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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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05/11/98
LOOKING TO TISCH: GIANTS CO-OWNER THE "POINT MAN" ON NFLX

NFL Commissioner Paul Tagliabue has asked Giants co- Owner Bob Tisch to be the "point man" on the league''s new NFLX interactive entertainment centers, according to Mike Freeman of the N.Y. TIMES. The

Tags: Leagues and Governing Bodies, NFL

05/11/98
DODGERS LOOKING FOR REVENUE BOOST, BUT NOT NAMING RIGHTS

The Dodgers "are expected to seek approval" from the city of L.A. in the next several weeks "to build luxury suites" at Dodger Stadium, according to Robert Kuwada of the ORANGE COUNTY REGISTER. Dodger

Tags: Facilities, Los Angeles Dodgers, News Corp./Fox

05/11/98
NASDAQ LINKS WITH CBS NFL SHOW; NFL SALES STILL SOFT

NASDAQ "has struck a multiyear deal with CBS" to sponsor its NFL halftime show, according to sources of Langdon Brockinton of SPORTSBUSINESS JOURNAL. NASDAQ has also renewed its title sponsorship of C

Tags: ABC, CBS, ESPN, News Corp./Fox, NFL, Media, Viacom, Walt Disney

05/11/98
NIKE LOOKS TO GIVE UNDERDOG TAG THE BOOT IN SOCCER MARKET

Currently the "underdog" in the soccer market, Nike is setting 2002 as the year it expects "to catapult" to No. 1 in the industry ahead of adidas and Umbro, according to Sharon King of the N.Y. TIMES,

Tags: NBA, Nike, San Diego Chargers, Washington Nationals, Wieden Kennedy

05/11/98
REPORT: CRACKS "ALREADY SURFACING" IN WARRIORS ARENA DEAL

Cracks "are already surfacing" in the new $140M Warriors arena deal, and "once again, it looks like taxpayers will get stuck," according to Matier & Ross of the S.F. CHRONICLE. The Warriors, who have

Tags: Franchises, Golden State Warriors, NBA

05/11/98
ARE ESPN AND MLB HEADED FOR AN IN-SEASON "DIVORCE?"

MLB and ESPN are "headed for a messy, in-season divorce," with Turner Sports possibly "assuming custody of ESPN''s national cable TV baseball rights," according to Sherman & Mushnick in Saturday''s N.

Tags: Atlanta Braves, ESPN, Los Angeles Dodgers, MLB, News Corp./Fox, NFL, Media, Time Warner, Walt Disney

05/11/98
COMBINATION OF FACTORS SEEN TO LEAD TO TRIAD'S MLB FAILURE

After voters in NC''s Triad area defeated an MLB stadium tax referendum, critics of the plan said a "constellation of issues" -- not just "no-more-taxes" -- were factors in its loss, according to Taft

Tags: Facilities, MLB

05/11/98
MARINERS STILL TALKING ABOUT NAMING RIGHTS, BUT NO DEAL YET

The Mariners and the Safeco Insurance Co. "both denied they have an agreement" to sell the company naming rights for the team''s new ballpark, according to a report in the SEATTLE TIMES. Mariners Dir

Tags: Facilities, Seattle Mariners

05/11/98
OAKLEY'S NEW SNEAKERS: REVOLUTIONARY OR REVENGEFUL?

On Tuesday, Oakley will introduce a new, domestically- produced sneaker that "seems destined to be viewed either as masterstroke or fiasco," according to Starr & Kaufman of NEWSWEEK. While Oakley''s n

Tags: Nike, Oakley

05/11/98
EXECUTIVE TRANSACTIONS

The Coyotes promoted BRENDA TINNEN to Senior VP/ Marketing & Sales from VP/Sales & Service; TIM WEIL to VP/Corporate Sales from Dir of Corporate Sales; and MARK HULSEY to VP/Broadcasting from Dir of B

Tags: ECHL, Arizona Coyotes, People and Pop Culture

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