by a vote of 61% to 39% (Bexar C
St. Paul voters "threw back" Mayor Norm Coleman''s "seven-month pitch" to increase the city''s sales tax to build a $325M ballpark for the Twins, according to Duchschere & Brown of the Minneapolis STA
Beck''s North America has signed a multimillion dollar marketing partnership with ESPN/ABC Sports that will provide the beer company with an integrated marketing campaign via ESPN and "SportsCenter,"