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Published in SportsBusiness Daily on 03 / 31 / 15

4.06 million – Average viewers for FS1’s first NASCAR Sprint Cup Series points race this past Sunday. The audience for the race from Martinsville ranks fourth among all FS1 telecasts all-time, behind only three Giants-Cardinals NLCS games from '14 ( THE DAILY ).

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08/09/99
NAMES IN THE NEWS

Sparks C LISA LESLIE was profiled in Sunday''s L.A. TIMES by David Wharton, who wrote that Leslie can use her "body, those eyes, to grab her own piece of pop stardom. The billboards and the guest shot

Tags: Anheuser Busch, CBS, Los Angeles Sparks, Minnesota Vikings, NASCAR, New Orleans Saints, Nike, R J Reynolds, San Francisco 49ers, Sears, Seattle Seahawks, People and Pop Culture, Tennessee Titans, Viacom, Vulcan Ventures

08/09/99
WAS IT A G'DAY FOR THE NFL DOWN UNDER? AUSSIES YAWN AT GAME

The American Bowl exhibition featuring the Broncos- Chargers Friday in Sydney, Australia, drew 73,810, but in N.Y., John Shaw writes that the crowd "was about 20,000 smaller" than what the NFL had ant

Tags: Denver Broncos, Leagues and Governing Bodies, News Corp./Fox, NFL, San Diego Chargers

08/09/99
THEY'RE NO ANGELS? IS DISNEY LOOKING TO SELL MLB INTEREST?

Although it has said "nothing publicly, the Walt Disney Company has made it known within baseball circles that it wants to sell" the Angels, according to Murray Chass in his Sunday column in the N.Y.

Tags: LA Angels, Anaheim Sports, Franchises, MLB, Walt Disney

08/09/99
MAIL BONDAGE: TEAMS SEE EMAIL AS NEW WAY TO SPEAK TO FANS

Pro sports teams are using a new e-mail technology to offer tickets, merchandise and player information directly to their fans, according to John Thorsberg of CBS MarketWatch, who noted that some team

Tags: CBS, Dallas Stars, Franchises, Southwest Sports Group, Texas Rangers, Viacom

08/09/99
GUMMY BILLS: NEW FRUIT SNACK LAUNCHED AROUND DOUG FLUTIE

Flutie Fruitie Snacks, the "third edible promotional item linked to" Bills QB Doug Flutie, will "hit the shelves" of Buffalo-area Tops Friendly Markets and Wegmans supermarkets "early next month," acc

Tags: Buffalo Bills

08/09/99
NFL WORKS WITH ASSISTANT COACHES TO MAKE BENEFIT PROGRESS

The NFL has "addressed many" of the concerns of the league''s assistant coaches through a "series of agreements ... that were kept secret until recently," according to Mike Freeman of the N.Y. TIMES.

Tags: Leagues and Governing Bodies, NFL

08/09/99
CABLEVISION SAYS SENIOR GOLF SPONSORSHIP KEY TO N.Y. VISION

Cablevision Senior VP/Business Products Kevin Curran was interviewed on CNNfn''s "Biz Buzz" on Friday and discussed the company''s title sponsorship of this past weekend''s Senior PGA Tour Long Island

Tags: Cablevision, PGA Tour

08/09/99
FRANCHISE NOTES

GREEN DAY: In Atlanta, Jeffrey Denberg: "There''s talk that the Celtics are for sale and dumping salary to make the franchise more attractive" (ATLANTA CONSTITUTION, 8/8). KEEPING AN EYE ON THE MARKET

Tags: Boston Celtics, Carolina Panthers, Cincinnati Bengals, Cleveland Indians, Dallas Stars, Franchises, Minnesota Twins, Minnesota Wild, MLB, NFL, Philadelphia Eagles, San Diego Padres, Seattle Mariners, Seattle Seahawks, Southwest Sports Group, Tampa Bay Rays, Texas Rangers, Vulcan Ventures

08/09/99
NAMES & FACES: THINGS LOOK FINE AND BRANDI FOR CHASTAIN

SOCCER: U.S. women''s soccer team D Brandi Chastain has inked deals with Volvo, SportsMark, Gallery Furniture and Total Sports to "serve as a spokeswoman or endorser," according to Liz Mullen of the S

Tags: Champ Car World Series, Clear Channel/SFX Sports, IndyCar, Manchester United, MLB, Nike

08/09/99
EXECUTIVE TRANSACTIONS

The SPORTSBUSINESS JOURNAL''s Andy Bernstein reports that KAITY LACEY was named Dir of Sports Marketing at PepsiCo as part of the unit''s reorganization. MIKE MCCANN, who "previously headed the group

Tags: Arizona Diamondbacks, ESPN, Kansas City Royals, PepsiCo, Arizona Coyotes, People and Pop Culture, Walt Disney

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