Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

06/22/98
THEY'RE BUD MEN: SELIG COULDN'T ESCAPE PEER PRESSURE ON JOB

Astros Owner Drayton McLane Jr., "one of the chief supporters of the movement" to get MLB Acting Commissioner Bud Selig to accept the job on a permanent basis, said he''d like to see an official annou

Tags: Anheuser Busch, ESPN, Houston Astros, Leagues and Governing Bodies, MLB, Walt Disney

06/22/98
MORE ON THE X FILES: TOP SPONSORS PAY $2M FOR ON-SITE ADS

Virtually "everywhere" ESPN cameras pan during the X Games "there will be imprints of such major big-business sponsors as AT&T, Adidas and Chevrolet to catch young eyes," according to Frank Green of t

Tags: ATT, ESPN, General Motors, Walt Disney, Washington Nationals

06/22/98
NOTHING LEFT FOR KUCHAR TO DO BUT SMILE, SMILE, SMILE

When Mark O''Meara won The Masters in April, the switchboard at Taylor Made "lit up" as more than 3,000 "consumers wanted to know what kind of clubs were in his bag," according to CNBC''s Bill Griffet

Tags: USGA, Washington Nationals

06/22/98
KING'S THINGS: PROMOTER PROFILED IN CHICAGO TRIBUNE MAGAZINE

The foundation which DON KING stands on "has begun to shake," as "detractors are trying to dethrone the king of boxing, claiming that he''s another of those shady characters giving the sport a black e

Tags: People and Pop Culture

06/22/98
FACILITY NOTES

In N.Y., architectural writer Herbert Muschamp reviewed Rafael Vinoly''s new Princeton Univ. football stadium design, which "would make a great location for a fashion shoot." Muschamp wrote that the s

Tags: Facilities, San Francisco 49ers

06/22/98
LEAGUE NOTES

FOX AND NHL QUESTION TIMES'' COVERAGE: In Sunday''s N.Y. TIMES, Fox and NHL officials wrote letters to the editor in response to recent columns on the state of the league. Fox VP/Media Relations Lou D

Tags: Leagues and Governing Bodies, News Corp./Fox, NHL

06/22/98
WORLD CUP MARKETING NOTES

The FINANCIAL TIMES continues its World Cup sponsors index. With 22 matches played by last Thursday, Nike, "which kits out of six of the 32 finalists, had a 40-point lead over its rivals," followed by

Tags: Coca-Cola, Events and Attractions, McDonalds, Nike, Puma, Washington Nationals

06/22/98
HUNTER PREDICTS "LONG SUMMER"; PLAYER UNREST OVER BOYCOTT?

NBPA Exec Dir Billy Hunter is quoted by Stephen Smith of the PHILADELPHIA INQUIRER as saying, "In all likelihood, there will be a lockout -- unless a miracle takes place, which it probably won''t. We'

Tags: Leagues and Governing Bodies, Madison Square Garden, NBA, NBC, St. Louis Blues

06/22/98
AY! PIRATES AND STEELERS REACH DEAL ON TWO NEW FACILITIES

The Pirates and Steelers announced Saturday that they would contribute $40M and $76.5M, respectively, to proposed new stadiums, "ending almost three months of haggling" with City of Pittsburgh and All

Tags: Facilities, Pittsburgh Pirates, Pittsburgh Steelers

06/22/98
DODGERS SHAKEUP CONTINUES: GRAZIANO FIRES CLAIRE AND RUSSELL

Dodgers Exec VP & GM Fred Claire and Manager Bill Russell "were fired late Sunday night when the team failed to meet expectations accompanying" a $57M payroll, according to Jason Reid of the L.A. TIME

Tags: Franchises, Los Angeles Dodgers, News Corp./Fox

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug