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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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02/25/98
ESPN ANNOUNCES CHANGES IN SALES AND MARKETING DEPARTMENTS

ESPN announced that PAUL SLAGLE has been promoted to VP/Integrated Sales & Marketing. Slagle had been Dir of Integrated Sales & Marketing, a position to which RANDY GERSTENBLATT has now been named. Ge

Tags: ABC, ESPN, News Corp./Fox, People and Pop Culture, Walt Disney

02/25/98
NAMES IN THE NEWS

In N.Y., Neal Travis reported that Marquee Group CEO BOB GUTKOWSKI has pitched a story to "Law and Order" creator DICK WOLF "about a certain athlete''s story and what a great TV series it would make"

Tags: NBC, New York Jets, People and Pop Culture, Walt Disney

02/25/98
FOX BROADCASTING SEEKS ASSISTANT BRAND MANAGER

Fox Broadcasting is seeking an individual with a knowledge and interest in sports to be responsible for developing and executing marketing plans for video and computer game releases. This will include

Tags: Classified Advertisements, News Corp./Fox

02/25/98
PEPSI'S MLB INITIATIVE DESIGNED TO HIT GRASS-ROOTS LEVEL

PepsiCo is putting the "bulk" of its MLB sponsorship dollars behind a sampling program, "Takin'' It To The Fields," designed to get Pepsi, Pepsi branded coolers and equipment bags onto the fields of t

Tags: MLB, PepsiCo

02/25/98
COMCAST REPORTS WIDER THAN EXPECTED LOSSES IN FOURTH QUARTER

Comcast Corp. reported "much wider losses" for its fourth quarter of ''97 and the full year ended December 31, although annual revenues increased 21.6%, according to Richard Morgan of VARIETY. Comcast

Tags: Comcast-Spectacor, Finance, Sprint

02/25/98
THE BART MAN GETS EARLY RAVES; WTA'S GLAMOUR GIRLS IN DETOUR

Bart McGuire, the WTA Tour''s new CEO, is profiled by Andrea Leand of TENNIS WEEK under the header, "The Peacemaker." McGuire has "restored order to a tour hopelessly stymied by coup attempts, back-bi

Tags: Leagues and Governing Bodies, WNBA

02/25/98
EXECUTIVE TRANSACTIONS

BRANDWEEK''s Terry Lefton reports that CHIP CAMPBELL has left Clarion/Performance Prop. for IMG''s NY-based corporate consulting group. Lefton adds that Nike is seeking a GROUP DIRECTOR for its Michae

Tags: IMG, Nike, People and Pop Culture

02/25/98
MARINERS SIGN PARTNERSHIP WITH JAPAN'S ORIX BLUE WAVE

The Mariners have signed a two-year working agreement with the Japanese Pacific League''s Orix Blue Wave. The deal includes the exchange of coaches, players, front office staff and scouting informatio

Tags: Franchises, Seattle Mariners

02/25/98
DEADLINE PASSES IN ISLES DEAL, GLUCKSTERN'S BID IN JEOPARDY

The 5:00pm ET deadline for closing the sale of the Islanders to Steven Gluckstern "passed yesterday without a compromise" between PA-based Spectacor Management Group and Gluckstern''s group (N.Y. TIME

Tags: Franchises, New York Islanders, NHL

02/25/98
SCHOOL DAZE: UNIV. OF WA INKS DEAL WITH PAUL ALLEN'S ASM

Paul Allen-owned Action Sports Media (ASM) has signed an eight-year marketing deal with the Univ. of WA to market and sell sponsorship packages for Husky athletics that will include signage in five at

Tags: Nike

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