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A Lighter Buzz....

Published in SportsBusiness Daily on 07 / 29 / 14

Josh Murray , a former minor league baseball player and the brother of Chiefs rookie QB Aaron Murray , last night was selected as the winner of ABC’s “The Bachelorette” ( Mult., 7/28 ).

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01/13/98
MJ TO STAR IN TWO NEW COMMERCIALS: MICHAEL JOHNSON, THAT IS

PepsiCo has signed Michael Johnson for a new Mountain Dew TV ad to air during the Winter Olympics, according to AD AGE. The BBDO Worldwide, NY, spot breaks as Coca-Cola steps up its promo "activity fo

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01/13/98
NFL TV, PART III: AN NBC SETBACK OR DOES IT WANT "MNF"?

NBC''s loss of the AFC package was the "latest blow to the must-see network, which is already reeling from the end of ''Seinfeld,''" according to Bob Raissman of the N.Y. DAILY NEWS. But it still has

Tags: ABC, CBS, Leagues and Governing Bodies, MLB, NBA, NBC, News Corp./Fox, NFL, Viacom, Walt Disney

01/13/98
WITH A STRING OF FLOPS, HAS THE SHAQ ATTACK FALLEN FLAT?

The marketing of Shaquille O''Neal is examined by Richard Wilner of the N.Y. POST, who writes that, off the court, O''Neal "is fast becoming the great shrinking man." Reebok has sent him to the TV ad

Tags: Reebok

01/13/98
FACILITY NOTES

The DENVER POST is reporting that members of the Denver City Council, "which would have to let the Broncos sever their lease at Mile High Stadium if a new stadium is built, are getting a chance to buy

Tags: Denver Broncos, Facilities

01/13/98
EXECUTIVE TRANSACTIONS

JOHN HOEFLICH was named President of CA-based Liquidmetal Golf. Hoeflich was President & CEO of HD Golf since ''96 (Liquidmetal Golf)....The AFL Nashville Kats named RYAN ALTIZER Media Relations Dir (

Tags: AFL, People and Pop Culture

01/13/98
ST. ELSEWHERE: VEECK TO SELL TEAM AND SET SIGHTS ON MLB

St. Paul Saints Owner Mike Veeck is in "the midst of two Northern League transactions that he hopes will open the door" for him to pursue an MLB franchise, according to John Millea of the Minneapolis

Tags: Franchises, Minnesota Twins, MLB, New Orleans Saints

01/13/98
WNBA MARKETING NEWS: SEARS TO INCREASE MARKETING EFFORTS

The WNBA and Sears tipped off the league''s first health and fitness initiative, WNBA Be Active presented by Sears. The grassroots program will travel to 18 cities from January to March and involve bo

Tags: General Motors, Palace Sports & Entertainment, Sears, WNBA

01/13/98
CBS WELCOMES HOME THE NFL AS AFC PACKAGE SLIPS FROM PEACOCK

CBS "has bought its way back into pro football, bouncing NBC from its longtime coverage" of AFC Sunday afternoon games with a $4B, eight-year deal, according to sources of Leonard Shapiro in a front-p

Tags: ABC, CBS, Leagues and Governing Bodies, NBC, News Corp./Fox, NFL, Viacom, Walt Disney

01/13/98
NEWS CORP. EXECS LEAVE COMPANY TO FORM NEW SPORTS TV VENTURE

Three former News Corp. and Fox Sports execs have launched SporTVision Systems, a new company focusing on high technology for sports broadcasting and related applications for stadiums, the Internet an

Tags: New York Mets, News Corp./Fox, Media, Sportvision, Walt Disney

01/13/98
AUTOWEEK GOES INSIDE THE FINANCES AT CART BEFORE ITS IPO

CART looks to raise as much as $84.1M by issuing 4.573 million shares of stock in its IPO, which would mean it hopes to sell its stock initially for $18.40 per share, once the SEC approves the offerin

Tags: Champ Car World Series, Finance, IndyCar

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