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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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12/10/99
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12/10/99
RAISSMAN GIVES MSG NETWORK HEAT FOR DUCKING STRIP CLUB STORY

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12/10/99
CBC'S SPORTS VET ALAN CLARK MOVES INTO BIZ DEVELOPMENT ROLE

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