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James Harden, Adidas Go For Quirky, Unique Look With Signature Harden Vol. 1 Shoe

Published in SportsBusiness Daily on 03 / 01 / 17

When Rockets G James Harden focused on "creating his signature series of sneakers and apparel," the "initial concept was simple: be different ," according to Nick DePaula of THE VERTICAL. With Harden, there was an "expectation for funky, quirky and unique looks," and his "herky-jerky, ball-dominant...

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Tags: Marketing and Sponsorship

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03/27/03
YES Lobbying Hard In N.Y.

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03/27/03
Media Notes

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03/27/03
NFL Owners Meetings Conclude

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Tags: Baltimore Ravens, Basketball, Denver Broncos, Detroit Lions, ESPN, Football, Hockey, Houston Texans, Kansas City Chiefs, Leagues and Governing Bodies, Minnesota Vikings, NBA, New England Patriots, NFL, NHL, Oakland Raiders, Pittsburgh Steelers, LA Rams

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Marketplace Round-Up

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03/27/03
No Headline

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03/27/03
No Headline

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F ...

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