Gisele To Endorse Under Armour IMG Names Brodkin President of Business Affairs Water Brand Names Football Endorsers Nicktoons Adds Sports Content Block Eagles Debut Ad Campaign Braves Plan Ground-Breaking Ceremony NFL Suspends, Fines Jim Irsay Overnight Ratings: PGA Tour, U.S. Open Rave Reviews For McLane Stadium T'Wolves Set Sales Record In Wake Of Love Trade
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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Lightning President & CEO Steve Oto resigned yesterday to pursue other opportunities outside the organization. Chuck Hasegawa, an international business advisor for Okubo International, was named inte
The following lists overnight ratings from some of the weekend''s network sporting events. All times are ET. The numbers are from the networks (THE DAILY). EVENT DATE NET TIME RAT/SHR CBS Sports Spect
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"Already reeling from infinitesimal TV ratings in the U.S.," the NHL is now faced with conference semifinal pairings involving Buffalo, Montreal and Ottawa, according to Filip Bondy of the N.Y. DAILY
NFL Commissioner Paul Tagliabue "has called for a meeting" with prospective Vikings Owner Tom Clancy to discuss the sale of the team, according to Jeff Seidel of the ST. PAUL PIONEER PRESS. The meetin
In Atlanta, Prentis Rogers reports that beginning tonight, CNN''s nightly sportscast at 11:00pm will revert to its old name "Sports Tonight." Rogers adds that the name "CNN/SI" was "causing some confu
In response to a proposed rate increase for ESPN, some cable companies are "considering the possibility of setting up two programming tiers -- one with sports and ESPN, one without -- aiming to give c
The Devil Rays have averaged 31,605 tickets sold for their first 13 games in the 45,200-seat Tropicana Field, with only the opener a sellout, according to Parks & Topkin of the ST. PETERSBURG TIMES. A
The Angels "are once again courting the Latino community," seven years after canceling their Spanish- language radio broadcasts, according to Kevin Baxter of the L.A. TIMES. The Angels "have resurrect
The Whitbread Round the World Race will be called The Volvo Ocean Race after June 1 as the Swedish car company has acquired sponsorship rights to the yacht race, according to Steve Walters of the Ft.
The Colts have teamed with IN-based Huntington Bank to "offer a specially designed checking account to Colts fans," the "first of its kind among NFL teams," according to Sean Horgan of the INDIANAPOLI