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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
The 12 NBA players originally selected to represent the U.S. in this summer''s World Championships this week "discussed the possibility of participating without damaging the players union''s negotiati
The NFL, NFLP and the Rams won a court decision over Johnny Blastoff Inc., which had filed a $100M lawsuit claiming that the company owned the "St. Louis Rams" mark. Johnny Blastoff head Rodney Rigsby
MARK MCCORMACK''s efforts with IMG MUSIC are profiled in ATTACHE magazine and Michael Cannell writes, "Nobody has done more than McCormack to turn sports into big business. Now he is trying to do the
The first full day of the lockout "was predictably uneventful," according to David Moore of the DALLAS MORNING NEWS. The NBPA has filed a grievance with arbiter, and Fordham Law School Dean, John Feer
The ATP Tour announced a series of format changes yesterday and a new four-year agreement with ISL and Octagon to develop, package and sell the Tour''s TV, sponsorship and World Championship right, as
THE DAILY is seeking entry-level staff writers who will be responsible for the newsgathering, writing and editing of each issue of THE SPORTS BUSINESS DAILY. Applicants should have an excellent knowle
The Alameda County Grand Jury "again has targeted" Oakland Coliseum finances, according to Laura Counts of the OAKLAND TRIBUNE. A section of this year''s annual report focuses on the "ineffectiveness"
Nike shares rose 3 3/8 yesterday, or 6.9%, to close at 52 1/16 (THE DAILY). On "Moneyline," CNN''s Lou Dobbs reported, "Analysts said Nike has worked through excess inventory and could be poised for a
CT-based Sponsorship Research Int''l tracked ABC Sports'' broadcasts of the Triple Crown to gauge the total exposure for series sponsor Visa. The broadcast time -- minus commercials -- of the races we
Fila USA has picked Leo Burnett Co. for its $20M ad account, according to George Lazarus of the CHICAGO TRIBUNE. Burnett is a former agency of Reebok Int''l. Joe McCarthy, who was Nike''s Global Ad Di