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Nielsen Launches New Vertical To Measure Esports Sponsorship Value

Published in SportsBusiness Daily on 08 / 17 / 17

Nielsen today announced the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: (1) New international viewer data in the U.K., France, Germany, China, South Korea and...

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Franchise Notes

In N.Y., Lovett & Fermino report Gov. George Pataki's state budget includes a proposal for a 4% surcharge "on admissions to college and pro sporting events and amusement parks. The new surcharge would

Tags: ESPN, Football, Franchises, New York Yankees, Walt Disney, Washington Redskins

Spons-o-Meter: Host Committee

THE DAILY continues "Spons-o-Meter," a comprehensive list of the official corporate partners of various leagues, governing bodies and events. Today: The Houston Super Bowl XXXVIII Host Committee. The

Tags: CBS, Events and Attractions, Football, Viacom

Bright Lights Shining On Houston

Texans Owner Bob McNair and NFL Commissioner Paul Tagliabue appeared on NFL Network's "NFL Total Access" with host Rich Eisen last night. McNair said Panthers Owner Jerry Richardson and Patriots Owner

Tags: Carolina Panthers, Events and Attractions, Football, Houston Texans, New England Patriots, NFL

Marketplace Round-Up

At Texas Motor Speedway Wednesday before about 100 media members, facility guests and officials, NASCAR driver Jimmy Spencer addressed Toyota's entry into the NASCAR Craftsman Truck Series. Spencer: "

Tags: Baseball, Basketball, Cleveland Cavaliers, Coca-Cola, Comcast-Spectacor, Detroit Pistons, General Motors, Motorsports, NASCAR, NBA, Nike, Philadelphia 76ers, Philadelphia Phillies, Speedway Motorsports Inc., Toyota

Super Bowl Names & Faces

Panthers QB Jake Delhomme and Patriots CB Ty Law will appear together wearing milk mustaches for a new "got milk?" ad that will appear only in Friday's USA Today (THE DAILY). HEALTH CONSCIOUS: USA TOD

Tags: Carolina Panthers, CBS, Denver Broncos, Edmonton Oilers, Football, Houston Texans, Minnesota Vikings, MLB, NASCAR, NBA, New England Patriots, NFL, NHL, Reebok, Sports Illustrated, Tennessee Titans, Viacom

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

Lingerie Bowl Producer Speaks

Lingerie Bowl Exec Producer Mitchell Mortaza appeared on ESPNews last night to discuss the PPV event airing opposite the Super Bowl halftime show on CBS. Mortaza said PPV buys are projected to double

Tags: CBS, ESPN, Football, Media, Viacom, Walt Disney

Reebok Releases Q4 Earnings

Reebok reported quarterly earnings of $28.1M, or $0.44 per share, up about 70% from its year-ago profit of $16.5M, or $0.27, according to Leticia Williams of CBS MARKETWATCH. Sales rose 11% in Q4 to $

Tags: CBS, Finance, Reebok, Viacom

NFL Media News & Notes

TSN has reached a new four-year agreement with the NFL to televise 25 games each season through '07. The deal includes exclusive Canadian coverage of 18 Sunday night games, which will be televised in

Tags: CBS, Football, NFL, Media, Viacom

Time Warner Reports Earnings

Time Warner's Q4 and full-year '03 revenue each rose 6% to $10.9B and $40B, respectively, "posting gains at all units except AOL," according to Jill Goldsmith of DAILY VARIETY, who notes Time Warner s

Tags: Atlanta Hawks, Basketball, Finance, Hockey

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