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Coca-Cola in a statement today announced that North America President of Sparkling Brands & Strategic Marketing WENDY CLARK "will return to that role on April 6 after a three-month leave ." Clark and Coke "never confirmed the nature of Ms. Clark's outside project," but it was "widely reported...
ON THE TOUR: WTA Tour CEO Bart McGuire said that "a dozen or so companies are interested" in the Tour''s vacant title sponsorship, but "some are trying to gauge whether the current phenomenal televisi
All is "eerily quiet" in L.A.''s "fleeting bid to land the NFL''s 32nd franchise, offering yet another signal that the expansion team appears poised to slip away," according to Steve Dilbeck of the L.
The inaugural Winter Goodwill Games will be held in Lake Placid, NY, from February 17-20, 2000, and officials said yesterday that the "top athletes in 11 selected sports" will be invited to participat
The NFL''s marketing campaign for this year carries the tag, "Welcome back. Feel the Power ''99," and "builds on a successful effort from last year," according to Wayne Friedman of AD AGE. NFL Senior
New Redskins Owner Daniel Snyder is scheduled to announce next week that Jack Kent Cooke Stadium "will be renamed" Redskins Stadium until the naming rights are sold, according to Liz Clarke of the WAS
San Antonio Mayor Howard Peak "blasted" Bexar County''s arena plan for the Spurs in a "pair of sharply worded letters" and "stopped just short of threatening to work against" the $175M proposal, accor
A poll by the WI Policy Research Institute showed that 79% of state residents consider themselves Packers fans, but only 42% of those surveyed said they would favor state financial help for a new stad
Adelphia Communications and BellSouth are "butting heads" over Adelphia''s $30M naming rights deal with the Titans at Adelphia Coliseum, "which happens to sit in the shadow" of BellSouth''s TN headqua
CART Licensed Products has agreed to a partnership with Ford Motors on a cross-marketing licensing program which will run through the end of 2000. The deal includes CART/Ford Racing co-branded merchan
The AFL has been "positioned nationally as an up-and- coming sport under" Commissioner David Baker''s "watch," according to Mark Emmons of the ORANGE COUNTY REGISTER, who wrote, "[Baker] could be the