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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Sponsorship Research International USA polled 1,000 adults throughout the month of February, asking them to name the sport that they believe has the greatest growth potential. The complete results (SR
The D''Backs'' ownership structure includes the sale of $145M in limited partnerships, according to Bill Muller of the ARIZONA REPUBLIC, who added that cost overruns at Bank One Ballpark have raised t
Both the ABL and WNBA were at the women''s Final Four recruiting, and in Phoenix, Jeff Metcalfe wrote this year''s college All-Americans "truly have a choice to make" between the two leagues. WNBA Pre
Spalding''s new TV spot starring its newest endorser, Lakers G Kobe Bryant, debuted this weekend during "NBA Inside Stuff" and NBC''s "Showtime" pre-game show. The ad, created by MA-based Winstanley &
Edison International Field, the Angels'' newly renovated ballpark, received positive reviews after its debut Friday. In L.A., J.A. Adande wrote, "The good news is there was plenty that needed to be ch
Customers "mobbed" New York City shoe stores this weekend as the new black Air Jordan XIII model was released for the first time on a nonschool day, according to Bill Hutchinson of the N.Y. DAILY NEWS
The possibility of PSL fees for Maple Leaf season-ticket holders and where the team will move its fans from the best seats in Maple Leafs Gardens "should become apparent as early as May 1," according
MLB "plans to resolve the Marge Schott-General Motors case by its June meetings" as owners will consider GM''s "allegations that Schott used names of seven Reds employees to help falsify 57 car sales"
Former Browns All-Pro Thom Darden said Friday that "he has the investors lined up to make a strong run at purchasing" the expansion Browns, according to Mary Kay Cabot of the Cleveland PLAIN-DEALER. D
The NBA "is about to face a crisis" as another "wave of indictments" of league referees for tax fraud will be handed down before the end of the regular season, according to Mike Monroe of the DENVER P