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Beckham Plays Final Game Wearing Specially Designed Adidas Cleats05 / 19 / 13
David Beckham yesterday played his final professional soccer game, as fans "chanted his name before the game, and they chanted some more when he was finished." Beckham said, "It's been very special to finish my career here" ( AP, 5/19 ). Beckham reportedly used miadidas.com to design the ...
In the latest edition of ADVERTISING AGE, Jeff Jensen profiles the ongoing growth of Streetball Partners, the creator of Hoop-It-Up. The company, whose staff has grown from seven when it began to 85 t
The Alamodome recently welcomed a new CFL tenant. The team, to be called the San Antonio Texans, will join the Spurs in the two-year-old dome. The Spurs moved to the city-owned facility from the Hemis
In Boston, Chris Reidy examines New Balance''s fight with the FTC over the use of the words "Made in the USA" on their shoes. Last September, the FTC filed a complaint against New Balance because the
Madison Square Garden, settling a lawsuit brought by the Justice Department, "agreed not to display cigarette advertising where it can be seen in television broadcasts of sporting events." Justice sue
The prospects of a ''98 gubernatorial run in Alabama by "conservative" Suns superstar CHARLES BARKLEY is examined by Gene Owens of NEWHOUSE NEWS. Owens lists several of Barkley''s "political assets,"
Following the lead of the NBA, the NFL and its teams will have access to a range of national and local TV audience info under a new five-year deal with Nielsen Media Research. Nielsen''s newly-formed
American Sports Data conducted a nationwide study of 14,164 Americans in January 1995. Among the findings: Health club memberships climbed by 10% for the second straight year; treadmill exercise is st
CFL Commissioner Larry Smith announced that he was suspending the Las Vegas Posse franchise for the ''95 season, leaving the league "with a cumbersome 13 teams, an unbalanced schedule and a seeming cr
Bo Jackson, "who turned his two-sport stardom into a hit feature of celebrity marketing, is retiring from baseball, ending one of America''s great sports stories." Jackson has signed with a talent age
MLB umpires were "rebuffed" by owners in their contract demands leaving the real possibility that ownership''s lockout will continue through exhibition games. MLBUA Exec Dir Richie Phillips: "I though