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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
SportsFan Enterprises, which runs SportsFan Radio Network, teamed with Players Communication Network to develop the SportsFan ProPlayer Network, which is "designed to create a breeding ground for futu
REGGIE WHITE and execs of the planned REGGIE WHITE STUDIOS (RWS) said yesterday that Denver "is being considered for at least a portion" of the new film and TV production company, according to Steve R
Lycos, Inc. has become title sponsor of the NASCAR Busch Grand National race, June 14 at Pikes Peak Int''l Raceway in CO. The "Lycos.com 250" will be televised on ESPN. Lycos, which also sponsors the
Nike plans to introduce four new golf balls, at various price ranges, at the PGA International Golf Show in Las Vegas, August 22-24 (GOLFWEEK, 6/6 issue)....TX-based Team Mouse will offer its sports c
Former Big 12 Conference Commissioner STEVE HATCHELL will become Commissioner of the Pro Rodeo Cowboys Association, beginning August 1 (DALLAS MORNING NEWS, 6/11). ...JOHN MCGUINESS was named the new
Callaway Golf''s Special Counsel LEONARD DECOF, who was brought on "in anticipation of a major confrontation" with the USGA over the technological advancements of golf clubs, "became involved because
The Oakland City Council "has approved a proposal to settle all differences" with the Raiders "and keep massive public debt from growing any larger," according to Laura Counts of the OAKLAND TRIBUNE.
The use of six high school athletes in 60-second TV ads for Puma and its newest basketball shoe "has ignited protest from Chicago administrators," according to USA TODAY''s Carolyn White. Jim Flynn of
OR-based Wieden & Kennedy, "citing cutbacks in Nike advertising, has laid off about" 10% of its work force, as 37 of the agency''s 350 employees "were cut," according to AD AGE. While W&K has picked u
On SportsFan Radio''s "Just A Minute With Keith Olbermann" this morning, Olbermann cited recent figures from the Hollywood Reporter showing that ratings for ESPN''s "SportsCenter" had dropped, which w