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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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07/09/97
BRAND KEYS LOOK TO GAUGE FAN LOYALTY THROUGH NEW MEASUREMENT

NY-based customer loyalty planning consultancy Brand Keys has applied calculations used "to determine the drivers behind brand and customer loyalty to the sports industry," according Brand Keys Presid

Tags: MLB, NBA, NFL, NHL

07/09/97
KICKING IT AT DISNEYWORLD: MLS '98 ALL-STAR GAME TO ORLANDO

The ''98 MLS All-Star Game will be held in Orlando, FL, as Walt Disney''s Wide World of Sports complex will host three days of events leading up to the August 2 game at the Citrus Bowl. The announceme

Tags: ATT, Baltimore Ravens, ESPN, Leagues and Governing Bodies, MLS, Nike, Walt Disney

07/09/97
NIKE ADS TOUT BASEBALL: ISN'T MLB GOOD? NORWEGIAN WOOD

Nike launched a new TV ad campaign in support of its MLB category with six spots debuting during last night''s MLB All-Star Game on Fox. Each of the 15-second ads addresses criticisms directed at base

Tags: Atlanta Braves, Chicago Cubs, Cincinnati Reds, Los Angeles Dodgers, MLB, News Corp./Fox, Nike, Seattle Mariners, Time Warner, Wieden Kennedy

07/09/97
IGOLF WON'T LEAVE HOME WITHOUT A FINANCIAL SERVICES SPONSOR

iGOLF, the Internet site which provides golf coverage and information resources, has signed a sponsorship deal with AmEx to promote American Express Financial Direct, the company''s online brokerage s

Tags: American Express, Time Warner

07/09/97
STADIUM NOTES

In DC, Thomas Hall writes that while officials at Abe Pollin''s Washington Sports "won''t confirm anything ... insiders say" the MCI Center will open on December 2, two months behind the original Octo

Tags: Facilities, Florida Panthers, Int'l Speedway Corp.

07/09/97
EXECUTIVE TRANSACTIONS

JAY GROSSMAN, Dir of Hockey Ops for Athletes & Artists, has been named VP/Marquee Hockey, a new division of The Marquee Group (The Marquee Group)....LISA OLSON has been hired by the N.Y. Daily News as

Tags: New England Patriots, New York Mets, New York Yankees, PGA Tour, People and Pop Culture, YankeeNets

07/09/97
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

TODAY: MLB American League Attendance Through July 6 ''97 YEAR-TO-DATE COMPARISONS TEAM HOME DATES AVG. TOTAL % CAP ''96 AVG. % +/- ''95 AVG. % +/- TEX 46 37,952 1,745,798 77% 35,019 + 8% 27,582 +38%

Tags: MLB, The Back of the Book

07/09/97
MARKETPLACE ROUND-UP

In N.Y., Stuart Elliott profiles Spike DDB, the joint- venture agency between Spike Lee and DDB Needham. The six- month-old agency has billings estimated at $35M and is producing projects for sporting

Tags: Acushnet, Minnesota Vikings, News Corp./Fox, NHL, NPSL

07/09/97
IIHF IN-LINE CHAMPIONSHIP ANNOUNCES NINE NEW SPONSORS

The International Ice Hockey Federation (IIHF) In-Line Hockey World Championship announced it has reached agreements with nine additional sponsors for the July 17-25 tournament in Anaheim, CA. Joining

Tags: Anheuser Busch, Coca-Cola, MBNA America Bank, News Corp./Fox, Toyota

07/08/97
TWI ACQUIRES INDEPENDENT SPORTS PROGRAMMING SYNDICATOR GGP

Trans World Int''l, the TV arm of IMG, has acquired the syndication arm and library of GGP Productions, the independent sports programming syndicator based in S.F. and N.Y., according to Steve Brennan

Tags: IMG, Media

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