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PGA Tour Sees Subscription, Traffic Spikes For Live Social Streams

Published in SportsBusiness Daily on 08 / 26 / 16

The PGA Tour has wrapped up its first Thursday/Friday live streaming coverage on Facebook and Twitter from The Barclays FedExCup event on its "PGA Tour Live" OTT platform. PGA Tour Exec VP/Global Media  Rick Anderson  did not disclose specifics, but in an email wrote that the early results...

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