Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
MLB: In Denver, John Henderson reports that "for the first time," the Rockies are offering ticket packages consisting of seven- or 20-game plans. The move is in response to "lagging interest" in the t
The NFL, which has "thrived" under revenue sharing, "may decide to share their Web revenue," according to David Sweet of the WALL STREET JOURNAL. NFL Dir of Corporate Communications Chris Widmaier, wh
It is "third and long" for News Corp.''s "flagging" sports Web site, foxsports.com, according to Bernhard Warner of the INDUSTRY STANDARD, who writes of a "new game plan" that will have the Fox site "
Fox Sports and Fox Sports Net are "restructuring their promotion and marketing work" under the new Fox Sports Marketing Group, according to a report in the HOLLYWOOD REPORTER. The new unit will have f
Flames Vice Chair Harley Hotchkiss said yesterday that better fan support is "critical to the survival of his team," according to Allan Maki of the Toronto GLOBE & MAIL. If the Flames fail to draw as
T''Wolves F KEVIN GARNETT, on his former agent ERIC FLEISHER''s lawsuit against N.Y.-based WSPORTS for allegedly using questionable "incentives ... to lure away" Fleisher''s clients (see THE DAILY, 12
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Tags: People and Pop Culture
Ravens coach Brian Billick denied an ESPN report that he "demoted" starting QB Tony Banks earlier in the season "partly because he refused to tuck in his jersey during the final preseason game," accor
In Indianapolis, Robin Miller writes that only CART "regulars" Derrick Walker, Chip Ganassi and Roger Penske "seem likely to buy or lease" IRL cars and engines to run in the Indianapolis 500. Driver B
The White Sox have reached a multi-year Internet media rights licensing deal with IL-based Ignite Sports Media. Ignite will partner with the team to publish its official Web site, which will launch in