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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Astros Owner Drayton McLane Jr., "one of the chief supporters of the movement" to get MLB Acting Commissioner Bud Selig to accept the job on a permanent basis, said he''d like to see an official annou
Virtually "everywhere" ESPN cameras pan during the X Games "there will be imprints of such major big-business sponsors as AT&T, Adidas and Chevrolet to catch young eyes," according to Frank Green of t
When Mark O''Meara won The Masters in April, the switchboard at Taylor Made "lit up" as more than 3,000 "consumers wanted to know what kind of clubs were in his bag," according to CNBC''s Bill Griffet
The foundation which DON KING stands on "has begun to shake," as "detractors are trying to dethrone the king of boxing, claiming that he''s another of those shady characters giving the sport a black e
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In N.Y., architectural writer Herbert Muschamp reviewed Rafael Vinoly''s new Princeton Univ. football stadium design, which "would make a great location for a fashion shoot." Muschamp wrote that the s
FOX AND NHL QUESTION TIMES'' COVERAGE: In Sunday''s N.Y. TIMES, Fox and NHL officials wrote letters to the editor in response to recent columns on the state of the league. Fox VP/Media Relations Lou D
The FINANCIAL TIMES continues its World Cup sponsors index. With 22 matches played by last Thursday, Nike, "which kits out of six of the 32 finalists, had a 40-point lead over its rivals," followed by
NBPA Exec Dir Billy Hunter is quoted by Stephen Smith of the PHILADELPHIA INQUIRER as saying, "In all likelihood, there will be a lockout -- unless a miracle takes place, which it probably won''t. We'
The Pirates and Steelers announced Saturday that they would contribute $40M and $76.5M, respectively, to proposed new stadiums, "ending almost three months of haggling" with City of Pittsburgh and All
Dodgers Exec VP & GM Fred Claire and Manager Bill Russell "were fired late Sunday night when the team failed to meet expectations accompanying" a $57M payroll, according to Jason Reid of the L.A. TIME