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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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06/03/98
MASBACK RUNS THROUGH LATEST MARKETING ENDEAVORS FOR USATF

USA Track & Field (USATF) CEO Craig Masback addressed "Inside Track," a national track & field symposium last week in Eugene, OR, and spoke of the need for a "Team USA" of elite athletes and a defined

06/03/98
NO "LEONARD, PART 6": COSBY IS A HIT IN CLEVELAND DEBUT

Using "a casserole-like mix of comedic quips, quick sarcasm, serious discussion -- even terse exchange," Bill Cosby met the Cleveland press to "explain why he should be an owner" of the new Browns fra

Tags: Baltimore Ravens, Cleveland Browns, Franchises

06/03/98
EXECUTIVE TRANSACTIONS

FL-based ALW Sports Management, who has signed a letter of intent to acquire the Lightning, named STEVE NOBLE CFO. Noble will oversee all financial operations for the Lightning and the Ice Palace. Nob

Tags: ABC, Comcast-Spectacor, Madison Square Garden, Palace Sports & Entertainment, People and Pop Culture, Tampa Bay Lightning, Walt Disney

06/03/98
CANADIAN GOV'T BUTTS OUT OF BANNING TOBACCO SPONSORSHIP

Sports and cultural groups will get a five-year reprieve from the Canadian government''s "tough tobacco advertising restrictions," according to Anne Dawson of the TORONTO SUN. Canadian Health Minister

06/03/98
SPORTS ANNOUNCERS IN THE NEWS: CHANGE IN THE TIGERS' DEN

Tigers radio announcer Lary Sorensen has left the team, saying in a release that he wants "to take some time to attend my own children''s ballgames and to work out some personal matters." Jim Price wi

Tags: Detroit Tigers, NBA, NBC, Brooklyn Nets, New York Islanders, News Corp./Fox, NHL, Media, YankeeNets

06/03/98
THE BONHAM GROUP LAUNCHES NEW MARKET RESEARCH COMPANY

CO-based The Bonham Group has launched The Bonham Group Market Research Company, a new division that will measure brand awareness and consumer attitudes and track trends in the sports and entertainmen

Tags: CBS, Motorola, Nielsen, Viacom

06/03/98
NCAA SEEKS DIRECTOR OF CORPORATE MARKETING

NCAA seeks a Director of Corporate Marketing to oversee the management of all aspects of the NCAA Corporate Partner Program. The NCAA will rely on this individual to develop relationship strategies th

Tags: Classified Advertisements, NCAA

06/03/98
ESPN MAGAZINE AND SI EXECS TAKE GLOVES OFF IN GQ PROFILE

The competition between SI and ESPN Magazine is examined by Bob Drury in a GQ feature titled, "Rumble In The Asphalt Jungle." Drury writes that "despite fervent denials, the folks at ESPN are taking a

Tags: ESPN, Sports Illustrated, Media, Time Warner, Walt Disney

06/03/98
EVEN WITH RATINGS DIP, FOX READY TO TAKE ON MORE NHL GAMES

A 15% drop in playoff ratings "hasn''t soured Fox on the NHL," according to USA TODAY''s Rudy Martzke, who writes that with a two-year contract option starting in 2000, Fox "likely will opt for televi

Tags: Buffalo Sabres, Canadian Broadcasting Corp., Comcast-Spectacor, ESPN, News Corp./Fox, NHL, Philadelphia Flyers, Media, Walt Disney

06/03/98
FORTUNE SAYS JORDAN'S RULES WORTH $10B IN ECONOMIC IMPACT

"Words can no longer suffice when the subject is Michael Jordan. You need numbers," according to Johnson & Harrington of FORTUNE, who examine the financial impact Jordan has had on the economy through

Tags: ABC, Clear Channel/SFX Sports, Finance, Miami Heat, NBA, Nike, Oakley, Walt Disney

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