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Published in SportsBusiness Daily on 10 / 20 / 17

Friday NFL Network will air " NFL Films Presents : Touchdown In Israel " tonight at 8:00pm ET. The show follows the journey of Patriots Owner Robert Kraft and 18 Pro Football HOFers to Israel. Saturday MSG Networks will roll out its fall programming lineup, including the return of "T...

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05/24/04
NHL Marketing News & Notes

Actor Keanu Reeves will appear in a new spot titled "Sacrifice" as part of the NHL's "Hockey ... Get it? Get it!" campaign. Produced by NHL Productions, the spot debuts tomorrow during Game One of the

Tags: ABC, Calgary Flames, CBC, Comcast-Spectacor, ESPN, Hockey, Maple Leaf Sports and Entertainment, NHL, Canucks Sports and Entertainment, Philadelphia Flyers, Seattle Storm, Tampa Bay Lightning, Toronto Maple Leafs, Vancouver Canucks, Walt Disney

05/24/04
Closing Bell, May 24, 2004

The Daily Insider Afternoon News & Headlines Monday, May 24, 2004 4:00pm ET Print The Closing Bell Pa ...

Tags: Closing Bell

05/24/04
Overnight Nielsen Ratings

The following lists overnight Nielsen ratings from weekend sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR WNBA: Mercury-Sun 5/22 ABC 4:00-6:00pm 1.0/3 "PGA Tour 18: Road Trip-Part II" 5/22 CBS

Tags: ABC, Baseball, Basketball, CBS, Connecticut Sun, Football, Golf, Home Depot, MLB, NBC, NFL, PGA Tour, Viacom, Walt Disney, WNBA

05/24/04
Executive Transactions

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports JOHN JAESTROM is joining The Marketing Arm as President & CEO. Jaestrom, who most recently led the Dallas office of ad agency Rapp Collins,

Tags: Houston Rockets, New Orleans Pelicans, Phoenix Suns, People and Pop Culture, USTA

05/24/04
French Open Player Deals

The following lists the on-court endorsements for the top seeds at Roland Garros, listed by seed. Included are the player's agency, racket deal, clothing deal and footwear deal. NOTES: TBD = Shoe sele

05/24/04
Marketplace Round-Up

THERE GOES THE SUN-OCO? In Winston-Salem, Mike Mulhern wrote that "word on the street" has NASCAR "ready to bail out of its sponsorship deal with Sunoco as the official fuel in order to make a more lu

Tags: Basketball, Football, Horse Racing, Motorsports, NASCAR, Nike

05/24/04
NYC2012 Members Step Up

Olympians and celebrities, who have "played prominent roles at various points in the past, will be assuming an even more significant role" within NYC2012 as the competition for the 2012 Games "moves i

Tags: Olympics

05/24/04
Ford Championship Upheavel

Last week's firing of Ford Championship at Doral Tournament Dir Tom Neville came as Ford and the PGA Tour together "forced out Neville," according to three sources of the Ft. Lauderdale SUN-SENTINEL's

Tags: Bank of America, Golf, PGA Tour

05/24/04
Colts Debut New Uniforms

The Colts on Friday debuted their new uniforms at a local Galyans Sports & Outdoor store and Mike Chappell of the INDIANAPOLIS STAR wrote, "The changes are more subtle than sweeping. The predominant b

Tags: Football, Franchises, Indianapolis Colts, San Diego Chargers

05/24/04
Hotel Chain Inks Two Deals

Choice Hotels has signed on as the exclusive hotel advertiser during Olympic telecasts this August on NBC, MSNBC, CNBC and Bravo. The ads will promote the company's fall promotional campaign (Choice H

Tags: ESPN, Golf, LPGA, NBC, Olympics, Walt Disney

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