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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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12/11/98
EIGHT COMPANIES INTERESTED IN WESTERN OPEN TITLE SPONSORSHIP

Western Golf Association Tournament Dir Greg McLaughlin said that eight companies are "considering succeeding Motorola" in 2000 as title sponsor of the PGA Tour''s Western Open in IL, according to Tim

Tags: Motorola, PGA Tour, Sprint

12/11/98
USBL/IBL FEEL LIKE EXPANDING, GONNA EXPAND THE NIGHT AWAY!

The USBL awarded an expansion franchise to the Lehigh Valley Area, PA. The new team, owned by the River City Sports Company, will be called the PA ValleyDawgs. River City Sports Company part Owner Jim

Tags: Franchises, IBL

12/11/98
ON THE OMNIMARK, GET SET, GO: NAPBL INKS NEW LICENSEE

The NAPBL has appointed N.Y.-based Omnimark to design and promote national and regional consumer sampling programs in 159 ballparks nationwide, beginning next April. Omnimark has appointed CT-based Tr

12/11/98
IRL SECURES ADDED INVESTMENT FROM TRANSWORLD DIVERSIFIED

FL-based TransWorld Diversified Services has agreed to a multiyear partnership with the Pep Boys IRL circuit. The deal includes title sponsorship of the circuit''s January 24 season-opening event in O

Tags: IndyCar

12/11/98
SABRES' ARENA PREYING ON A NEW NAME AFTER RESTRUCTURING

Marine Midland Arena will undergo a name change in ''99, according to Tom Hartley of BUFFALO BUSINESS FIRST. Buffalo-based Marine Midland Bank, which has held naming rights to the arena for 15 years,

Tags: Buffalo Sabres, Facilities

12/11/98
MEDIA NOTES

CABLEVISION''s R. Thomas Umstead reports that with NBA games lost to the lockout, networks may "soon have to start compensating advertisers" scheduled to appear during NBA telecasts. Although college

Tags: Boston Red Sox, Cablevision, ESPN, Madison Square Garden, NBA, News Corp./Fox, Media, Time Warner, Walt Disney

12/11/98
LEAGUE MARKETING NOTES: COCA COLA & SPRINT HIT SOUTH BEACH

Coca-Cola and Sprint will serve as co-title sponsors of Super Bowl XXXIII''s NFL Experience, which will feature a 20-acre interactive theme park at Pro Player Stadium. The event, which will be held Ja

Tags: ATP, Cablevision, Coca-Cola, MLB, NASCAR, NBA, New York Knicks, NFL, Sprint

12/11/98
FRANCHISE NOTES

Shares of the Cleveland Indians Baseball Co. have increased 10% in December after Forbes valued the franchise at $322M, the third-highest in MLB. The stock was steady at 8 1/8 Thursday, up from 7 3/8

Tags: Atlanta Thrashers, Carolina Hurricanes, Chicago Bears, Cleveland Indians, Detroit Red Wings, Franchises, Gale Force Holdings, Minnesota Vikings, MLB, NHL, Time Warner

12/11/98
ESPN CHILTON SPORTS POLL: NAILING DOWN THE SPORT FAN

ESPN Chilton Sports Poll asked over 9,000 people what level sports fan they were. The survey was conducted from January to October ''98 (ESPN Chilton Sports Poll): U.S. POP. MALE FEMALE Non-Fan 13.3%

Tags: ESPN, The Back of the Book, Walt Disney

12/11/98
MARKETPLACE ROUND-UP

Pro Player is unveiling a new logo for ''99, which will appear in and around Pro Player Stadium in Miami. The logo, which will be featured on all fall products and Pro Player''s branded line, features

Tags: Nike

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