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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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06/15/98
WORLD CUP NOTES: RATINGS DOWN FOR ESPN OPENER

ESPN''s ratings for its opening day coverage of the World Cup were down 57% from ''94, according to an AP report in the N.Y. TIMES. The Brazil-Scotland match earned a 0.8 cable rating, down from the '

Tags: ABC, ESPN, Events and Attractions, Walt Disney

06/15/98
GRANIK SAYS USA BASKETBALL MAY GO BACK TO COLLEGE PLAYERS

USA Basketball (USAB) President Russ Granik said over the weekend that USAB "may have to go back to using collegians for international events in the wake of news that NBA players will stay home this s

Tags: Chicago Bulls, Leagues and Governing Bodies, NBA, NBC, NFL, TBS/TNT

06/15/98
DO YOU BELIEVE IN MIRACLES? RHEIN FIRE WINS THE WORLD BOWL

A crowd of 47,546 watched the Rhein Fire defeat the Frankfurt Galaxy in yesterday''s NFL Europe World Bowl at Frankfurt''s Waldstadion, according to Tom Pedulla of USA TODAY. During the regular season

Tags: AEG, Leagues and Governing Bodies, Los Angeles Galaxy, NFL

06/15/98
MEDIA NOTES

FOX RATINGS: The D''Backs have been a "powerful lead-in" for "Fox Sports News Prime Time" in the Phoenix market. On nights when the show airs after games end at 10:00pm PT or later, viewership is up 2

Tags: Arizona Diamondbacks, ESPN, New York Mets, News Corp./Fox, Media, Walt Disney

06/15/98
CAPITAL GAINS: CAPPING OFF A REWARDING STANLEY CUP RUN

Following tomorrow night''s anticipated sellout for Game Four of the Stanley Cup Finals, the Capitals will have sold 200,750 tickets to 11 postseason home games, generating an estimated $15M, accordin

Tags: Comcast-Spectacor, Franchises, News Corp./Fox, NHL, Washington Capitals

06/15/98
HARTFORD WANTS ANOTHER SHOT AT THE SHOW, DOES IT MEASURE UP?

In a front-page story in the HARTFORD COURANT, sub- titled, "Whalers Loss Hurt, But Hartford Still Dreams Of Big-League Glory," Desmond Conner reported that Hartford''s chances of getting another majo

Tags: Facilities, NFL

06/15/98
EXECUTIVE TRANSACTIONS

Leading Edge Technologies (LET), creators of ProLink, hired PAUL SEMBER to serve as VP/Sales & Marketing. Sember will oversee marketing, promotions, sales programming and advertising for LET (LET)....

Tags: CBS, Cincinnati Bengals, Detroit Pistons, NHL, Palace Sports & Entertainment, People and Pop Culture, Viacom

06/15/98
SELIG REPORTEDLY CLOSE TO BEING NAMED FULL-TIME COMMISSIONER

At MLB''s owners meetings in Seattle last week, Rockies Chair Jerry McMorris, who has led the search committee for a new MLB commissioner, said, "My sense is that the draft (Bud Selig) movement is str

Tags: Anheuser Busch, Colorado Rockies, Leagues and Governing Bodies, MLB

06/15/98
HUNGRY LIKE A T-WOLF? TAYLOR ASSEMBLING PACK TO BUY VIKES

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Tags: Franchises, Houston Rockets, Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, NBA, NFL

06/15/98
SPORTSLINE CEO PREDICTS PROFITS BY THE YEAR 2000

SportsLine USA CEO Michael Levy said his company is "steadily increasing its revenue and looks to become profitable in 2000," according to a report in the WALL STREET JOURNAL. Levy: "[L]ast year our r

Tags: NBA, NFL, Media, Walt Disney

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