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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
ESPN''s ratings for its opening day coverage of the World Cup were down 57% from ''94, according to an AP report in the N.Y. TIMES. The Brazil-Scotland match earned a 0.8 cable rating, down from the '
USA Basketball (USAB) President Russ Granik said over the weekend that USAB "may have to go back to using collegians for international events in the wake of news that NBA players will stay home this s
A crowd of 47,546 watched the Rhein Fire defeat the Frankfurt Galaxy in yesterday''s NFL Europe World Bowl at Frankfurt''s Waldstadion, according to Tom Pedulla of USA TODAY. During the regular season
FOX RATINGS: The D''Backs have been a "powerful lead-in" for "Fox Sports News Prime Time" in the Phoenix market. On nights when the show airs after games end at 10:00pm PT or later, viewership is up 2
Following tomorrow night''s anticipated sellout for Game Four of the Stanley Cup Finals, the Capitals will have sold 200,750 tickets to 11 postseason home games, generating an estimated $15M, accordin
In a front-page story in the HARTFORD COURANT, sub- titled, "Whalers Loss Hurt, But Hartford Still Dreams Of Big-League Glory," Desmond Conner reported that Hartford''s chances of getting another majo
Leading Edge Technologies (LET), creators of ProLink, hired PAUL SEMBER to serve as VP/Sales & Marketing. Sember will oversee marketing, promotions, sales programming and advertising for LET (LET)....
At MLB''s owners meetings in Seattle last week, Rockies Chair Jerry McMorris, who has led the search committee for a new MLB commissioner, said, "My sense is that the draft (Bud Selig) movement is str
T-Wolves Owner Glen Taylor "is assembling an ownership group to attempt to buy the Vikings," according to Zgoda & Hartman of the Minneapolis STAR-TRIBUNE. Taylor, whose group includes Rockets Owner Le
SportsLine USA CEO Michael Levy said his company is "steadily increasing its revenue and looks to become profitable in 2000," according to a report in the WALL STREET JOURNAL. Levy: "[L]ast year our r