L.A. TIMES REPORTS MONTANA TO RETIRE NEXT WEEK

JOE MONTANA will announce his retirement next week in a ceremony in San Francisco, according to Bill Plashke in this morning''s L.A. TIMES. Plashke reports that Montana''s relatives have already flown

Tags: Kansas City Chiefs, People and Pop Culture

WILSON TO LAUNCH MAJOR TENNIS BALL CAMPAIGN

Wilson Sporting Goods will begin a 3-month sweepstakes promotion in May aimed at maintaining new sales momentum for its tennis balls, "which last year gained a few points to top 40% market share." Wil

Tags: Wilson Sporting Goods

VALVOLINE TO LAUNCH PROMOTIONS AROUND INDY 500

Valvoline will put $11.5M into consumer promotions for the Indy 500 and a NASCAR circuit-based giveaway program involving 55,000 retail outlets. Valvoline plans an $8M promotion around the Indy 500 th

Tags: Anheuser Busch, Coca-Cola, General Motors, NASCAR, Pennzoil, Sears

THE SMART CARD IS COMING TO JACKSONVILLE FOOTBALL GAMES

Concession stands at Jaguar home games will be equipped to handle smart cards, pre-paid debit cards that look like credit cards. When a person makes a purchase at the stadium with the card, a cashier

VIRTUAL ADS COMING SOON

New video insertion technology which can allow a stadium or arena advertisement to look different to a TV viewer will be demonstrated by David Sarnoff Research Center at the Nat''l Association of Broa

MURDOCH LOOKS TO CREATE EURO- AUSTRALIAN RUGBY "SUPER LEAGUE"

Rupert Murdoch''s News Corp. claims it has enough committed support from Australian players and coaches, and from English and New Zealand authorities to make a new global Rugby Super League a reality

Tags: BSkyB, Leagues and Governing Bodies, News Corp./Fox

BASEBALL BACK IN BUSINESS: "PLAY BALL!" CAMPAIGN ON THE WAY

According to several team execs, a national TV, radio and outdoor campaign by Partners & Shevack, New York, "is awaiting final approval from a league committee charged with creating an integrated mark

Tags: ABC, Atlanta Braves, CBS, Leagues and Governing Bodies, MLB, News Corp./Fox, NHL, Philadelphia Phillies, Time Warner, Viacom, Walt Disney

EXECUTIVE DIRECTOR OF TARGET CENTER DANA WARG PROFILED

DANA WARG, Executive Director of the Target Center and VP of Ogden Entertainment Services, is the focus of an extensive piece in the Minneapolis STAR- TRIBUNE. Warg, 47, is "quick on his feet. Fluent

Tags: AFL, ATP, NHL, People and Pop Culture

SCHOTT, HOFMANN MAY NOT BE AIMING FOR STRAIGHT A'S

The sale of the A''s from the Haas family to the Ken Hofmann- Steve Schott group "may be perilously close to falling apart," according to Pedro Gomez in this morning''s SACRAMENTO BEE. Gomez reports t

Tags: Anheuser Busch, Franchises, MLB, Oakland Athletics

QUOTE OF THE DAY

"I think Don and the players will live to regret that one." -- Former MLBPA head Marvin Miller, on the players'' acceptance of some form of luxury tax (Toronto GLOBE & MAIL, 4/11).

Tags: Front Page