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The Daily's Hot Reads For Friday: Help Me, Ronda

Published in SportsBusiness Daily on 07 / 25 / 14

The NEW YORKER's Kelefa Sanneh writes of UFC fighter Ronda Rousey : "In MMA, more than in most sports, athletes must be promoters, too. Rousey is smart enough to know that one of her promotional assets is the way she looks . … Of course, this asset can be a liability, too" ( NEW YORKER ). A...

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02/25/98
NAMES IN THE NEWS

In N.Y., Neal Travis reported that Marquee Group CEO BOB GUTKOWSKI has pitched a story to "Law and Order" creator DICK WOLF "about a certain athlete''s story and what a great TV series it would make"

Tags: NBC, New York Jets, People and Pop Culture, Walt Disney

02/25/98
EXECUTIVE TRANSACTIONS

BRANDWEEK''s Terry Lefton reports that CHIP CAMPBELL has left Clarion/Performance Prop. for IMG''s NY-based corporate consulting group. Lefton adds that Nike is seeking a GROUP DIRECTOR for its Michae

Tags: IMG, Nike, People and Pop Culture

02/25/98
CHICAGO IS ABL'S KIND OF TOWN, BUT THEY'LL HAVE TO WAIT

The ABL will announce a new franchise for the ''98-99 season, and Carol Slezak of the CHICAGO SUN-TIMES writes that Chicago is "in the running," but it is "going to take a miracle" to get the team. AB

Tags: IMG, Leagues and Governing Bodies

02/25/98
FOX BROADCASTING SEEKS ASSISTANT BRAND MANAGER

Fox Broadcasting is seeking an individual with a knowledge and interest in sports to be responsible for developing and executing marketing plans for video and computer game releases. This will include

Tags: Classified Advertisements, News Corp./Fox

02/25/98
WOMEN'S SPORTS MARKETING CONFERENCE MARCH 19 & 20 IN NYC

Strategic Research Institute offers its second annual event for marketers to capitalize on the boom in women''s sports. Topics include corporate sponsor opportunities, media coverage, athlete endorsem

Tags: ABC, Anheuser Busch, Classified Advertisements, Fila USA, Nike, Reebok, Walt Disney

02/25/98
MEDIA NOTES

PATRICK''S DAY? USA TODAY''s Rudy Martzke reports that while CBS is targeting ESPN''s Mike Patrick for its NFL coverage, ESPN has increased its offer to keep Patrick from $500,000 to "the $600,000-$70

Tags: Cablevision, CBS, ESPN, Miami Marlins, Madison Square Garden, Miami Heat, New York Knicks, News Corp./Fox, NFL, San Jose Sharks, Media, UPN, Viacom, Walt Disney

02/25/98
PEPSI'S MLB INITIATIVE DESIGNED TO HIT GRASS-ROOTS LEVEL

PepsiCo is putting the "bulk" of its MLB sponsorship dollars behind a sampling program, "Takin'' It To The Fields," designed to get Pepsi, Pepsi branded coolers and equipment bags onto the fields of t

Tags: MLB, PepsiCo

02/24/98
LOOKING AHEAD TO SALT LAKE: COULD TRIPP HAPPEN?

Linda Tripp, involved in the President Clinton-Monica Lewinsky dispute, "is a final candidate for a plum government job helping to coordinate" the 2002 Games, according to Brian Blomquist of the N.Y.

Tags: Olympics, SLOC

02/24/98
JOIN OUR TEAM: THE DAILY WANTS YOU

THE SPORTS BUSINESS DAILY is soliciting resumes for a Marketing Manager in South Norwalk, CT. Responsibilities include in-house phone sales, subscription renewals, collegiate marketing and database ma

Tags: Classified Advertisements

02/24/98
CORESTATES STEPS UPON MARKETING AND ADVERTISING SUCCESS

Comcast-Spectacor will sell ad space on the steps of every staircase inside the lower bowl of the CoreStates Center, according to Edward Moran of the PHILADELPHIA DAILY NEWS. CoreStates Complex Presid

Tags: Comcast-Spectacor

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