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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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12/07/99
FACILITY NOTES

In Cleveland, Grant & Quinn write that the cost of Cleveland Browns Stadium "could go as high as" $314M, which is more than Mayor Michael White''s original estimate of $247M. Cleveland City Council me

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12/07/99
NHL BOARD OF GOVERNORS MEETINGS COULD SEE TALK OF INT'L TEAM

When the NHL''s Board of Governors meetings begin today in Boca Raton, FL, Senators Chair Rod Bryden is expected to "let the governors know he needs a decision from" the federal government on tax reli

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12/07/99
NHL LASHIN' OUT AT YASHIN: TO FILE GRIEVANCE AGAINST NHLPA

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12/07/99
CAL CAN DROP OUT: OILERS LEADER NICHOLS LOOKS TO SELL STAKE

Cal Nichols, the "man most responsible for putting" the 37-member Edmonton Investors Group together to purchase the Oilers, is "negotiating a buyout of his share in the team," according to Dan Barnes

Tags: Edmonton Oilers, Franchises

12/07/99
PEPSICO INCREASES MLS STAKE, WITH AQUAFINA'S FOUR-YEAR DEAL

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12/07/99
ARE NIKE SHOES PART OF PENNY'S WOES; ADIDAS RE-UPS W/KOBE

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12/07/99
IS THIS THE WEEK THAT WILL DETERMINE SAMARANCH'S LEGACY?

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12/07/99
MARKETPLACE ROUND-UP

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12/07/99
CITY OF MONTREAL VOTES TO REMAIN AN INVESTOR IN LES EXPOS

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12/07/99
JUST A REMINDER! THE DAILY OFFERS ENHANCED E-MAIL VERSION

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