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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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05/01/98
MEDIA NOTES

In N.Y., Bill Carter writes that NBC has taken the "first steps" toward becoming the first broadcast net to establish a "regular business in direct marketing to viewers through toll-free phone numbers

Tags: Comcast-Spectacor, Houston Rockets, NBA, NBC, News Corp./Fox, Media, Utah Jazz

05/01/98
BLAZERS' DECISION ON RADIO ANNOUNCER'S FUTURE ANGERS AFFILS

At least five affils of the Trail Blazers radio network "are considering reducing or eliminating game coverage because of Bill Schonely''s pending departure as the team''s play-by-play announcer," acc

Tags: Portland Trail Blazers, Media, Vulcan Ventures

05/01/98
RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS

The following lists ratings from last weekend''s network sporting events. All times are ET. The numbers are from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR MLS: Clash-MetroStars 4/25 ABC 2:

Tags: ABC, Cablevision, CBS, Chicago Bulls, Cleveland Cavaliers, Houston Rockets, Indiana Pacers, Los Angeles Lakers, Miami Heat, MLS, NASCAR, NBA, NBC, Brooklyn Nets, New York Knicks, News Corp./Fox, NHL, PGA Tour, Phoenix Suns, San Antonio Spurs, Seattle Mariners, Media, TBS/TNT, Time Warner, Utah Jazz, Viacom, Walt Disney, YankeeNets

05/01/98
HOUSTON WANTS COMMITMENT FROM MLB THAT ASTROS WILL STAY

MLB "is balking at Houston''s attempt to extract a promise the Astros will play at least 30 years in the ballpark being built downtown," according to John Williams of the HOUSTON CHRONICLE. Astros Own

Tags: Anheuser Busch, Franchises, Houston Astros, MLB

05/01/98
SPIKE LEE AND RAY ALLEN SHOW THEY BOTH GOT GAME IN FILM

"He Got Game," a SPIKE LEE film starring DENZEL WASHINGTON and Bucks G RAY ALLEN, opens nationwide in theaters today. The Touchstone Pictures presentation tells the story of Jesus Shuttlesworth (Allen

Tags: CBS, Milwaukee Bucks, NBA, Sports Illustrated, People and Pop Culture, Viacom

05/01/98
DISNEY WISHES UPON A STARWAVE, BUYS REMAINDER OF NET COMPANY

Disney has exercised its option to purchase Paul Allen''s remaining interest in Starwave Corporation. Last year, Disney made an initial investment in Seattle-based Starwave and formed two joint-ventur

Tags: ESPN, Media, Walt Disney

05/01/98
MLB SETTLES ADIDAS SUIT; ANNOUNCES ON-FIELD LICENSEES

MLB, the Yankees and adidas announced a settlement of litigation which has led to adidas and MLB entering into an industry-wide national license and worldwide advertising rights agreement. The Yankees

Tags: MLB, New York Yankees, Nike, Reebok, Washington Nationals, YankeeNets

05/01/98
CUOMO COULD BE INCLUDED IN STEINBRENNER STADIUM BRAINTRUST

"Concerned about the intense political maneuvering over whether -- and where -- to build a new stadium" for the Yankees, team Owner George Steinbrenner will not make a decision about the ball club''s

Tags: Facilities, HOK Sports, New York Yankees, YankeeNets

05/01/98
MANAGER, INTERACTIVE PROGRAMMING DEVELOPMENT FOR NYC COMPANY

A New York City-based pro sports/entertainment organization is seeking a Manager of Interactive Programming Development. Responsibilities include managing daily editorial development for the organizat

Tags: Classified Advertisements

05/01/98
EXECUTIVE TRANSACTIONS

Bucs GM RICH MCKAY signed a five-year contract extension through 2002. Team execs "hinted" that McKay''s salary is "slightly more than" $1M a year (TAMPA TRIBUNE, 5/1)....RICHARD BATTISTA has been nam

Tags: BBDO, News Corp./Fox, PepsiCo, People and Pop Culture, Tampa Bay Buccaneers

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