THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

52-WEEK COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 20 7/8 -1/8 20 7/8 24 1/8 18 3/4 900 Cobra Golf CBRA 29 3/4 +2 1/2 27 3/4 41 1/2 13 3/8 744500 Converse CVE 9 5/8 +1/8 9 1/2 12 5/8

Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Fortune Brands/Acushnet, Nike, Reebok, The Back of the Book

EXECUTIVE TRANSACTIONS

Softball-equipment manufacturer Worth, Inc., announced that brothers ROBERT PARISH, JOHN PARISH, JR., and CHARLES PARISH will assume leadership of the company. Robert Parish has been named the new Pre

Tags: Edmonton Oilers, Miami Dolphins, People and Pop Culture, Wilson Sporting Goods

BEARS LOOKING TO HIBERNATE IN THE SUBURBS

Sources familiar with plans to move the Bears to a new stadium say that team President Michael McCaskey is looking at three suburban sites -- two in DuPage County and one in Cook County. Although spec

Tags: Chicago Bears, Facilities

BASEBALL BACK IN BUSINESS: "PLAY BALL!" CAMPAIGN ON THE WAY

According to several team execs, a national TV, radio and outdoor campaign by Partners & Shevack, New York, "is awaiting final approval from a league committee charged with creating an integrated mark

Tags: ABC, Atlanta Braves, CBS, Leagues and Governing Bodies, MLB, News Corp./Fox, NHL, Philadelphia Phillies, Time Warner, Viacom, Walt Disney

WILSON TO LAUNCH MAJOR TENNIS BALL CAMPAIGN

Wilson Sporting Goods will begin a 3-month sweepstakes promotion in May aimed at maintaining new sales momentum for its tennis balls, "which last year gained a few points to top 40% market share." Wil

Tags: Wilson Sporting Goods

CBS PROFITS SINK 68%, PARTLY DUE TO LOSS OF SPORTS

CBS Chair Laurence Tisch "stunned Wall Street" by revealing that 1st quarter profits sank 68% -- "far lower than the market expected." The figures "further tarnish" the network''s image on Wall Street

Tags: CBS, News Corp./Fox, NFL, Media, Viacom

VALVOLINE TO LAUNCH PROMOTIONS AROUND INDY 500

Valvoline will put $11.5M into consumer promotions for the Indy 500 and a NASCAR circuit-based giveaway program involving 55,000 retail outlets. Valvoline plans an $8M promotion around the Indy 500 th

Tags: Anheuser Busch, Coca-Cola, General Motors, NASCAR, Pennzoil, Sears

McDONALD'S GETS ITS TIE-IN ON GEORGIA TECH'S CAMPUS

A month after being declared unconstitutional by the state of GA, a renegotiated $5.5M sponsorship deal between McDonald''s and the Georgia Tech Athletic Association "got the legal seal of approval" f

Tags: McDonald's

SOMEBODY GET A SHOVEL! CFL TO AWAKEN POSSE FROM THE DEAD

In a deal said to be "99 percent done," the CFL has revived the Las Vegas'' Posse''s attempt to move to Jackson, MS, as the CA investors who own the team apparently have agreed to sell their shares to

Tags: CFL, Franchises

VIRTUAL ADS COMING SOON

New video insertion technology which can allow a stadium or arena advertisement to look different to a TV viewer will be demonstrated by David Sarnoff Research Center at the Nat''l Association of Broa